KU LIFE
UNIVERSITY DAILY KANSAN
Wednesday, June 26, 1996
3B
Brewery market expanding
Continued from page 1B
"We're in a period when a certain part of a population is looking to say they've done something different," Steinman said. "People are looking for a different taste and the feeling of being in a different place."
Chuck Magerl, owner of the Free State Brewery, has 19 years of experience in microbrewing. He was humored by Steinman's suggestion.
"This isn't a boutique business," he said. "I don't try to run my business that way. I don't price my product that way.
Magerl wants a greater appreciation for beer's flavor and quality.
As far back as he said, he was learning the craft by visiting the few microbreweries that existed, such as the Anchor Brewery in San Francisco. When he opened the Free State in 1989, he did so on "blind faith" that students would want flavorful beer. Since then, he's raised the price of a beer by only 10 cents, to $1.75.
Magerl's successful lobbying changed state licensing laws in 1987 and made brew pubs in Kansas possible. He said a lot of people were coming into the business to make money, not beer.
"A lot of the price of the product is based on the mentality that we
have to milk them [customers,
now because in three years' time
we're going to have to sell up," he
said.
The River Market Brewing Co. in Kansas City, Mo., and the Overland Brewing Co., in Overland Park, have had several management changes since they opened, and the Westport Brewing Co., in Kansas City, Mo., recently decided to stop brewing.
Last week, the Kaw River Brewery dropped the price of their beer from $2.50 to $1.75 for a glass, matching Free State's price.
"Student's felt the beer prices were high," Jan O'Rear said. "We've decided to drop them and see what will happen."
Jan O'Rear said that the decision to begin with a premium price was about product positioning.
"As a consumer, if they're all priced the same, it devalues the product for me. It makes it the same as everything else," she said.
Though it's too early to say how badly the price drop will affect the Kaw River's first-year financial projections, Magerl's dominant position in Lawrence has left the O'Rears nervous.
"Chuck's hurt the industry because he's artificially lowered the price of beer in Lawrence," Alan O'Rear said, adding that Kansas City brew charged
The brewing process
A mill cracks the barley into grist, and it is transferred to a mash-lauter barrel. Boiling water is sprayed over the grist to create a substance known as wort.
The wort is transferred to the brew kettle. More hot water from the hot liquor tank is added, and the mixture is cooked with hops at a specific temperature for a specific length of time, depending on the type of beer to be produced.
The mixture is passed through a heat exchanger to fermentation tanks in the Kaw River's
between $2.50 and $3.50. "Entry prices are high in this business, and to recover costs, keep investors happy and to get a fair margin is tough."
Weinberg actually thinks the beer is irrelevant. The brew pub industry is based on a gimmick to differentiate one restaurant from another, he said. He's tasted some of the best and some of the worst beer in brew pubs.
basement, and yeast is added. The yeast eats the barley sugars, creating alcohol and carbon dioxide. Fermentation lasts four to six days.
"If you look at a successful brew pubs, they all have one thing in
The yeast is collected at the bottom of the fermentation tanks, where it can be drawn off and reused. The beer is transferred to conditioning tanks where it "rests" at a cool temperature. The beer is mellow for 10 to 15 days, depending on the type of beer.
Then the beer is transferred to serving vessels and is ready to drink.
common: a good menu," Weinberg said.
Only a third of the Free State's sales come from beer. A city ordinance requires that 55 percent of brew pub sales are food.
It's something the O'Rears understand.
"We're not here to compete with the Free State but with everybody who sells beer and food in this town," Jan O'Rear said. "We want to keep food prices where everybody can afford them."
New recycling program welcomed at KU campus
By Dave Breitenstein Kansan staff writer
An improved campus recycling program will begin in the fall semester.
"The goal of the new program is to centralize it through one position," said Mike Russell, director of the department of environmental health and safety.
The office will hire an environmental expert this summer. The specialist will coordinate campus recycling programs and will assist in conservation and pollution prevention and in other areas.
"The coordinator of the recycling program will be at the top of the pyramid, and everybody will work through that person," Russell said. "The new program will definitely be more organized. There's nowhere to go but up, and everything will be an improvement."
In 1993, the environmental ombudsman office disintegrated, which decentralized the campus recycling program. Once the program fell apart, recycling became unorganized and control often shifted.
"There's
Office paper recycling was controlled by various offices. Alu-
nowhere to go but
up,and
everything will be
an
improvement."
Mike Russell director,
KU department of environmental health and safety
minum cans were either not recycled or each school had the responsibility of recycling them on its own. Many other recyclables were collected by various groups.
Russell said the new program was targeted toward students, but it is the students' responsibility to utilize the system.
Laura Senio, Seattle graduate student recycles glass, newspapers, office paper, aluminum and tin cans, cardboard and cereal
boxes. She usually loads her car every two weeks and heads to Wal-Mart Recycling Center, 3300 Iowa St., but she said the new campus recycling program would make it easier for her.
"It's about time a program gets started," Senio, said. "We've needed a new one for a long time."
Russell said convenience was an issue with the new program. Recycling bins will be located in campus buildings and near campus streets so students can unload recyclables from their vehicles.
"There are two big issues with recycling: everybody has to accept and fulfill their personal responsibility, and the recycling program must be accessible."
"If you have any care or concern about the world you live in and want to continue living in a decent environment, you have to invest something in it," Russell said. "It's obvious that we haven't done a good job in the last 30 to 40 years.
Russell said his office would fulfill its obligation, and he expected students to do the same.
"We can put out 15 million recycling containers on campus, but it's up to the students to fill them."
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