The University Daily Kansan
Monday, July 8, 2013
LAWRENCE
Page 7
Community-focused website centers on giving back
ASHLEIGH TIDWELL
atidwell@kansan.com
In this tech-savvy and ever-connected society we live in there is a social media site for everything. There's Facebook for connecting with friends, there's LinkedIn for connecting with employers, there's eHarmony for finding love and now, there's a site built specifically for connecting people with opportunities to give back to their community.
That site is SoRewarding.com, a Denver-based company built on the idea that people should be able to give back through their every day activities. And they have recently expanded to Lawrence.
"We want to engage the next generation of philanthropists," said Marion Mariithasan, CEO of SoRewarding. "And we're excited to get KU involved."
The website is a cause-focused social network that connects people with local non-profit organizations and small businesses that want to give back to the community.
Through their website, users can purchase discounts for local businesses and tickets to events while donating a portion of the proceeds to a cause of choice. Also, the website allows users to create a volunteer profile which connects them with local
non-profit organization seeking volunteers with their specific skill sets
“It’s very much like Precineline meets Groupon,” Mariathasan said. “You can say I want a $15 value but I only want to pay $10 for it, and it with either approve it or counter offer. Then when you pay for the voucher five percent goes to a cause that you choose.”
For college students, it can be difficult to find a way to give back to the community when on a budget. SoRewarding makes it easy by combining goodness with money saving.
"We want to change philanthropy to make it more accessible and easier to integrate into everyday activities,"
said Laura McKnight, consultant for SoRewarding.
SoRewarding features a discount program, which allows users to purchase coupons to various restaurants or stores and also donate money to local charities.
Users can also purchase tickets to events that support local charities as well. According to Mariathasan, it's the simplest way to give back to the community.
"SoRewarding is designed solely around goodness," Mariathasan said. "At the end of the day that's what it all comes back to, goodness."
As part of their effort to make be charitable easy, SoRewarding
helps organizations raise awareness and reach fundraising goals by hosting events in their honor.
With their expansion into Lawrence, SoRewarding will host two events for local organizations geared toward students.
The first is August 24 at the Eldridge Hotel, and students are encouraged to by tickets through SoRewarding. For more information on upcoming events, local organization and other ways to give back to the Lawrence community, visit SoRewarding.com.
Edited by Allison Kohn
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