12A NEWS THE UNIVERSITY DAILY KANSAN WEDNESDAY, APRIL 9, 2008 MEDIA Readers, editors disagree on standards for online ethics ASSOCIATED PRESS NEW YORK - Newspaper readers agree with editors on the basics of what makes good journalism, but they are more apt to want looser rules for online conversations, a new study on news credibility has found. Newspapers highly discourage anonymous remarks, for instance, and editors are more likely than readers to want that principle applied to reader comments online, according to the Online Journalism Credibility Study released Tuesday by the Associated Press Managing Editors group and the Donald W. Reynolds Journalism Institute at the University of Missouri. Some 70 percent of editors surveyed said requiring commenters to disclose their identities would support good journalism, while only 45 percent of the public did. Similarly, 58 percent of editors said letting journalists join online conversations and give personal views would harm journalism, but only 36 percent of the public agreed. Expressions of personal views seem to help boost readers' interest and trust in Web sites, said John 'Bart' Bartosek, editor of The Palm Beach Post in West Palm Beach, Fla., and chairman of the credibility committee for the AP managing editors group. "That's contrary to most of the traditions we've all grown up with, to keep our opinions, viewpoints and personal lives out of our story," Bartosek said. "There's some indication that readers are looking for something more online. Whether it's information about our expertise, our knowledge, our background, I'm not really sure." The study was designed to help gauge the priorities and practices newspapers should be establishing as they increasingly blend their print and Web operations. It produced few answers on how editors can meet reader expectations online without compromising credibility. The study's sponsors said the results should lead to further research and newsroom discussions. 10C OFF EVERY GALLON OF GAS! Discounted Gas!! Discounted Washes!! It's completely Free!! www.waterway.com/theperk To Get Your Card Today! ASSOCIATED PRESS Interested in a Management Career or Internship? Visit the KU Career Connections Website for Information Tom Vizzini pours a glass of wine at his Vizzini Farms Winery in Calera, Ala., Tuesday. Vizzini hopes the new Alabama Wine Trail will help promote his business, but some churches oppose using alcohol as a tourism draw. Churches oppose wine tour ASSOCIATED PRESS CALERA, Ala. — Alabama has all sorts of tourist trails — there's one for civil rights, another for birds and yet another for old churches. The newest one was introduced Tuesday to promote the state's wineries, but Baptists aren't joining in the toast. A trade association and a tourism group came up with the Alabama Wine Trail to lure visitors to the state's eight wineries, which produce everything from fruity muscadine and peach wines to more traditional varieties such as merlot and chardonnay. NATION against church opposition in a more rural area. Tom Vizzini hopes the trail will increase traffic at his Vizzini Farms Winery, which produces as many as 3,000 cases a year. He located it on the outskirts of Birmingham after running up "We put our wines up against any of them from California," said Vizzini, whose grandfather was a vintner in Sicily. But some say the wine can stay on the West Coast. A Baptist leader in neighboring Chilton County said his group opposed plans for a winery there and doesn't like the idea of luring tourists to his home turf or anywhere else in Alabama to imbibe. It's not just wine that draws "We are on record as being opposed to any kind of alcohol-related industry," said the Rev. Robert Griffin, moderator of the Chilton Baptist Association and pastor of Highland Baptist Church in Clanton. "I would support visiting old, historic churches, but as far as visiting wineries." scorn in conservative Alabama, where more than a third of the state's counties remain dry 75 years after Prohibition and Southern Baptist churches claim about a quarter of the state's population. The Alabama Mountain Lakes Tourist Association hopes its new wine promotion brings visitors to north Alabama, and it's staying out of the moral debate over alcohol. "We look at this purely from the tourist perspective," said Dana Lee Jennings, CEO of the association. "It's about introducing a new tourism venue. Folks have enjoyed going through other states and visiting their wineries and shops with homemade cheeses and other things." Tourist brochures will list the eight participating wineries in Alabama, and visitors will get a "passport" for workers to stamp. 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