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ATION LLES OF RY, KS
TRADITIONALLY KU
The home of the Jayhawk has its quirks Pages 4 and 5
Grad recognition Weekend ceremony previews Pages 3 through 18
THE UNIVERSITY DAILY KANSAN
VOL.115 ISSUE 153
FRIDAY-SUNDAY,MAY 20-22,2005
WWW.KANSAN.COM
COMMENCEMENT
This weekend graduating students will follow University commencement tradition by walking downthe hill from the Campanile to Memorial Stadium. Both the Campanile and the stadium are World War II memorials
Lift the chorus ever onward
Journey ends, begins on hill
BY JASON SHAAD
jshaad@kansan.com
KANSAN STAFF WRITER
Commencement walk down Mount Oread unchanged since 1924
Every year near graduation, Jeff Weinberg gets a call from someone who wants a second chance. Weinberg, assistant to the chancellor, said there were always some people who graduated years ago, but for some reason never got to walk down the hill for the commencement ceremony.
"It's always interesting that 30 or 40 or 50 years later someone calls and says they want to walk down the hill," Weinberg said. "We always say 'Of course.'
That means Scottie Lingelbach, 83, can experience a tradition she missed 61 years ago. Lingelbach graduated from the University in
February of 1944 with a degree from the School of Business. After graduation she left for officer training school in the United States Navy. She couldn't come back for commencement.
This year Weinberg invited her to return and walk with the graduating class of 2005. And because the University's commencement ceremony remains nearly unchanged since the walk down the hill began in 1924, Lingelbach will have the opportunity to make almost the same walk her fellow graduates made in 1944.
"It's just something you look forward to," Lingelbach said. "I never regretted getting out early, but the
"It's just something you look forward to. I never regretted getting out early, but the tradition does mean so much that if you don't walk down the hill then you regret it."
tradition does mean so much that if you don't walk down the hill then you regret it."
More than 4,000 students will walk down the hill on Sunday for the University's 133rd commencement ceremony.
Scottie Ligelbach KU class of 1944
It's a ceremony unique to the University, Weinberg said. The entire event is conducted without rehearsal. There is no graduation ceremony fee. And there is no major commencement speaker. Only Chancellor Robert Hemenway
speaks during the event.
"If there is another ceremony like ours, I haven't heard of it," Weinberg said.
At 2 p.m. on Sunday, advanced degree candidates and students from the 13 professional schools and the College of Liberal Arts and Sciences will line Memorial Drive behind the Campanile.
At 2:30 p.m., trumpets will signal the beginning of the procession down the hill. With caps, gowns and school banners in hand, students will slowly flow through the Campanile and down both sides of the hill into Memorial Stadium.
SEE HILL ON PAGE 2
UNIVERSITY MARKETING
'Tradition-rich' University thinks forward
BY ANDREW VAUPEL
avaupel@kansan.com
KANSAN EDITOR
The University of Kansas is seeking input from students, alumni or anyone with an interest in the University on four designs that were released for consideration as a new symbol on Monday.
The designs, which can be viewed at www.ur.ku.edu/marketing/, are simple renditions of the initials "KU". A different typeface was used for each symbol.
The visual identity team has spent the last several months examining a variety of logos, said David Johnston, director of marketing. Early designs included landmarks such as the Campanile, state symbols and objects like sunflowers, stars and
"We are a very tradition-rich University that inspires to be very forward-thinking in our research," Johnston said. "We discovered that the truest symbol for KU was KU. So we gravitated toward letter-based symbols." What people will see in the finalists are a focus on academics with a modern sensibility, he said.
wheat, as well as academic symbols. Other early designs centered on the K, but the U was lost.
The four designs, created by the firm LandreyMorrow, were posted so the public could view and comment on the final designs. After the period for public comment ends May 30, a team led by Chancellor Robert Hemenway will choose the new symbol in June.
The new symbol is part of the
University's initiative to develop and implement an integrated marketing plan, said Johnston. Their research indicated that a 'new symbol was needed to fill the gap between the Jayhawk, which is fun and informal, and the University seal, which is very official and formal.
LandreyMorrow was paid $88,900 for creation and implementation of an effective visual identity. The cost was paid through private funds.
Earlier this year the first signs of the new plan could be seen when the University designated royal blue as the official KU blue. Crimson is the University's other official color.
In addition to the visual identity, Johnston said the integrated marketing plan would help bring consistency to the KU
Chancellor Robert Hemenway said the University must be more effective and efficient in telling its story.
"We must take great care in managing our image and reputation," Hemenway wrote in a fall statement regarding the KU Integrated Marketing Plan. "Using marketing techniques will help us to better communicate the KU story, to reach out to our many audiences, and to paint a vivid picture of what makes our university great."
story. "We tell the story differently to each audience whether it be to elected officials and business leaders or prospective students and their parents."
Carnegie Communications distributed a survey that included
KU KU
The Hill
Trajan
SEE LOGOS ON PAGE 2
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