Seminar Speaker Stresses Need For Latin American Development Never before have educational developments been as important to economic development as they are today, especially in the Latin American countries. That opinion was expressed by Gregory Wolfe, chairman of the sub-committee on Latin America of the Committee for Economic Development (CED). SPEAKING TO LATIN American educators participating here in the Fifth Seminar on Higher Education in the Americas Friday in the Pine Room of the Kansas Union, Wolfe emphasized the business-education relationship. "The mutuality of business and economic development have long been accepted in the United States," Wolfe said. The recognition of this mutuality is what Latin America must strive for. Page 9 Delivering his speech in Spanish, Wolfe explained the relationship of education and business as it exists in the U.S. "HIGHER EDUCATION IN THE U.S. was, at first, dealt with through private initiative," Wolfe said, "but now it is an article of mass consumption and mass public support." The reason for this mass interest in higher education is the realization that an "investment in education is an investment in the most promising human resource—brain power." "An investment in education is an investment in human capital," Wolfe said. Today private enterprise co-operates with education through the Committee for Economic Development. The CED combines scholars and executives to work out problems of sound economic development for both the U.S. and other nations. "In other words it combines the thinkers and the doers," Wolfe said. A STUDY OF THE CONTRIBUTIONS made by business to higher education was made by the Committee in 1958 and it was pointed out that $18 million was given by private American firms. On the $18 million donated, 20 per cent was specifically marked for research. This specification for research shows only one of the areas in which private industry has a special interest. The largest donations came from private manufacturing firms, followed by donations from banks, utilities, and insurance firms. "THE MOST POTENTIALLY successful people come from a good combination of vocational skill and breadth of educational preparation," Wolfe explained. After explaining some of the aspects of U.S. higher education in respect to economic development, Wolfe drew in possibilities for the Latin American nations. "Latin America stands on the threshold of realizing new development opportunities," Wolfe said. "A closer Alliance between business and education will make crossing this threshold easier." THE ALLIANCE FOR PROGRESS (late John F. Kennedy's foreign aid program for Latin America) has tried to make the reforms in business and education the basis of change in these growing nations. But the change in education should become habitual. Dennis Moffatt sought a job with responsibility He found it at Western Electric Dennis Moffatt, B.A., Coe College, Cedar Rapids, Iowa, '57, joined Western Electric in 1961 after two years of graduate work at the State University of Iowa and two years with the Army. Most important to Dennis was the fact that WE offered him the chance to move ahead . . . fast. Dennis started at Western Electric's Hawthorne Works in Chicago as a Staff Trainee in Industrial Relations. After only a year with the Company and the completion of one of WE's training programs for college graduates, Dennis became a Personnel Placement Analyst. Advancing rapidly, Dennis was recently promoted to Section Chief, Employment If you, like Dennis Moffatt, want a career with a company that will recognize your skills and abilities, and have the qualifications we're looking for—let's talk! Opportunities for fast-moving careers exist now for liberal arts, physical science and business majors, as well as for electrical, mechanical and industrial engineers. Get the Western Electric Career Opportunities booklet from your Placement Officer. Or write: Western Electric, Room 6405, 222 Broadway, New York 38, N. Y. And be sure to arrange for an interview when the Bell System recruiting team visits your campus. and Placement, Systems Equipment Engineering. Western Electric MANUFACTURING AND SUPPLY UNIT OF THE BELL SYSTEM AN EQUAL OPPORTUNITY EMPLOYER Principal manufacturing locations in 13 cities - Operating centers in many of these same cities plus 36 others throughout the U.S. Engineering Research Center, Princeton, N.J. J. Teletype Corp, Skokie, Ill., Little Rock, Ark. Gen. Hau, 195 Broadway, New York University Daily Kansan Jazz 'Bash' to Follow KU Show "Kansas City Jazz, Incorporated," a newly-organized group of Kansas City businessmen, is planning a jazz "bash" to follow-up the Oread Jazz Festival, according to Phillip Jacka, Lawrence senior. The concept behind the "bash" which will be held April 26 in Kansas City's Municipal Auditorium, is to have an informal gathering of Kansas City Jazz alumni, many of whom have reached "big-name stature, Jacka said. The group hopes to capitalize on the interest created in the area by the Oread Jazz Festival. ECONOMICS CAN BE CHUCKLES It is easy to understand why Mr. Dismal's discovery of economics is today almost forgotten, for the fact is that he himself only stayed with the subject for two or three days. After that he took up embonpoint, which means fatness. It is said that at his apogee, Mr. Dismal reached 1200 pounds. This later became known as Guy Fawkes Day. Many of you have been avoiding economics because it is so widely known as "the dismal science." Oh, good friends, stop cheating yourselves of many a laugh and cheer, because economies is a positive riot! True, it is called the dismal science, but that is only because it was invented in 1681 by Walter C. Dismal. It was not until 1776 when Adam Smith published his Wealth of Nations (or Ozymandias, as it is usually known as) that the world came to realize what a rosy, twinkly, fun subject economics is. As Mr. Smith showed in his jocular little treatise, there is nothing complicated about economies. When there is a great demand for a product, a great supply is placed on the market. When there is a small demand, there is a small supply. Take, for example, castanets. You walk into any average American town today and I'll wager you won't see more than eighty or ninety castanet shops. That is because the demand is small. demand is small. For Marlboro Cigarettes, on the other hand, the demand is great. Thus, you will find Marlboros—with all their yummy rich tobacco flavor and pure white Selectrate filter and pliable soft pack and unpliable Flip-Top box—at any counter where cigarettes are sold in every one of our fifty great States and Duluth. To Adam Smith, I say, belongs the distinction of popularizing economics. Mr. Smith was followed by David Ricardo. In fact, everywhere he went he was followed by David Ricardo. Mr. Smith finally got so annoyed that he summoned a bobby, as British policemen are called, and had Mr. Ricardo arrested. This later became known as the Louisiana Purchase. Well sir, with the British having, you might say, a corner on economics, the French decided that they wanted some economics too. Being, however, a proud nation, they refused simply to borrow British economies, but insisted on inventing their own. At first they tried using the truffle hound as a medium of exchange. When this proved less than satisfactory, they switched to pomade. Discouraged by this second disappointment, they finally shrugged and said, "Oh, who cares about economics anyhow?" and returned to the guillotine and Maurice Chevalier. Upon his release from gaol, as a British jail is called, Mr. Ricardo reported to his parole officer, Thomas Robert Malthus. They soon became fast friends, and one night over a game of whist they invented the stock exchange, or chutney, as it is called in England. America, I am pleased to report, had much better success with economies. Our early merchants quickly broke down economies into its two major categories-coins and folding money—and today, as a result of their wisdom, we can all enjoy the automatic toll station. Well sir, I could go on and on about this fascinating subject, but I know you're all in a tearing hurry to rush out and sign up for Econ I. So I will leave you now with two kindly words of farewell; Gresham's Law. © 1964 Max Shulman We, the makers of Marlboro Cigarettes, are tobaccoists, not economists. But this much we know about supply and demand: you demand full flavor in a filter cigarette; we supply it-Marlboro!