10B
SPORTS / TUESDAY, MAY 4, 2010 / THE UNIVERSITY DAILY KANSAN / KANSAN.COM
COLLEGE FOOTBALL
FedEx leaves Orange Bowl
MCCLATCHY-TRIBUNE
FORT LAUDERDALE, Fla. — After 21 years — and the longest reign as title sponsor of a BCS game — FedEx is dropping its moniker from the Orange Bowl college football game.
Kevin Demsky, FedEx director of sponsorship marketing, said the express delivery and logistics company decided it was time to focus on its other sports marketing partnerships, including with the PGA Tour's FedEx Cup, NFL, NBA and NASCAR's Joe Gibbs Racing.
"Obviously it was a very difficult decision, one we labored over long and hard." Demsky said. "We made the decision it was probably best for
us to begin focusing on some of our other investments." ESPN, which begins broadcasting BCS games in January under a contract that runs through 2014, is seeking a new position.
for the game played at Sun Life Stadium.
"We are in active discussions around the Orange Bowl, which is a premier property and presents a tre-
a statement.
The Orange Bowl Committee, which promotes the game and accompanying events, is not involved in title sponsorship nego-
mendous marketing opportunity" Ed Erhardt, ESPN president of customer marketing and sales, said in
ESPN, which begins broadcasting BCS games in January, is seeking a new naming partner for the Orange Bowl game.
tiations, committee spokesman Larry Wahl said.
"We're confident the network will secure a name sponsor that's beneficial to all of us," Wahl said.
The Orange Bowl next hosts the national championship game in 2013.
The Orange
Ranking the memorable goals of the tournament
WORLD CUP
MCCLATCHY-TRIBUNE
Los Angeles Times soccer reporter Grahame L. Jones ranks the World Cup's most memorable moments:
June 21, 1970 — Brazilians insist that Carlos Alberto's goal in the final against Italy in Mexico City is the best of all time, and after watching Clodoaldo's amazing midfield dribble and three perfect passes from Rivelino to Jairzinho to Pele to Alberto, who could argue?
June 22, 1986 — Diego Maradona's "hand of God" goal
for Argentina, scored with his fist in a quarterfinal against England in Mexico City, is allowed by Tunisian referee Ali Bin Nasser, who later ludicrously claims that treatment for a hemorrhoid complaint had impaired his eyesight.
July 30, 1966 — This is the single-most contentious moment in World Cup history, with the debate still going on 44 years later. Did Geoff Hurst's 101st-minute shot off the crossbar for England bounce down over the West German goal line or not?
header toward an unguarded corner of the net. England goalkeeper Gordon Banks appears out of nowhere and makes the greatest save ever. Brazil wins, but history has been made in Guadalajara.
July 9, 2006 — Italy's Marco Materazzi has been needling France's Zindine Zidane for 110 minutes in the final in Berlin. Zidane finally snaps and headbutts the defender in the chest. Zidane is ejected and misses the penalty shootout, and the Azzurri win the cup.
July 8, 1982 — French midfielder Patrick Battiston is one on one against West German goalkeeper Harald Schumacher, who races out of his net and demolishes him, breaking his jaw and dislodging four front teeth. No foul is called. Germany wins the semifinal in Seville.
June 21, 1982 — France is trouncing Kuwait, 3-1, in Valladolid, Spain, when it scores a fourth goal, prompting furious Sheikh Fahad Al-Ahmad Al-Sabah to march from VIP box to field and threaten to yank his team. Astonishingly, referee Miroslav Stupar nullifies the goal.
June 16, 2006 — Esteban Chiambiaso will never score a more memorable goal than the one he nets against Serbia and Montenegro in Gelsenkirchen, Germany. It is the exclamation point at the end of a superb 26-pass move by Argentina.
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