'Idiot savants' on Madison Ave.
The Advertising Woman of the Year looks closely at the people who write ads
By PAULA MYERS
There are idiot savants—mental retards with lucid moments—in the advertising field, says the Advertising Woman of the Year, but even the idiot savants have their "correct places."
Miss Jo Foxworth explained that advertising's idiot savants are the copy writers, art directors and the advertising experts with sex or "does she or doesn't she" on their minds.
LAST NIGHT Miss Foxworth spoke to KU students and faculty and advertising personnel from Topeka, Lawrence and Kansas City. When she is in her New York City office at the Callkins and Holden Advertising Agency and not out making speeches, she holds the position of vice-president.
Miss Foxworth confessed that she is having "a real mad love affair" with the advertising profession.
Will Wallace run?
PITTSBURGH—(UPI)—Ex-Gov. George Wallace of Alabama heads continued today on the third leg of a northern trip to test his strength as a possible presidential nominee.
Though Wallace maintained he would not decide whether to run until the end of the year, he talked as though he already were running.
Speaking here Thursday, Wallace repeatedly prefaced his remarks with, "if I were president . . ."
He was shunned by local political, financial and labor leaders but found friends and cheers among 900 business and professional men, members of the Amen Corner, who had invited him here.
The pickets, in an orderly two-hour demonstration, carried signs proclaiming Wallace the country's "No.1 bigot" and saying, "Mr. Racism, go home."
This cube of a 6 transistor radio is for the daring, the dashing and the dynamic. Sound like you? Sounds like the TR-1819 from SONY. Versatility is its first name-use it in the kitchen, the office or the study. Buy it today-You'll make beautiful music together. SONY
res, noisy music, black humor, completely ungody manners and convulsive dances, she said.
dog-eared copy of the Kinsey Report for "new shock material" for their ads.
She believes in two sexes distinguished by their hair styles and clothing. She says it is still socially acceptable to keep clothes on at social events, as "they don't do on the University of California at Berkeley."
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According to her the advertising idiots savants do have their streaks of brilliance. These streaks —flipped out, or mad, camp, mod— are only delightful in their correct places. Miss Foxworth says some of the advertisers spend too much time looking through the
THOUGH BY 1970,24 per cent of the U.S. population will be between 15 and 30 years old,she says the advertising agencies shouldn't forget about the other 76 per cent.
925 Mass. St.
WEATHER
The U.S. Weather Bureau predicts clear to partly cloudy skies and warmer temperatures tonight, with the low in the 50's. Tomorrow partly cloudy and mild with a 30 per cent chance of scattered showers.
She believes that the advertising agencies must have the courage to say "no to the idiot savants and turn over projects to adult professionals.
"The advertising agencies need you, the youth. It needs the pop, mod, or, camp and mad, but also judgment of experience on how to use those streaks of brilliancy," she says.
WE ARE LIVING in ugly hours with the chopped-off fashions, black-eyed, white-faced cosmet-
"God is not dead, though He must be awfully sick," she said, "and being young at heart has nothing to do with chronological age."
She is a graduate from the University of Missouri and is known for her speaking ability and prolific writing. She is now writing a column, Ad Age, for newspapers.
Daily Kansan
Friday, April 28, 1967
5
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