University Daily Kansan / Wednesday, October 30, 1991
11
Schools luring companies to increase campus visits
The Associated Press
CHICAGO — Corporate recruiters are being wined and dined — even invited to cruises under the stars — by universities trying to get them to campus, visit their campuses and hire their students.
Colleges around the country say the number of corporate recruiters coming to job fairs and campus interviews and providing job listings has increased as much as 60 percent in the past two years.
The schools fear that their job-placement figures when selecting colleges.
"A lot of universities rely on job placements to tuit their schools," said Victor Lindquist, dean of placement at Northwestern University. "Placement is based on the number of interviewers who show up."
Fifteen other schools have organized a job fair scheduled for Jan. 15 in Chicago, where top MBA students will gather for interviews. The universities will pay for recruiters' meals and a reception. Recruiters will pay $400 each toward hotel costs.
DePaul University in Chicago sponsors one of the new techniques for wooing recruiters. It is a Lake Michigan boat cruise that features dinner and dancing.
Still others are increasing direct mailings of resumes and follow-up phone calls or setting up computer databases for quick referral by employers.
"I hear similar stories from Penn State to the University of Iowa to UCLA to Stanford," said Jerry Houser, director of placement at the University of Southern California. "We've got a big problem with our football programs; calls, announcements at football games, handing out flyers and working with alumni publications."
Jane McGrath, director of the Career Planning and Placement Center at DePaul, credited the research.
7 percent since last year in recruiters visits.
Others contend such affairs are a waste of time and money.
"Our university places great value in this cruise, and I think it's working," she said. "Whereas a company might have gone to 50 schools, we have pared it down to 20. We must that 20."
"They're throwing dollars out the window," Lindquist said. "They're acting more like employment agencies than higher education institutions."
Amenta Hawkins, director of career services at Drexel University in Philadelphia, said the school had made do with follow-up calls and mailings.
"We're booked solid for the fall, with very few cancellations so far." Hawkins said.
Corporate recruiters have mixed feelings about the added attention.
DuPontCo has virtually ended college recruiting under a billion-dollar cost-reduction program, and added efforts by schools probably not much better. The University of Polmer, a representative in Wilmington, Del.
Tim Leaky, a recruiting director at the ad agency Lee Burnett, said, "If we can go to one place and see some of the students from these quality programs, sure, that's good deal for us."
The job fair is sponsored by Case Western, University of Florida, University of Georgia, University of Iowa, University of Maryland, Michigan State, University of Minnesota, Notre Dame, Ohio State, Penn State, University of Pittsburgh, the state University of New York at Buffalo, Tulane, University of Washington at Seattle and University of Wisconsin at Madison.
"I don't think in the past schools have realized that companies are our customers," said Lisa Ransom, director of MBA career services at the University of Georgia. "We can't expect them to come and meet all our needs. We have to meet their needs."
Overeating addictive, dietitians say
Dieters need social support to lose weight, report says
The Associated Press
CHICAGO - Getting overweight Americans to modify their eating habits has been a dismal failure, according to two researchers who say uncontrolled eating might be better treated as an addiction
Overeating might be treated more successfully by helping sufferers counter their self-defeating thoughts and emotions through education, support systems, the researchers said.
"Most persons trained in behavioral self-management of obesity experience relapse to old behaviors and former weights," the researchers wrote in the October issue of the Journal of the American Dietetic Association.
"Only about 5 percent show significant and lasting weight losses," added the
authors, G. Kenneth Goodrick and John P. Forest of Baylor College of Medicine in Houston
Long-term success of very-low-calorie diets combined with behavioral self-management is about 10 percent, the authors wrote in an article that is to be presented today in Dallas at the association's 74th annual meeting.
"The mystery is that although many persons who successfully complete a behavioral program seem to enjoy exercise and do not report being particularly hungry, they regress to former behavior patterns and regain weight," the article said.
Behavioral self-management involves controlling situations related to eating and
"If you find yourself eating too many high-fat foods ... take them out of your house." Goodrick said.
Such techniques have been used for decades to try to control weight, but they presume a rational model of humans,
though research indicates overcatered under stress do not think rationally, the researchers said.
Also, overeaters may be destined for cycles of failure spurred by social pressure to be thin followed by restrictive diet. This leads to more overeating and weight gain, followed by more restrictive dieting and social pressure to be thin, the researchers said.
Dr. Thomas A. Wadden, associate professor of psychiatry at the University of Pennsylvania School of Medicine and an obesity expert, said the study made an important contribution. But he cautioned that only a small proportion of overweight people had the kind of food dependence the study described.
"There are multiple pathways, including genetics, low metabolism, binge eating," he said in a telephone interview yesterday. "When they eat more, they they're fat because they eat too much."
Deal to yield $20 billion Time Warner Entertainment
The Associated Press
TOKYO — Toshiba Corp. and Japan's biggest trading company, C.I. Hosh, will invest $1 billion in Time Warner Inc. under a cautious deal announced yesterday that will mix Japanese electronics and Hollywood creativity without changing owners.
The U.S. media and entertainment giant will spin off three of its five divisions to create a new $20 billion company, Time Warner. The company is also Time Warner will retain an 87.5 percent share.
The new company represents a global partnership among Toshiba's consumer electronics — particularly high-definition television, Time Warner entertainment properties such as Warner Bros. movies and HBO cable TV, Time Warner network and satellite business, officials said.
Toshiba and C. Itoh each are to contribute $300 million for a 12.5 percent stake in the new company and a combined 50 percent interest in the Time Warner Entertainment Japan company. Time Warner Entertainment Japan
Its magazine and record businesses will not be affected.
Time Warner's chairperson, Steven J. Ross, said, "Unlike the 100 percent foreign acquisitions of companies like Columbia Pic
tures, MCA, CBS Records and RCA Records, our new alliance sets up a partnership structure at the subsidiary level that maintains our commitment to American ownership and control of Time Warner inc."
The Japanese minority stake also reflects growing Japanese doubts about swallowing U.S. entertainment companies whole, as well as the wisdom of completely merging software and hardware companies, analysts said.
Time Warner will retain operating and creative control over the joint venture, but it will allow Toshiba to gain insights into the latest entertainment software.
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