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Thursday. March 14, 1996
UNIVERSITY DAILY KANSAN
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College tuition is inexpensive compared to getting tickets to NCAA men's basketball tournament games.
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Fans may pay high prices for NCAA tickets
By Spencer Duncan
Kansan sportswriter
A ticket for games in Tempe, Ariz., costs $80. The ticket guarantees students access to all games in the four days of first- and second-round play.
"That is really not a bad price considering you get to see all the games," said Doug Tamaro, Arizona State assistant sports information director.
Tournament tickets are sold out, which means anyone without them wishing to travel with the Jayhawks should be prepared to pay up.
Three weeks ago, Kansas students interested in getting tickets to regional games put their names on a list. A lottery was held by the Kansas ticket office to determine who on the list received available tickets.
Located at 1215 W. 6th Street across from Taco Bell
"We had about 59 people sign up," said Diana Grover, Kansas ticket office manager. "I actually think that all those people got tickets."
"As tickets get harder to get, the prices go up," said Russel Lindwork, a ticket broker for Ticket Solutions in Kansas City, Mo. "It is the hottest thing right now."
Tickets could be had for face value through Kansas or Arizona State. But because of a sellout, the only way to get tickets now is through a broker or scaler.
"I could get you a ticket for anywhere between $150 to $450," said Randy Cohn, a broker at Ticket City in Austin, Texas. "That is what tickets are going for."
If Kansas wins two games in Tempe, the team would play in Denver. And as the games become more and more important, so do tickets.
Colorado, which sponsors the regional finals, sold tickets for $60. The tickets were for all games in Denver. But the tickets have sold out, and prices have jumped.
"For the games in Denver, I can get tickets from $250 to $500," Lindwork said. "These are big games, so the prices are big."
Then there is the Final Four.
Applications for tickets for the Final Four and championship game were sent to the NCAA last May.
Photo Illustration by Brian Flink / KANSAN
The NCAA held a lottery to determine who got tickets. Tickets sold for $70 and have been sold out for more than six months.
Getting tickets through a broker is legal, but getting them through a scalper depends on where the game is played.
Now those tickets are going for $2,500 or more,
Cohn and Lindwork said.
At the University Activity Center in Tempe, scalping is illegal. At McNichols Arena in Denver, tickets can be sold at face value.
Laurie Nourse, Lenexa junior, is one of many students who are excited about March Madness
At the Continental Airlines Center in East Rutherford, N.J., site of the men's Final Four, it is legal to scalp tickets for up to 20 percent more or
Above all, brokers are glad Kansas is seeded in the West Division of the tournament because it helps raise ticket prices.
$3 more than face value, whichever is greater.
"Kansas has a lot of followers and is a big draw," Cohn said. "If Kansas loses, ticket prices in Denver could go down."
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