UNIVERSITY DAILY KANSAN Wednesday, March 8, 1995 7A Faculty recruit prospective students By Matthew Friedrichs Kansan staff writer As a junior in high school, Josh Durner was almost certain he would attend Purdue or Duke. But after talking with Carl Locke, dean of the school of engineering, and Tom Mulinazzi, professor of civil engineering, Durner, Burton freshman, chose the University of Kansas. Administrators say that's exactly what KU needs: more faculty-prospective student contact. Kathleen McCluskey-Fawcett, associate vice chancellor for academic affairs, recently contacted about 100 faculty members and asked them to call high school students around the state, including Lawrence High School students or to participate in recruiting programs at the Regents Center in Overland Park. The students contacted had ACT scores of 25 or higher. "I liked the campus, but mainly I was really impressed with what Dean Locke showed me and with him personally," said Durner, an aerospace engineering major. "Dean Locke convinced me that in my major, Kansas was one of the best." Many faculty members are beginning to realize the importance of building on recruiting success stories like Durner's. "The academic side is much more interested in working with recruitment than they have been in the past," McCluskey-Fawcett said. Mari Ruel, director of the University Scholarship Center, said professors liked the idea of teaching students they had helped recruit. "We are starting to see more faculty get involved," she said. In fact, faculty may be the most important people in the recruiting process, Ruel said. "The bottom line is that the student-faculty relationship is at the heart of the academic experience," she said. The School of Engineering was one of five schools to invite prospective students to the Regents Center this spring to meet faculty and students from the Lawrence campus. Approximately 30 students and their families attended. Mulinazzi said the school also sent engineering students to high schools to talk about engineering and that he had visited many of area junior colleges. The work has paid off. In the past two years, the number of transfer students has increased from 53 to 135. The departments of psychology and biology and the schools of business and journalism also have conducted recruiting sessions at the Regents Center. Charles Himmelberg, chairman of mathematics. "I personally like to talk to students here and student prospects." Sometimes, faculty impress prospective students without meeting them in person. For Mulinazzi, faculty contact with prospective students, however it happens, will remain important. Joey Sprague, professor of sociology, said KU could seem big and impersonal, but prospective students were impressed that faculty were real people who would call. Laurie Welch, assistant to the director of admissions, said one student chose KU after seeing Dennis Dailley, professor of social welfare, on "The Oprah Winfrey Show." "I think it has a very positive effect," Mulinazzi said. "It adds a human element. A big school like KU can appear cold, but a phone call, I think, makes KU personal." Endowment Association bucks trend in field By Virginia Margheim Kansas staff writer Kansan staff writer The Kansas University Endowment Association bucked a national downward trend in endowments last year. Colleges and universities earned an average of 2.9 percent return on their endowments in 1994, according to an article in the Chronicle of Higher Education. But the return at KU was significantly higher, said Jeff Davis, senior vice president for finance and treasurer of the Endowment Association. Although the University calculates returns on a three- to five-year scale, Davis estimated that an average yearly return for KU's endowment would be 9.7 percent. Not only is the return rate high, but endowment funds are also increasing also. The endowment increased 4.3 percent to $332.9 million in 1994, said John Scarffe, director of communications for the Endowment Association. The total assets of the Endowment Association, which include the endowment funds and separate contributions, in 1994 were $389.3 Jeff Davis senior vice president for finance and treasurer of the KU Endowment Assoc. million Davis said that the stability of KU's endowment could be attributed to loyal alumni. "People love KU, and they demonstrate that through their charitable giving," Davis said. through alumni mailings and telephone campaigns each year, Scarfe said. Companies also may make major contributions, he said. The Endowment Association solicits contributions The endowment has been increasing steadily for years, Davis said. "It continues to reach higher and higher plateaus," he said. Funds given to the endowment are used according to the donor's wishes, Scarffe said. The endowment helps to finance scholarships, fellowships, construction, acquisition of books and other projects, Scarffe said. Davis said that money was invested in long-term funds when the Endowment Association received a donation. Part of the income from the investments is spent each year, he said. The association invests in a diversified portfolio of publicly traded stocks and bonds that will yield long-term assets, Davis said. 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