22
THE UNIVERSITY DAILY KANSAN
SPORTS
WEDNESDAY, JULY 28, 2004
Gear sale scores for athletic department
By Joe Burke jburke@kansan.com Kansan Staff Writer
The pouring rain Saturday morning did not seem to bother the hundreds of University of Kansas fans who lined up to purchase items at the University's Athletic Department Garage Sale.
The sale began at 8 a.m., but people were lined up by 7:30 a.m. to get first crack at the Jayhawk apparel.
Assistant athletic director for marketing Andrew Steinburg said the sight of the fans amazed him.
"It is a testament to all those Jayhawk fans that they braved the elements,"
Steinburg said. "It was like we had campers for the garage sale."
Steinberg said the line had subsided by about 9:50 a.m., with most people in the center and out of the rain. For crowd-control reasons, shoppers were let into the sale 50 at a time.
"Everyone has been courteous, there have been plenty of unbelievable deals to be had," Steinberg said. "I've heard nothing but good things."
The sale, the first of its kind in nearly a decade, featured nearly 6,000 pieces of apparel at clearance prices, media guides, posters, videos, commemorative books, golf bags, equipment bags and batting helmets.
"It serves several purposes," Steinberg said. "This was a good way to clear up some much needed storage space and it was a way to offer unique apparel to our fans at clearance prices."
The sale brought in $41,000 before taxes, Steinberg said. The money will be deposited in the Williams Fund, the department's scholarship account.
Some of the fastest items to sell out were the Olympic Sports warm-ups, including women's volleyball and soccer, Steinburg said.
Items ranged in price from $50 for a Final Four lettermen's jacket to complimentary media guides.
Steinberg predicted thousands of people attended the sale, which lasted until 3.30 p.m., and included people from the Kansas City area, Topeka and even Pittsburg, Kan.
He said nearly everything had been sold, the exceptions being a few beat-up posters and some mismatched shoes.
"We've been extremely pleased with the results of the sale," Steinberg said. "It's something we would consider doing again in several years, after we've built stuff back up."
Steinberg said the athletic department was always looking for creative streams of revenue and this seemed to be a great idea.
— Edited by John Scheirman
CYCLING
Outdoor Life Network slip-up mars coverage of Armstrong
NEW YORK - After riding in Lance Armstrong's slipstream to record ratings, the Outdoor Life Network was left trying to explain how it could miss the six-time champion crossing the finish line at the Tour de France.
The foul-up was a disappointing end to an event that essentially put OLN on the map for many television viewers. "I
think it was a missed opportunity," the network's CEO Gavin Harvey said.
The race's ultimate moment didn't make it on the air until 25 minutes after Armstrong's finish.
As Armstrong cruised to a near-certain victory on the tour's final day, an OLN camera was perched at the finish line, but the production team was unable to provide live pictures.
OLN was watched by 1.37 million viewers during the race's final stage, Nielsen said. On a typical day this year, the Outdoor Life Network is watched by
an average of 56,580 viewers.
The network is available in 60 million homes.
OLN made a conscious effort this year to highlight some of the other American riders and explain the sport to viewers, he said.
When OLN started nine years ago, its
"Lance Armstrong has transcended the sport and transcended athletics." Harvey said. "For sports fans, he's a stud. He's a one-name athlete. He's a Tiger, he's a Michael ... He's a once-in-a generation type of impact player."
goal was to be a television version of Field & Stream magazine, the destination for people interested in fishing and hunting. Harvey said.
Now the network is trying to broaden itself to other outdoor activities, including surfing and skateboarding, in an attempt to draw younger viewers.
"We see the outdoors as evolving a lot more," he said. "It's a way to be a destination on television for people who share that common feeling that to be outside is to be alive."
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