Friday, April 6, 1979
11
Lists of students bring business
By LESLIE GUILD
Staff Reporter
What's in a name? For some, the answer is money.
Buying, selling and trading lists of names is a big business for marketing companies.
Insurance companies and oil companies also have a piece of the action in the mailing list business.
marketing companies compile lists of names and sell the lists to insurance and oil companies and magazine publishers.
Harry Murray, vice president of the Marketing Development Corporation in St. Louis, said his corporation had been the first to accept a grant.
“It’s the best way to get the most accurate information and the most up-to-date and complete lists,” Murray said. “We have use admissions records, but we can no longer get them. So we rely on the directories.”
MOBIL OIL Company and Old American Insurance Company buy lists from marketing companies for direct distribution.
"We've been buying our lists for a number of years."
Gordon Cathryn, a Mobil Oil oil spokesman in Kansas City, Mo., said: "It's the best way for us to get an accrual list of new customers."
Alain Fleetner, a spokesman for Travelers Insurance Company, said Travelers had a number of ways to get tickets.
"We buy some names from marketing companies, but we also trade names with other businesses, such as book and record clubs," Fletcher said. "And some listes of fraternal organizations are made available by students sending them."
Old American Insurance Company also buys lists of student names.
"WE USEALLY always buy lists from companies that do nothing but establish those lists," said Martin Burea, an agent for Old American. "But sometimes we can get the names directly from the school."
However, Gil Dyck, dean of admissions and records, said the University of Kansas did not sell names.
"We make it a policy that no lists are provided." Dyck said. "It's a matter of student privacy."
He said most companies usually got KU student names from the student directory.
"As a matter of fact, I listed both my children's names in the directory in two ways," Dyck said. "And the mail they get reflects that the addresses were taken from the directory."
Murray said his company had purchased a KU student directory this year.
"We usually get the directories available through the mail at a minimal cost," he said.
Betty Brook, manager of the Kansas Union Bookstore, where directories are sold, said she did not send copies for mail-order requests. However, William Getz, manager of the bookstore, also which sells the directories, said so. ■ 4-41
MURRAY SAID that in turn, his company made about two cents profit a name each time the name was sold
"I think the directories can also be used for recruiting purposes, such as for jobs," he said. "So why should I understand that?"
Getz said, however, that he was considering changing his policy.
Senior class to donate fireplace
The 1979 senior class gift is a fireplace for
the Satellite Union, next to Weddenman,
senior class.
He said the decision was made last week by senior class officers and members of five
Wiedeman said there would be an official presentation of the gift at 3:30 p.m. Tuesday. The gifts will be delivered on Saturday.
Many gifts that senior classes have given to the University in the past have been geared toward the Kansas Union or the North Carolina State University, however, have focused on student health.
The classes of 1969, 1970 and 1971 contributed funds for equipment for Watkins Hospital and the 1972 senior class conference at the University of Kansas Medical Center.
The four members of the graduating class of 1873 began the gifting tradition when
they gave an engraving. "The Temple of Karnak to the University. The class of Phi Beta Xi."
SINCE THEN, senior classes have given gifts to the Union including a clime clock, funds for a fireplace, a piano, a service unit, a trophy case and a stage for the ballroom.
Some classes concentrated on a particular room in the Union. The class of 1938 helped to complete the Pine Room, the class of 1938 furnished the English Room and the seniors furnished the Kunisara Room. The Governor's Room was finished by the class of 1967.
Seniors helped beautify the campus by donating crabapple trees in 1945. The class of 1946 provided steps leading to the Carpaniile and the class of 1956 gave the University the bronze statue of a Jayhawk that stands in front of Strong Hall.
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Recreation Release Upcoming Recreational Events
The Intramural Home Run Derby
The Intramural Handball Tournament Deadline has been extended to Friday. April 6th at 5:00 p.m.
will take place on Saturday, April 7th at 11:00 a.m. in Quigley.
Participants may enter this event until the start of this tournament
The Dam Run Co— sponsored by Recreation Services will take
place on Saturday, April 7th at 10:00 a.m. This event is open to all runners.
There is an entry fee for the event.
Recreational Water Polo takes place every Sunday from
6-7:30 p.m. in Robinson Pool. Additional information and entry forms may be
obtained in room 208 Robinson Center, Recreation Services.
208 Robinson University of Kansas Lawrence, Kansas 66045 (913)864-3546
Recite Line 684-3456
AURH Student Positions
Information: List of intern responsibilities and applications at resident hall desks, Office of Residential Programs. AURH office
Requirements: Must be returning resident, enrolled in no more than 4 summer school hours
Term: May 30 through July 28
AURH Committee Chairpersons
Compensation: Room and board at JRP and a stipend of $960
AURH Summer Intern Program'79
Information: List of committee descriptions and chairperson responsibilities available at the AURH office.
Term: Fall 1979 and Spring 1980 semesters
Personal letter of application
Compensation: Single room at double room cost
Requirements: Must be returning resident
Return all applications no later than April 6th at the AURH office at 210 McColum
AURH is an equal opportunity, affirmative action employer
The fountain court at Murphy Hall was constructed with the help of the classes of
Without the aid of the class of 1928, the Kansas Permanent Statue, cost of Frasert Hall, was erected.
PRACTICAL STUDENTS gave the campus map display board to the university library.
The classes of 1947,1952, 1954 and 1955 landscapeed various areas on campus.
board and bench in front of Watson Library in 1931.
The HOPE award, given each year by the senior class to a University instructor who exemplifies progressive education, was begun by the class of 1959. The class deposited $2,000 with the Endowment Association to fund the $100 award.
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More than 400 submit schol hall applications
The office of residential programs has received more than 400 applications from students who want to live in scholarship housing. Of the students, ORP-1 assistant director, said volunteered.
The deadline for applications was February 15.
He said there were 100 to 120 vacancies for next year.
"The quality of the candidates is amazingly high," he said.
Although the grade point average requirement for living in a scholarship ball is 2.5, he said, so many applicants meet the GPA requirement that students selected often have a 3.0 average or better.
Edwards said financial need and the application submitted by the student also were important factors in the selection
The office abides by affirmative action
laws, which try to ensure equal opportunities for women and minorities when choosing scholarship hall residents.
But he said few minority students lived in the halls.
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The name 'scholarship ball' frightens away both whites and blacks because of the academic requirement," he said.
He said there would be a "specific recruiting effort" of minority students next year.
However, Edwards said he had been talking with Vernell Spearman, assistant director of the office of minority affairs, and Mr. Spearman, a majority students about schoolkids him.
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Stories about scholarship balls have been sent to high school newspapers and mailers have been sent to high school counselors, he said.
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