PATRONIZE YOUR KANSAN ADVERTISERS
ADS hears talk by Vick
"Marketing is like a ball of wax; it takes in all phases of sales," Bob Morrow, Philadelphia division manager of Vick Chemical Co., told members of the KU chapter of Alpha Delta Sigma in the Kansas Union last night.
Marketing, Morrow explained, is the whole process of identifying a consumer need, finding the solution and convincing the consumer to try it.
Morrow and two other representatives of the Vick Chemical Co. explained their summer Marketing Program for college juniors and first-year Masters in Business Administration.
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