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Monday, April 3, 1989 / University Daily Kansan
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Tennessee women beat Auburn for NCAA title
The Associated Press
TACOMA, Wash. — Olympic veteran Bridgette Gordon scored 16 of her 27 points in the first half, and Tennessee shut down Auburn star Vickie Inck in the second half as the Lady Volunteers won their championship in three women's championship in three years with a 76-60 victory yesterday.
Tennessee rallied from an early five-point deficit, defeating its Southeastern Conference rival for the second time in three meetings this season, and they sent the Lady Tigers home as the second-place finisher for the second year in a row.
Gordon, a member of the U.S. Olympic team that won the gold medal at the South Olympics, also earned NCAA title. The Lady Volunteers
finished 35-2, their best record.
Auburn, which lost to Louisiana Tech 36-54 in last year's championship game, stayed with Tennessee for three-fourths of the game. The Huskies beat Lady Volunteers intense one-on-one defense in the final 10 minutes.
Gordon did most of her scoring on baseline jump shots over Auburn's zone defense and got help from two youngsters — freshman point guard Dena Head and sophomore reserve Diaea Charles.
Head scored 15 of her 19 points in the second half and Charles added 13 points, including five in a 13-2 win for Tennessee in the Tennessee control of the game.
Orr, a three-time All-American,
scored 10 points in the first half,
but Tennessee's 6-foot-4 Sheila
Frost blocked two of her shots in the first eight seconds of the second half, and that seemed to frustrate the senior. She finished with 16 points.
Linda Godby scored 13 points and Carolyn Jones scored 12 for Auburn, which finished 32.2, with both losses to Tennessee.
Tennessee scored six points in the final 39 seconds of the first half, taking a 35-27 lead, and kept Auburn at bay in the early stages of the second half, breaking the game open with its 13-2 run.
Orr's second basket of the second half left Auburn trailing 50-47 with 9:47 left, but the Lady Tigers were never that close again.
Gordon made three straight baseline jump shots, stretching the lead to 56-47 with 6:58 left.
Kansas beef producers fight bad publicity, falling market
$6 million given to ad campaign
by Max Evans Kansan staff writer
You've seen the ads. Lauren Bacall languidly orders the unseen cook to make her a cheeseburger. James Garner, before his heart attack, lauds the merits of beef consumption. And recently, a billboard with George Brett's picture asks you to "beef up your lineup."
They are all part of campaigns promoting beef sales and Kansas meat producers are helping pay for them.
about half of what Kansas took in with a $1-a-head checkoff on cattle recently enacted by Congress.
Joe Linet, spokesman for the Kansas Beef Council in Topeka, said Kansas, which ranked number one in the world in total cattle slaughtered, sent $6 million to the newly established Beef Board last year. That was
The Beef Board and checkoff came about when, faced with adverse publicity and a declining market, beef producers attached a referendum to the 1985 Farm Bill which established that $1 be collected on each head of cattle sold nationwide. The money was to finance campaigns at the local and national level targeted at changing the publie's attitudes about beef.
Since October 1986, the checkoff and campaign have been successful. Lint used. Beef sales have remained steady, and with less beef being produced, the price of beef coming from producers is at an all-time high.
Warren Weibert, president of the Kansas Livestock Association, said dated information on beef's fat and cholesterol content in cattlemen took legislative action
"The beef industry had to defend itself," Weibert said. "People
weren't hearing the producers' side of the story."
But the Kansas Beef Council has made certain that the producers' side of the story no longer goes untold.
Willard Scott, a weatherman on NBC's "Today Show," will be featured in a series of radio and television ads, "Cheeseburger Days," in April. He will also join closely with the American Heart Association promoting lean beef.
However, local beef sales have fluctuated only slightly in the past few years. Rex Lober, spokesman for Falley's Meat Processing in Topeka, which supplies many Lawrence grocers, said demand for beef had only decreased about 2 percent, and sales had recently improved.
Bob Richeson, manager of food services at Kansas Union, said beef sales had never suffered at cafeterias on campus.
"You tend to deal with people who eat a lot of burgers," Richeson said.
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