Shopping center boosts women's lib
COLUMBUS (UPI)—The Ladies Liberation Movement has come to shopping centers.
Clarence Oliver, promotional director at one of the city's largest shopping centers, says the shopping center should be more than a selling mart. With cooperation of merchants at the center's 53 stores, he has devised Ladies Day, aptly dubbed the
Ladies Liberation Movement.
Merchants combine prizes, gifts, free movies and demonstrations to attract more than 1,000 ladies to the huge shopping complex for the day.
"I'm really excited about this ladies' "promotion," Oiver said. "We just started them this year and with the success we've had, we plan to continue them on a monthly basis."
Early arrivers are greeted with free flowers, usually a carnation, official state flower. Oliver said the first place ladies seek is to the huge theater where a current popular movie is shown, free of charge.
she has seen her husband and children off in the morning, but yet can be at home to prepare the evening meal.
"Eyelashes improve a woman's appearance, are easy to apply, and make the woman look as though she's had an extra ten hours to sleep," said Rita Freeman, an eyelash designer for Wunderlash of Hollywood. Calif
Fake eyelashes add glamour to appearance
"We look for a light comedy of morale booster type movie." Oliver said. "Not one which exploits a person's troubles. The
COLUMBUS (UPI) - Instant glamour can be achieved when women wear eyelashes, according to an eyelash designer.
Miss Freeman, who travels to department stores and specialty shops around the country helping women with their cosmetology problems, said eyelashes should be part of the womans' daily makeup kit.
All activities are planned for a period of several hours which allows the housewife to attend after
Eyelashes first appeared among show people but they gave the woman the "stage look."
"Women didn't want to look like the chorus girl with the lashes that looked extremely artificial, so the lashes were developed into the soft natural look of today," Miss Freeman said.
"We wouldn't be caught wearing lipstick one day and not the next."
July 17 KANSAN 3
1970
woman has enough troubles of her own."
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Oliver believes the woman of the house should have something "to look forward to rather than the drudgieries of housework."
Pluto was discovered in 1930 by C. W. Tombaugh.
He said some merchants stage a special sale, or have special sale tags on eye-catching items for that day only, while others give out gift certificates.
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