Journalism prof wears 'many hats'
A woman whose hats rival those of Hedda Hopper has become a familiar face, usually underneath a brim, in the William Allen White School of Journalism this year.
Sitting at her office typewriter, Emma Auer, assistant professor of journalism, speaking from under a wide-brimmed hat heaped with lilac and cerise flowers—said the whole thing started when she headed a retail store advertising department. When hatless, she could not go about the store without being accosted constantly by customers who wanted to be waited on.
Once when she was director of fashion advertising and fashion director of the Famous-Barr store in St Louis, Miss Auer had 51 hats. Her current collection is about 25.
"Most of my outfits are planned with hats," she said. However, summer hats have become difficult to buy, therefore most of hers are winter hats.
Some of the more striking ones include Norwegian fox, raccoon with matching bag, leopard, black mink and a sable one with matching choker.
Last fall an express company delivered some winter hats to Flint Hall in a huge box about five feet long and a cumbersome fit for a faculty office. Miss Auer still laughs when she recalls the comments from her male colleagues as she unpacked her headgear in the hallway outside
A member of the committee which chose KU's best-dressed co-ed this year, she said, "The contestants showed exquisite taste in putting together some very interesting outfits. Some of the young women experimented with hats and did some clever things with accessories."
Concerning students in general, the professor said she expects any and every kind of dress and is never surprised at what she sees. She does not think regional differences in fashion are great
today. She does believe people either are interested in fashion or they are not. She now is doing research on how fast people accept various trends.
Not all product innovations make the hazardous leap from introduction to mass acceptance, Miss Auer said. Recently the guru jacket achieved considerable acceptance in women's and children's sportwear but "plateaued" out in men's fashions.
A fashion may fail for many reasons, among them the conditions that the product does not fit into consumers' life styles or does not offer solutions to their problems.
Asked about the current "barely there" trend, the fashion-conscious professor noted that styles which barely covered the body had been popular in a number of countries in a number of eras. Among the barest and most popular in history were the sheer muslin Directoire fashions of the 1790s in France. These
were worn over sheer slips or flesh colored tights. Ladies wearing them had themselves doused with water before going out in public. Death from pneumonia was not uncommon in the winter months.
Miss Auer's interests center on advertising and communication research at the present time, rather than fashion, although she does work with students particularly interested in it.
Since 1945 Miss Auer's career has been a double one. In that year she originated the first advertising courses in the School of Business at Washington University in St. Louis while serving full-time as head of promotion in a men's and women's specialty store. Classes were taught at 8 a.m. or on Friday afternoons.
At Washington she also became the first business student to minor in psychology, a commonplace arrangement today.
sales-personnel training around major promotional themes each season.
She continued to teach and earned a master's degree while heading up the image-building fashion advertising of Famous-Barr, one of the largest retail stores in the nation. Famous-Barr became one of a handful of stores in the United States to coordinate fully its image-building advertising, window and interior displays, fashion shows, and
After a year as fashion director and account executive with a Chicago advertising agency, Miss Auer became fashion director of an eastern buying office with about 140 member stores, some being in Belgium, South Africa, and Australia. Besides forecasting major trends, she wrote and published the company's first sales promotion and planning guide or service for member stores.
At various times she freelanced for "Seventeen." "Apparel Arts," and other apparel trade magazines.
Following another stint with a large retail store with 23 branches, Miss Auer joined "Harper's Bazaar" and became promotion director. Her work involved the creation and physical production of all promotional materials connected with both the editorial and advertising content of the magazine. It also sometimes involved the creation and production of ad sections ranging from two- to six-page spreads.
While working at "Harper's Bazaar," she started on her recently completed Ph.D., an interest which finally led to leaving business for full-time teaching.
Millinery enthusiast in Flint Hall
Football coach hires three new assistants
against Texas Tech at Lubbock September 20, and the first home game will be September 27 against a big Syracuse team.
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Three new coaches and a track transfer will be on the 1969 KU football team as it expects to encounter one of the tougher Big Eight seasons.
will be completely new, and Dale Holt will be the only experienced defensive player, although Jim Bailey has improved greatly at tackle.
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Head coach Pepper Rodgers named Sandy Buda, J. C. Hixon and Ben Olison to his staff, and announced track star Doug Knop as a prospective defensive tackle.
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Rodgers will be in Atlanta to coach the Coaches' All-American game later this month. The Jayhawks will open the 1969 season
KU, along with Oklahoma and Missouri, lost most of their lettermen this year, and with Kansas State, Iowa State, and Oklahoma State profiting from returning lettermen, there is a strong possibility that a five-way championship is in the making, compared to this fall's three-way championship.
The real test for the Jayhawks, however, will be how well the defense comes through. While the interior line looks strong, this year's defensive ends will be hard to replace, according to Buda. The defensive secondary
Buda, who will take over the coaching of the offensive guards and centers from Larry Travis, feels the Jayhawks can put together a good passing game with the strong passing ability of quarterback Jim Ettinger and the receiving of ends John Mosier and George McGowan.
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