PAGE 6A
THURSDAY, MAY 2, 2013
THE UNIVERSITY DAILY KANSAN
FASHION
ASSOCIATED PRESS
model wears a creation from the Maria Filo summer collection during Fashion Rio in Rio de Janeiro, Tuesday, April 16, 2013.
Stay cool with new summer styles
CALLAN REILLY
oreilly@kennell.com
creilly@kansan.com
As the last weeks of school come to a close and the weather slowly heats up, we'll soon be trading in our books and jeans for swimsuits and shorts. Summer can be a difficult time to dress, as humidity and heat always conquer hairdos and make up.
Dressing for summer requires a handful of must-have accessories. For starters, sandals have taken a turn for the 2013 season. Summer footwear has been updated with strappy sandals, both flat
and heeled. Chunky block heeled shoes are also hot for the upcoming season, rather than platform heels or thong sandals.
Hats are another item that will come in handy this summer. Trade in your baseball cap for a wide-brimmed fedora or floppy hat. The oversized options are a great way to hide lake-washed or humidity-streken hair. These accessories are always the easiest way to spice up a simple outfit. Sunglasses are the same way — not only do they keep you from blinding yourself, but they automatically make your look appear more polished than before.
im pieces are the last things you want to put on, the handiest clothing to have are simple, lightweight dresses. Sporty A-line and maxi cuts are the season's best picks. What's even better is that these styles flatter every body type, can be worn anywhere and can easily be thrown on over a swimsuit.
Classic Ray Bans and aviators are always good go-to's, though new styles are popping up everywhere. Try a cat eye or another different shape to give your summer shades an update.
We're all familiar with the very popular denim cutoff short trend. It exploded last year and will surely stick around for another summer season. The trend may be responsible for summer's new go-to pant, destroyed denim boyfriend jeans. The relaxed fit looks best with simple pairings, such as heeled sandals and a plain t-shirt.
Wherever your summer takes you, be sure to have these summer must-haves ready. The staples will make dressing for hot weather simple and easy but still stylish.
On warmer days when stiff den
Edited by Megan Hinman
DON'T DEW IT
Pepsi crosses the line with rapper's Mountain Dew ad
ASSOCIATED PRESS
NEW YORK — PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stereotypes and making light of violence toward women.
The soda and snack food company said it immediately pulled the 60-second spot after learning "that
people found it was offensive. The ad was part of a series developed by African-American rapper Tyler, The Creator, and depicted a battered white woman on crutches being urged to identify
"We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."
a suspect out of a lineup of black men.
A goat character known as Felicia is included in the lineup and makes threatening comments to the woman, such as "Ya better not snitch on a playa" and "Keep ya mouth shut."
The woman eventually screams "I can't do this, no no nol!" and runs away. The word "do" is in apparent reference to the soft drink's "Dew It" slogan.
rough sex act to the tortuous death of Emmett Till, a black teen who was murdered in 1955 for allegedly whistling at a white woman. Last month, Reebok also ended its relationship with Rick Ross after he raped about giving a woman a drug to have his way with her.
Mountain Dew, known for its neon color and high caffeine content, is generally marketed to younger men and sometimes attempts to have edgier ads. But the controversy over its latest spot illustrates the fine line that companies must walk when trying to be hip.
PEPSI'S STATEMENT
Laura Ries, president of Ries & Ries, a marketing firm based in Atlanta, said companies that
In fact, Mountain Dew also was criticized recently because of its endorsement deal with Lil Wayne, whose rap lyrics compared a
want the "street cred" of a celebrity may end up losing control of the message they want to convey.
If PepsiCo had created an ad for Mountain Dew, for example, she said it might not have been considered edgy or
cool. But by handing over control to a celebrity, she said the company ran the risk of having an ad that wasn't appropriate.
PepsiCo Inc., based in Purchase, N.Y., said it understood how the ad could be offensive.
"We apologize for this video and take full responsibility," the company said in an updated statement late Wednesday afternoon. "We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."
Jen Ryan, a spokeswoman for PepsiCo, said the company learned from its consumer relations team on Tuesday that people found the ad offensive. She declined to explain the approval process for the ad but said it was never meant to run on TV.
A publicist for Tyler, the Creator did not immediately respond to a message seeking comment.
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lhavens@kansan.com
Kanrocksas returns with new lineup this summer
Lawrence is known for having an eclectic and vibrant music scene. In 2011, Kansas City decided it was time to jump on board by launching its very first music festival — Kanrocksas. The festival lasted two days and brought in more than 20 musical guests and about 100 thousand eager fans.
While the festival started with the intent to be annual, it took a break last summer. Due to construction projects taking place at the Kansas Speedway, the decision was made to hold off on the event to keep the consistency of the location.
This year, Kannocksas is back and has plenty to offer. The festival will be returning to the Speedway, but other changes will take place. The first noticeable difference is that in 2011, the festival took place in early August, but this time, it will happen in late June. This will give fans and locals a proper kick off to summer.
However, not all fans are looking forward to the festival. Nathan
Lipsky, a senior from Prairie Village, attended the inaugural festival in 2011 and feels that this year it doesn't quiet compare.
"For having two years to prepare for this festival, I feel that there is a severe lack of star power this time around," he said. "Hopefully, the third time around, Kanrocks will get it right because having a local music festival is a really great thing."
Brianna Brown, a freshman from Leawood, missed out on the festival in 2011 and is anxious to attend this year.
"I'm going because a bunch of my favorite bands will be there," Brown said. "I'm most excited to see Imagine Dragons and fun."
Other headliners include: Passion Pit, MGMT, Pretty Lights, Kendrick Lamar, Edward Sharpe and the Magnetic Zeros, Yeah Yeah Yeahs and many more.
For the full lineup, tickets, and other details, visit kanrocksas. com.
The festival will take place June 28-29.
Edited by Megan Hinman
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