University Daily Kansan
Monday, July 14.1975
3
Walker perseveres despite unpopular image
By MARK ZELIGMAN
Kansas Stati Reporter
If a poll were taken to choose the most popular brand, the maker would be highly on the high side, but it might be high on the low side.
As the University of Kansas athletic director since July 10, 1973, Walker has made decisions that haven't endeared him to KU students, fans and alumni.
Walker knows his public image hasn't been taken at KU. But he has one, didn't bother him.
"A public image is important to everyone," he said. "However, anytime you're in a position such as I'm in, you have decisions made that will decide decisions media are going to be popular."
His decision to increase student ticket prices for football and basketball in spring 1974 was the most damaging to his relationship with students.
"Probably this is the one thing that created any type of feelings that exist," he
PROFILE
said. "I felt that I got blamed for something that should have done 10 years ago on a man who was not even a criminal."
He said that decision was made for the same reason that all his other decisions were made: to improve the condition, both economically and academically, of the University of Kansas Athletic Corporation.
In his short time at KU, Walker has brought the athletic corporation's finances under control, which he said was the accomplishment he was most proud of. He has reduced the operating fund deficits next year's budget even forecasts a profit
He has completely overhaulled his administrative staff, doubling the number of administrators. He has been criticized for this increase of personnel because of the added salaries. He accepted the criticism that he did it in the best interests of the program.
"I think sometimes you have to spend money to make money," he said. "The athletic department was considerably more successful than the organization is the key to success in any business and I think you need proper administrative personnel to accomplish this."
"If you make a decision, you will please some people and make some unhappy." Messer said. "But if you don't make decisions, you can't get things done."
However, to Walker's dismay most of his decisions have met with public disapproval. When he didn't extend the contract of football coach Don Fambrough and Fambrough resigned, public sympathy went to Fambrough.
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Most of the men Walker has brought into the department came from outside Kansas, many from the South. Walker was an assistant athletic director at the University of North Carolina and has connections in the university's athletic department, he criticized him for bringing in outsiders.
Messer defended Walker's decisions and gave his description of Walker's job.
"The roses go to people in the limelight," he said. "Thorns to go to administrators who work with problems. If there weren't any, why wouldn't be a need for administrators."
Messer's analysis might be simplistic, but it caught an essential part of Walker's job. Walker has to run a business and make things operate smoothly in a program that gets a lot of publicity. This is why Walker's image suffers with the fans. Messel said.
Walker said he would prefer that his coaches get the training to use coffee and cup the program regularly.
"A man comes in, nobody knows him, he's a brand new," Messer said. "He makes decisions and gets some criticism. He's not confident, he must be a cold and distant person."
He doesn't try to create a favorable image of himself and therefore a negative one has
"His most important role is to run the most effective and efficient program that helps us get people to put him in a behind-the-scenes role. You want the coaches out front where they get publicity and can build a relationship with them. And I say,Hey, I'm great. Everybody come meet me."
"Anybody who does not know him thinks he's a distant person. He's really not. He's just very busy and businesslike. He doesn't want to be around shaking everybody's hand."
812 Mass. Lawrence, Ks.
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What Walker does is sit in his office poring over budgets with Messer and Jerry Kowalski, assistant director of the toilets to meet his meeting with other University officials. He meets with the head coaches to see how their programs are going and to see how much money they need.
"He's a guy who gets up in the morning and is running and thinking at 90 miles an hour," Messier said. "At the end of the day, he's running and thinking at 90 miles an hour."
Walker's slow, soft Southern drawl indicates his compore.
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"He tries to be as positive and as steady as he can." *Messia* said. "He doesn't have any confidence."
During 24 years of coaching and administering high school and college sports, Walker has seen the good and the bad sides in each game. He happily and wouldn't want to change anything.
if he does stay at KU as he said he hoped, maybe his image will change for the better.
Walker's secretary, Lorena Mast, has worked for three athletic directors during his tenure.
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"I have no regrets about my profession or my life," he said. "I think athletics have been a great life. I've made a lot of friends and have met a lot of people. I'm completely happy in my job and I'm very happy here at the University of Kansas."
"He's the most optimistic person I've ever seen." Mast said. "I can't tell when
One of the worst problems might be his poor image among students. He said that when he first came to KU, creating a good relationship with students was important.
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"You hope in the short run that people appreciate you as a professional doing your job. In the long run, if you're fair, honest and positive in dealing with people, it will show. Then, they will appreciate you as a human being."
As broad as his shoulders might be, no doubt he has felt that some burdens were well worth the burden.
athletics," he said. "This was my goal to get a lot of runs in this sport and not just to impress past this particular boy."
he is depressed. When things are bothering him, he just tries to overcome them. His
"It's very difficult for one person to communicate with every student," Walker said. "I have made a concerted effort since I've been here to meet and talk with any individual or groups of students to discuss our athletic program. I have never denied the fact that I will talk about our program or to try to straighten out any of their misconceptions."
Walker, reflecting on his position at KU, said he hoped to stay at KU the rest of his life.
"I think I'm as high as I can go in college
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HELP WANTED
Employment Opportunities
The Office of Instructional Resources is acceptance of the 1975-76 academic year. Qualification includes a high level of computer training, in multivariate analysis and computer programming experience. Dutton will supervise instruction and instruction Survey and assisting in the operation and development of instructional programs designed to improve the learning through evaluation and assessment. Starting date: August or month appointment. Starting date: August or month appointment. The Office of Instructional Resources, 409 Ballway, San Francisco, CA 94103. Equal Opportunity/Affirmative Action Employer.
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