UNIVERSITY DAILY KANSAN
Mondav. March 27,1995
5A
Personal slant nabs freshmen
Calls, campus visits keys to MU's success
By Virginia Margheim Kansan staff writer
Administrators at the University of Missouri-Columbia have been trying to find the secret to successful recruitment — and they think they may have found it.
The number of applications at Missouri has exploded this year. So far, applications for Fall 1995 are up 15 percent from Fall 1994 — and the application deadline for new freshmen isn't until May 1.
So do MU administrators know something that administrates at the University of Kansas don't? Not necessarily.
Georgeanne Porter, director of undergraduate admissions at MU, said that a large part of the rising application rate could be attributed to MU's personal attention to prospective students.
At MU, students and alumni call prospective students, and parents of MU students call the parents of
prospective students' parents, Porter said.
Prospective students are encouraged to visit MU's campus. In fact, Porter said that campus visits were the single most important recruiting tool at MU.
"It allows students to see first hand what the campus is like," she said.
But a personalized approach to recruiting is a familiar concept at KU also, said Debra Boulware, director of admissions. The best recruitment is that done by current students.
"When they hear it from a student, they know they're getting first-hand information," she said.
This year, KU students volunteered to call prospective students during a two-week telethon, Boulware said. Students also give campus tours to prospective students.
Even though new students seem to be flocking to apply to MU in droves, MU's enrollment, like KU's, has been decreasing. Total enrollment at MU was 23,346 in Fall 1992;
in Fall 1994 it was down to 22,136.
Part of the explanation for dropping enrollment is the fact that graduating classes at MU have been disproportionately large, Porter said.
But the number of freshmen enrolled at MU has risen from 2,951 in Fall 1992 to 3,635 in Fall 1994. Porter estimated that the number for Fall 1995 would be between 3,800 and 4,000.
KU's situation is similar. Fall enrollment dropped from 26,465 in 1992 to 25,336 in 1994. And while enrollment this spring is down 839 from Spring 1994, applications are on the rise. Boulware said that more than 8,300 applications had been received so far, more than were received last year.
Boulware said that part of the surge in applications at MU might be due to the increase in high school graduates in Missouri. In contrast, the number of students graduating from Kansas high schools has been dropping in the past few years.
Nalbandian: City needs sewers
JOHN NALBANDIAN
The following will be John Nalbandian's top three priorities if he is elected to the city commission:
Maintaining the Ivability of Lawrence as it grows by planning development and anticipating consequences of growth
Promoting more cooperation between city, county and school district officials
Provide leadership on projects facing the commission
Continued from Page 1.
KANSAN
if we want to finance the expansion."
The high price tag of the sewer-system changes and the complexity of the issue makes it an unpopular topic for debate, Nalbandian said. But he predicts it will be all people will be talking about in the future.
"If we go ahead and do it, it will foster the continued growth of the city," he said. "If we refuse to invest that money, than it will have serious implications on future growth. You have got to have sewage capacity to grow."
Nalbandian said his experience and leadership would help him deal with such problems if he was reelected. Nalbandian finished first in the Feb. 28 primary election.
"He brought leadership to a number of issues like the capital improvements budget and a parks and recreation plan," said Dan Watkins, Nalbandian's campaign manager.
City commissioner Bob Schulte — who is not seeking re-election — said he supported Nalbandian because of the role he had played on the commission.
"The most important characteristic he brings to the commission is his understanding of the big picture," Schulte said. "He has a big-picture view of the community and works toward that rather than getting bogged down on issues of relatively little importance."
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