WEDNESDAY, JUNE 15, 2005
NEWS
THE UNIVERSITY DAILY KANSAN
9
ADMINISTRATION
Committee to advise Hemenway on new logo
BY ASHLEY MICHAELS
amichaels@kansan.com
KANSAN STAFF WRITER
The Visual Identity Committee has made its decision on a recommendation to Chancellor Robert Hemenway concerning the new logo that will represent the University of Kansas.
The committee will make its recommendation to Hemenway when he returns from his trip abroad. Hemenway returns June 20, and the decision is ultimately up to him, so there won't be an announcement about which logo will be used until he gets back, David Johnston, director of marketing. said.
Why does the University want a new logo? The main reason is to prevent all the different schools on campus from sending off different messages about the University. One all-encompassing message will improve communication, Johnston said.
The committee gathered student, faculty, alumni and Internet feedback and found the two most prominent symbols currently associated with the University were the Jayhawk and the seal.
"What we found is that most people associate the Jayhawk with fun and athletics, while the seal is very formal, scholarly and confusing at the same time because it is in Latin," Johnston said. "There is room for a third symbol that will represent academic stature in a friendly way."
Four proposals are on the table for discussion. All of the logos are similar, each with the letters "KU" set in a different font. To vote for your favorite logo and give feedback on the issue, go to: http://www.ur.ku.edu/marketing/visual/feedback.html.
The cost of getting a new logo will only affect the University short-term because only private funds are being utilized,
Johnston said.
"You have to look at the current spending in communications and their efforts," Johnston said. "One message will make communication better and in the long run save the University money."
The process of getting a new logo is part of a bigger project taking place at the University known as the KU Integrated Marketing Plan. The main goal of this project according to the KU Integrated Marketing Web site is "To enhance the image, reputation and visibility of KU in the eyes of key constituents." The logo is just one aspect of the plan.
The new logo will be implemented in the fall semester. The rest of the summer will be spent creating a visual identity program that will include instructions on which logo to use in which situation, Johnston said.
— Edited by Erin M. Droste
Seven Jayhawks granted Fulbrights
CAMPUS
The U.S. Student Fulbright Program awarded seven University of Kansas students and graduates Fulbright grants for study and research abroad for the 2005-06 academic year.
The grants provide recipients funding for tuition,travel and other expenses for one academic year.
This years winners are:
Angela Gray, Sioux City, Iowa doctoral student; Michael Duane Johnson, Fallon, Nev., doctoral student; Ashleigh D. Klingman, 2005 Wichita graduate; Thomas D. Reid, 2004 Lenexa graduate;
Amanda Elisabeth Rogers, 2005 Wichita graduate; Sarah Leanna Smiley, Lawrence doctoral student; and Emily Kristen Stewart, 2005 Kansas City, Mo., graduate.
Smiley will use her grant to travel to Dar es Salaam, Tanzania, to research how popular media represent the city's diversity.
"Just to be able to do the work is amazing." Smiley said. "Without funding like the Fulbright, there's no way I'd ever be able to go."
CAMPUS
— Erin M. Droste
Summer flick scheduled for outdoor showing
Student Union Activities will show "Hitch" as the summer's feature show for the movie on the hill. "Hitch" will be run at 10 p.m. on June 17 at the bottom of the hill by Potter Lake, near the Campanile.
"We chose "Hitch" because it seemed like a fun summer flick that would reach a wide audience," Mary Garavaglia, summer coordinator for SUA, said.
"Hitch" follows a professional matchmaker, played by Will Smith, whose program is threatened by a female journalist, played by Eva Mendes, who enrolls as a student and plans to publish an exposé on his fraudulent methods, according to movies.yahoo.com.
SUA will provide free Coke and prizes, based on a date night theme to go along with the movie, during the event including a $50 gift certificate to Teller's, 746 Massachusetts St., Garavaglia said.
— Erin M. Droste
O