6B THE UNIVERSITY DAILY KANSAN
SPORTS
WEDNESDAY. FEBRUARY 15, 2006
CONTINUED FROM PAGE 1B
Sutton
Sutton's character should also warrant respect. His Final Four team in 2004 was made up of eight transfer students, one of which, John Lucas, who had gone through the Baylor mess the year before.
A legend like Sutton should go out on his own terms. His son, Sean, is waiting in the wings, but hopefully Eddie will get healthy and return for one last season next year. His young team will be mature by then, and could help him make a run at the Big 12 Championship.
Four of the five starters, including Lucas, came from major universities and sought a better opportunity at Oklahoma State under Sutton. The old coach gave them a home in Stillwater, and somehow molded a championship-caliber team that went 31-4 and won the Big 12 title.
Sutton was also at the heart of the ultimate show of class and sportsmanship that I will remember from my time at the University of Kansas, Senior Day at Allen Fieldhouse in 2003. As time was winding down on a Jayhawk victory over the Cowboys, Sutton walked over to the Kansas bench and shook hands with seniors Kirk Hinrich and Nick Collison, two of the most recent Kansas basketball legends.
He didn't have to do it; his team was being smoked and ended up losing by 18 points. But I'm sure nobody in attendance that day will forget the appreciation Sutton showed for two men who contributed to the success of the sport he loved.
I would like to see he and Kansas coach Bill Self provide another thriller like they did last season at Allen Fieldhouse, and it would be fun to give him the farewell tour he deserves.
♦ Wilson is a Windsor, Mo., senior in journalism.
TRACK & FIELD
'Hawks rest before Big 12 meet
BY EAVAN KAFARAKIS
ekafarakis@kansan.com
KANSAN SPORTSWRIVER
The Kansas track and field team should be rested with more than a week left until the Big 12 Indoor Championship.
After four weekends competing across the Midwest from Iowa to Arkansas, the team will have this weekend off.
"The past four weeks, the
team has been improving, and that's what we're looking for," coach Stanley Redwine said.
Leading the way for the Jayhawks has been the throwing tandem of senior Sheldon Battle and sophomore Egor Agafanov. Battle qualified for the NCAA Indoor Championships in both events.
"Hopefully I can stay consistent with my technique and can continue to compete well,"Battle said.
Agafonov, who started competing with the Jayhawks at the Husker Invitational two weeks ago, has added another punch to the field side of the team.
Both throwers were ranked on trackwire.com, a Web site that ranks college track athletes and teams. The site ranked Battle No. 2 in the nation in the shot put and No. 8 in the weight throw. Agafonov ranked No. 1 in the
weight throw.
Also catching a spot the "Dandy Dozen" list was Kansas middle-distance runner Benson Chesang at No. 10.
"My goals this year are to win indoor, get to nationals and win." Chesang said.
Chesang said it was his first time to be ranked in anything, and that it was a good feeling.
Redwine said that although he didn't follow the Web site, the rankings could motivate
the team.
"It's an honor to the athletes to be ranked," Redwine said. "It can be a good thing for them."
Other Big. 12 teams ranked on the Web site were No. 2 Texas, No. 6 Nebraska and No. 15 Texas A&M.
The Big 12 Championship will take place February 24 to 25 in Lincoln, Neb.
BUSINESS
Edited by Kathryn Anderson
Hip-hop artists resize Reebok shoe campaign
BY. MARK JEWELL THE ASSOCIATED PRESS
CANTON, Mass. — The images that sell Reebok sneakers these days are edgy.
One ad depicts the devil. Another has fingerprints on what appears to be a police booking form, as rapper 50 Cent advises buyers to "take advantage of today because tomorrow is not promised."
A controversial television ad last year had 50 Cent, a former drug dealer who has rapped about being shot nine times, counting aloud the bullets that were fired at him.
The rapper laughs and then looks into the camera as a voiceover asks, "Who do you plan to massacre next?" The ad was withdrawn in Great Britain.
Reebok's "I am what I am" campaign is a significant shift for the sneaker brand that first gained traction pitching subtly styled, lightweight
shoes to American women who embraced the aerobics phenomenon of the 1980s.
These days, however, there's more money in selling to teenage males—a reality not lost upon Adidas-Salomon AG, which completed a $3.8 billion buyout of Reebok International Ltd. Jan. 31 and plans to keep the Reebok brand name alive. Reebok's profits rose more than 20 percent in both 2003 and 2004, and were up 37 percent through the first nine months of last year.
Adidas must now decide whether to stick with a marketing campaign that has yielded short-term sales gains among younger consumers.
But the campaign is angering activists—although it has spurred no boycotts—and industry analysts say it also risks alienating customers who prize sneaker performance over fashion.
footwear, or any clothing, is not, and must not be a moneymaking tool referencing gun violence, drugs or gangs," said Liz Bishop-Goldsmith, president of Rosedale, N.Y.-based Mothers Against Guns.
Reebok, which has also featured rapper Jay-Z, has gone further than market leader Nike Inc. and other rivals in embracing hip-hop culture and youth-oriented entertainment alongside athletics.
"Promotion and marketing
Reebok's hip-hop foray began in 2002 with the street-inspired "RbK" line, and in November the company announced it would begin producing Reebok-branded TV programs for a new Comcast Corp. on-demand hip-hop channel.
Reebok's chief marketing officer, Dennis Baldwin, said market research conducted after a late 1990s sales downturn revealed Reebok needed to retrench in response to a changing youth market.
Leaf heads to Texas
Former Dallas quarterback Ryan Leaf watches from the sidelines at Texas Stadium in Irving, Texas. Leaf, the No. 2 pick in the 1998 NFL draft behind Peyton Manning of Indianapolis, is joining the West Texas A&M staff in Canyon, Texas as quarterbacks coach.
THE ASSOCIATED PRESS
IS YOUR HIGH SCHOOL LISTED BELOW?
57th Annual
Principal-Counselor-Student Conference
Wennesday, February 15, 2006
Kansas Union Ballroom
Student Conferences
10:45 a.m. - 12:00 p.m.
THE UNIVERSITY OF KANSAS
Your high school counselor needs you! Please stop by and visit with a representative from your high school any time between 10:45 a.m.-12:00 p.m. This is your opportunity to share your KU experiences and transitions from high school to KU with a representative from your high school.
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St. John's
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Ulysses
Valley Falls
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Wellsville
West Smith County
Out of State Schools
Lee's Summit
Notre Dame de Sion
Rockhurst
St. Teresa's Academy
Paid for by KU.
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LEGAL SERVICES FOR STUDENTS
312 Burge Union *864-5655* Jo Hardy, Director
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FREE Legal Advice
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JOBS
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How about a job where you can spend your time helping people with disabilities shape their own futures? Cottonwoods' Residential department has several positions available with evening and weekend hours, and are looking for caring individuals to provide assistance and support to persons with developmental disabilities in their homes. Responsibilities include relationship building, promoting choices, home maintenance, shopping and expo opportunities, and creating new opportunities. All positions require at least a High School diploma or GED and a driving record acceptable to our insurance carrier. Related experience or college coursework helpful. Please apply at Cottonwood Inc., 2801 W. 31st, or see our web site at www.cwcd.org for more information and on-line application. E.O.E.
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Training is provided. We also have opportunities for nursing & secretaries.
Look at our website and fill out an online application to see what we have to offer at www.campvega.com. A representative will be at KU Campus on Feb. 21, 2006 in the Kansas Union English Room from 11 to 5pm.