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University Daily Kansan Thursday, March 5, 1964
PAYLESS SELF SERVICE SHOE'S FABULOUS ANNIVERSARY SALE!
THE GREATEST SAVINGS EVENT IN OUR ENTIRE HISTORY!
Thank You for helping us grow. Let us show our appreciation. Now you can buy direct from the Mid-West's largest shoe distributor! All forty of our stores are chock full of new Easter shoes products of the finest shoe factories in America. More than 4 million value wise customers can't be wrong. Hurry! Hurry! Hurry! Walk thru the aisles of styles for your entire families' best Easter shoe wardrobe ever!
8 REASONS WHY PAYLESS SAVES YOU MONEY
$\textcircled{1}$ LOW OVERHEAD
$\textcircled{2}$ VOLUME BUYING
$\textcircled{3}$ CASH AND CARRY
$\textcircled{4}$ NO HIGH PRESSURE SALESMEN
5 MINIMUM ADVERTISING
6 SELF-SERVICE
7 NO FANCY FIXTURES
8 VOLUME SELLING
5.000 PAIRS CHILDRENS EASTER SHOES
MALLS
SHOPPING
CENTER
6,000 PAIRS NEW DRESSY EASTER FLATS
1,800 PAIRS FINE MEN'S DRESS SHOES
PAY-LESS SELF-SERVICE SHOES