2B Wednesday, March 1, 1996 UNIVERSITY DAILY KANSAN 928 Mass. Downtown PLAY IT AGAIN SPORTS We Buy, Sell, Trade & Consign 841-PLAY USED & New Sports Equipment 1029 Massachusetts SKYDIVE KANSAS DISCOVER THE THRILL! Open Wednesday thru Sunday! For a free brochure call (913)640-DIVN or 357-4423 GIFT CERTIFICATES AVAILABLE! KANSASALUMNIASSOCIATION Invites Parents of New Students to the Faculty Panel Friday, June 21st 6:30 at Adams Alumni Center High Tech Repair • Old Fashioned Service Transmission Specialists • Complete Car Care A-1 AUTOMOTIVE 1501 W. 6th Street Lawrence, Kansas 842-0865 450,000 people a year diagnosed with skin cancer Lisa Biehler, Wichita junior, likes to unwind after a long workday by stripping to almost nothing, oiling herself up and getting into bed — a tanning bed that turns her skin a "healthy" brown. By Matthew O'Donnell Special to the Kansan According to the National Cancer Institute, sunburn and ultraviolet light can damage skin, and this damage can lead to skin cancer. Both sunburn and a person's lifetime exposure to the sun can cause skin cancer. Lee Bittenbender, a Lawrence dermatologist, said that tanned skin was not healthy and increased the chances of Biehl and other sunbathers developing skin cancer. It is estimated by the Skin Cancer Foundation that one in seven Americans will develop skin cancer. Four hundred and fifty thousand Americans are diagnosed each year, making it cancer's most common form. She recommends that people tan no more than four times a week and never daily. "Why should I care what happens to me when I'm 50 or 60?" Keller said. "All I care about is looking good now." Biehler is the general manager of Sunkissed Tanning Salon, 2540 Iowa St., one of six salons in Lawrence. Brian Keller, Andover junior, also tans to enhance his physical appearance. He said he tanned as often as he liked and never thought about skin cancer. One serious sunburn can increase the risk of cancer by 50 percent. The effect ultraviolet light has on skin depends on the exposure's intensity and duration, and one's genetic background affects how one's skin will react to the amount of exposure received. The most susceptible people are those with fair skin and a northern-European heritage. "It is up to the consumer to find a responsible place to tan," she said. "If tanning is done in moderation, it has a lot of positive effects." Biehler said she tanned for many reasons: relaxing, relieving stress and headaches, and improving her physical appearance. At the height of tanning season, people must be aware of ultraviolet light's damaging effects, he said. Biehler said she wasn't worried about skin cancer because the tans in moderation and never burns. Tan does not mean healthy "Sunscreen with a minimum sun protection factor of 15 should be used when people go out into the sun," Bittenbender said. Bittenbender said that was exactly the kind of ignorance that gets people into trouble. "It does not just happen to you when you are 50," he said. "Not very long ago, I had a patient come in - Reapply sunscreen every two hours, even on cloudy days. - Reapply after swimming or perspiring. The American Academy of Dermatology and the Skin Cancer Foundation recommend the following six steps to help reduce the risk of sunburn and skin cancer: ■ Wear clothing that covers your body and shades your face. Hats should provide shade for both the face and back of the neck. Take precautions Minimize exposure to the sun at midday and between 10 a.m. and 3 p.m. Avoid exposure to ultraviolet radiation from sunlamps or tanning beds. Apply sunscreen with a sun protection factor at least 15 or higher to all areas of the body exposed to the sun. NUDE ENTERTAINERS - Keep children away from excessive sun exposure and apply sunscreen frequently. who was looking in the mirror and seeing the effects of tanning at 26." $2 ADMISSION WITH ID ON WED. NIGHTS 841-3726 OPEN AT 7:30PM The problem with skin cancer is that the sun exposure a person receives today may not affect them for 20 to 30 years, Bittenbender said. And most people receive 80 percent of their lifetime sun exposure by the age of 18. UICERS SHOWGIRLS ENTRIELLY NUDE DANCERS 913 NORTH SECOND Red Lvon Tavern 944 Mass. SAVE ON THE TASTE THAT'S WON THE WORLD OVER. SAVE 50¢ When you buy a medium or large cup of frozen yogurt. In original, Nonfat and Sugar Free Nonfat. A touch of Irish in downtown Lawrence 832-8228 Offer positively at participating full-time job. Do I believe it? Will you accept a job with any other offer? Also, can you offer permission, 725K, THE TASTE THAT'S WON THE WORLD OVER *1991 I Can't Believe it's Yogurt, Ltd. 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