KANSAN.COM / THE UNIVERSITY DAILY KANSAN / WEDNESDAY, APRIL 7, 2010 / NEWS
CAMPUS
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Class and University campaign for smart drinking
BY JENNY TERRELL
jterrell@kansan.com
One of the University's strategic campaigns classes has decided to take a different look at consumerism.
The research-based class typically works with clients such as Sprint, Hallmark or Payless Shoes and offers students a chance to put together a new sales strategy or campaign for their respective company. This semester one of the classes is teaming with the Office of the Provost to create a campaign on campus that promotes responsible drinking.
As part of their research, students have teamed with Anheuser-Busch's Corporate Social Responsibility Outreach group in St. Louis and O'Malley Beverage in Lawrence.
Students in the campaigns class are divided into six teams of six. Bob Basow, associate professor of journalism, said members of the groups would do field research to observe successful responsible-alcohol programs at various college campuses across the country.
Studies have already been completed at the University of Nebraska-Lincoln and Colorado State University. Visits are also scheduled at the University
The last stop is St. Louis, where students will meet with the Social Responsibility Outreach group at Anheuser-Busch, which teams with more than 600 independent distributors to fight against alcohol abuse, and also with a class of business administration masters students at Washington University. The masters students are working on a similar problem and the KU students plan to use their research on the University's campaign.
of Missouri and the University of Virginia, which houses the National Social Norms Institute, an organization that studies and researches public health issues.
Basow said the campaign's goal
was to promote responsible drinking and reduce the negative results from irresponsible drinking.
Marlesa Roney, vice provost for student success, originally went to Basow with the idea after last year's alcohol-related student deaths. Basow's class already had its client at that time but he brought it back for this semester.
Roney and Kathryn Tuttle, associate vice provost for student success, serve as the class' clients.
Along with studying other campuses, the class is also looking at the Lawrence community. That includes students, faculty and staff at the University as well as retail liquor stores. Justin Sailer,
a senior from El Dorado, said the Lawrence community would play a huge role in the execution of the campaign.
"They'll help us carry it out because they will be here to support and back us up," Sailer said.
The class has received outside media interest for its unique campaign. Sailor said he felt that people were interested because it was students trying to change other students.
Valerie Gunn, a senior from Linwood, traveled to Colorado State with her team last week. She said the trip was encouraging because of the successful teamwork between the community and
the university.
"It's going to take a little time for KU to get there, obviously, but it's possible," Gunn said. "It was really inspiring to know that we will get there someday. They did it, and so can we."
Gunn said that her class faced a unique challenge because their goal was not to sell a product, but that it was also more passionate because the drinking issue was very relevant in their lives.
"It is such a big issue and we all see it every day," Gunn said.
Edited by Taylor Bern
'Tapped'on TV
Karsten Lunde/KANSAN
A reporter interviews movie director Stephanie Soechtig about her new film, "Tapped," in front of the Kansas Union Monday. As part of the nationwide "Get Off the HI20) Bottle tour," both Scoeitia and producer Sarah Olson stopped at the University for a question and answer session and a screening of "Tapped," a new movie about the effect of the bottled water business. The movie can be purchased from the www.bottle.tomovie.com
NATIONAL
ASSOCIATED PRESS
Obama describes new nuclear goals for America
WASHINGTON — Rewriting America's nuclear strategy, the White House announced Tuesday a fundamental shift that calls the
spread of atomic weapons to rogue states or terrorists a worse threat than the nuclear A rm a g e d d on feared during the Cold War.
The Obama administration is moving on multiple fronts with a goal of limiting the threat of
the world is ready to follow.
a catastrophic international conflict, although it's not yet clear how far and how fast the rest of
In releasing the results of an in-depth nuclear strategy review, President Barack Obama said his administration would narrow the circumstances in which the U.S.
"Preventing nuclear proliferation and nuclear terrorism is now at the top of America's nuclear agenda."
BARACK OBAMA President
might launch a nuclear strike, that it would forgate the development of new nuclear war heads a and d
His defense secretary, Robert Gates, said the focus would now be on terror groups such as al-Qaida as well as North Korea's nuclear buildup and Iran's nuclear ambitions.
"For the first time, preventing nuclear proliferation and nuclear terrorism is now at the top of America's nuclear agenda," Obama said, distancing his administration from the decades-long U.S. focus on arms competition with Russia and on the threat posed by nuclear missiles on hair-trigger alert.
would seek even deeper reductions in American and Russian arsenals.
"The greatest threat to U.S. and global security is no longer a nuclear exchange between nations, but nuclear terrorism by violent extremists and nuclear proliferation to an increasing number of states," he said, spelling out the
Rescue efforts stalled
ASSOCIATED PRESS
XIANGNING, China — A dangerous gas buildup and narrow shafts stalled rescue efforts Tuesday for the remaining 32 miners trapped in a Chinese coal mine with no signs of life, as euphoria faded from the previous day's stunning rescue of 115 workers after more than a week underground.
Rescuers were taking precautions to prevent explosions and to improve ventilation in the mine. Liu did not refer to a specific gas, but coal seams release large amounts of methane, which is highly combustible.
Thursday to sign a new arms reduction agreement with Russia.
By Tuesday, there had been no new signs of life from those still trapped, said rescue headquarters spokesman Liu Dezheng. Asked if he was hopeful for their survival, Liu said, "I can only say that we are exerting all efforts."
The grim outlook came after Monday's dramatic rescues at the Wangialing mine in the northern province of Shanxi. The 115 miners survived for eight days underground by eating sawdust, tree bark, paper and even coal. Some strapped themselves to the walls of the shafts with their belts to avoid drowning while they slept.
Rescue work stretched into its 10th day but met a new challenge as toxic, highly combustible gas seeped into the mine, reaching levels a rescue spokesman said were "impermissible" Efforts to pump out enough water for rescuers to enter were hindered by tunnels too narrow for large pumps to be installed.
The recovery of six bodies also dimmed hopes.
core theme of the new strategy.
INTERNATIONAL
Obama's announcement set the stage for his trip to Prague
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