thursday, april 15, 2004
news
the university daily kansan
5A
Students star in local commercials
Screenshot courtesy of Jayhawk Bookstore
Marissa Rozman, Overland Park senior, was an actress in the Jayhawk Bookstore commercials on television. Rozman is also a community service chair for the KU Pre-Law society.
By Marc Ingber
minger@kansan.com
Kansan staff writer
No matter what television stations students watch, it is probable that they have seen the Adventures of Broadband Man, sang along with the Jayhawk Bookstore jingle, or followed the red arrow around Hy-Vee Food Stores. These local commercials cost less to produce than other commercials and can benefit business owners and students who star in them.
A local commercial can cost anywhere from $50 to $1000, but they usually cost about $250 said Bill Muggy, owner of Jayhawk Bookstore. He said he liked to use regular, everyday people in his commercials to give them an appealing quality.
He said he had used Sunflower Broadband Channel 6, 645 New Hampshire, which produces local commercials, to produce some of the bookstore's television spots.
The process of making a commercial takes about two weeks, which includes coming up with the concept, setting it up, filming and editing it, he said.
For students who appear in local commercials, their few seconds on screen often gets them star-like recognition.
"It was cool at first, but after a while it gets old," said Aaron Cedeno, a Pittsburg senior who appeared in a commercial for Superior Chevrolet in Merriam.
Cedeno, who is an employee of Jayhawk Bookstore,1420 Crescent Rd., said customers often did a double take when they saw him and asked if he was the guy from the commercial.
Cedeno got the job from being in the right place at the right time.
The Superior Chevrolet camera team was looking for people to do the commercial and they happened to come in to the bookstore.
For his part, Cedeno sang along with a pre-recorded jingle and read the directions to the store. He said his singing was edited out of the final cut, but his lines were left in.
Often times employees or customers who happen to walk in during the shoots end up being the stars, told Toni Retonde, Jayhawk Bookstore store manager.
She said the customers don't get paid and the store generally asks them if they don't mind being filmed.
James Spence, shipping and
receiving manager for University Book Shop, 1116 W.23rd St., said his store did it the same way.
He said he preferred to use whoever happens to be around for the commercials because it is cost effective and they are usually only needed for the background.
Jim Lewis has a different approach to his commercials. Lewis, owner of Checkers Foods, 2300 Louisiana St., said he used a judge character to create consistency throughout his commercials.
"You have to have some sort of theme or identity," he said.
Whenever someone sees the judge, they will think of Checkers, he said.
April Giarla's trip to get custard landed her a role in a local commercial.
Giarla, Overland Park junior,
said The Custard Cup, 4000 W.
6th St. Suite E, asked her and her
boyfriend if it could film them eating
custard for a commercial
when the two came in to the store.
She said she was hesitant about letting the crew film her eating.
"It felt like a long time because I felt really awkward doing it," she said of the 10-minute shoot.
Giarla, an employee of The University Daily Kansan advertising staff, said she only got recognized a couple of times because not that many people saw the commercial, but her friends thought it was funny.
"It was something that doesn't happen to everyone so I thought that was really cool," she said.
By Steve Vockrodt
svockrodt@kansan.com
Kansan staff writer
A bill to promote the bioscience industry should create about 23,000 jobs in the state and will encourage growth in bioscience-related businesses, a Kansas House Representative said yesterday.
Rep. Kenny Wilk (R-Lansing) spoke to KU students at the Dole Institute of Politics last night about the Kansas Economic Growth Act, which will become law on Monday.
- Edited by Paul Kramer
Wilk, who co-authored the bill with Sen. Nick Jordan (R Shawnee), said the bill would add an entirely new industry to the Kansas economy.
The bill will allocate $500 million to creating the bioscience industry across the state. The bill is designed to add tax credits to businesses related to the bioscience field.
"It's an unprecedented amount of money in biosciences," Wilk said. "It's about creating high quality jobs for people in Kansas."
The act would have considerable possibilities for the University, because part of the act would allocate money for research in biosciences.
Jeff Morrow, graduate senator, said the act would add another mainstay to the Kansas economy. Morrow called biosciences the "fourth leg" to state economics, the other three being oil, agriculture and aviation. Morrow also said biosciences would be a more stable cornerstone to the economy, since oil is in decline, the future of agriculture is questionable and aviation is subject to great variation.
"It's an unprecedented amount of money in biosciences. It's about creating high quality jobs for people in Kansas."
Kansas House Representative
"This act represents tremendous entrepreneurship on behalf of the Legislature," Morrow said. "It serves as a great economic stimulus package."
Examples of bioscience related fields include agricultural research to develop polymerized soybeans that will allow agriculture to diversify, as well as drug pharmaceutical companies that could develop drugs with higher efficiency. Morrow said.
Wilk said the development of biosciences was the next major developing component to the national economy. He predicted that over the next 10 years, biosciences would account for 15 percent of the gross domestic product (GDP). And the act could help the University directly. Wilk said it would allow KU graduates in bioscience-related fields to improve research at the University.
"Every grad can use their skills right here in Kansas," Wilk said.
Morrow said with greater opportunities for graduate students to further their studies locally,graduate school rankings for KU could increase.
Edited by Stephanie Lovett
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