8
University Daily Kansan
Campus/Area
wednesday, July 23, 1986
Restaurateurs say Classic Coke is 'it'
By Brenda Flory
Staff writer
It's been more than a year since the Coca-Cola Co. shocked Americans by taking the original Coke formula off the shelves.
But now new Coke has been pushed aside by many local restaurant owners in favor of the older formula.
Ronald Lash, vending supervisor for the University of Kansas, said that he had sold new Coke because that was all that was offered at one time, so soon as the game came out, the new Coke was showed aside.
"The new Coke wasn't selling," Lash said. "We would put new Coke and Classic Coke side-by-side in a vending machine, and the new one just sat."
In Lawrence, new Coke — which the company just calls Coke now can be found in grocery stores, convenient stores, and vending
machines. But the product will not be found in any cola fountain in Lawrence.
Lawrence.
Several restaurant and fast-food managers agreed their reason for selling Classic Coke was that customers didn't like the new Coke.
"We sold both kinds for a while," said Mike Paluka, manager of Domino's Pizza, 14, 15, and 23rd St. When the company decided that they wanted Classic Coke.
Bob Schumm, owner of Buffalo Bob's Smokehouse, 719 Massachusetts St., and Mass Street Deli, 941 Massachusetts St., said he switched his stores from new Coke to Classic Coke because everybody else had gone to Classic Coke.
Coke. "Consumers seem to prefer it better," he said.
better Roy Fleming, spokesman for Coca-Cola in Atlanta, said blind taste tests had proven that con
sumers preferred the taste of new Coke over Pepsi.
"I think restaurants are serving Classic Coke because that's what the owners of the restaurant serve their customers," he said.
The Coca-Cola Co., prompted by public outrage, brought the old formula back July 11, 1985.
"The company didn't anticipate such a reaction when they decided to change their cola," Fleming said.
Fleming said Coke sales had been gradually declining for 20 years, and their competitor, Pepsi-Ca, was number one.
"The decision to reformulate the product took a lot of thinking and planning." Fleming said, "But the reaction to new Coke was not
After a year of having Classic Coke, the company's sales have
improved. Fleming said Classic Coke is now ahead of Pepsi.
But with the demise of the new Coke, the classic public may wonder what has happened to the new formula.
Mike O'Neal, manager of the Coca-Cola Bottling Co., 646 Connecticut St., said he sold 1,235 cases of new Coke in May. This is more than Sunkist, A&W Root Beer, and Mr. Pibb.
Coca-Cola created new Coke to compete with Pepsi, O'Neal said. New Coke has more sugar than Classic Coke. The company wasn't try have its two brands compete against each other, but against Pepsi.
He said that he thought many restaurants didn't carry both new Coke and Classic Coke because they didn't want to tie down the fountain lines with similar drinks.
JRP to get new transformer to meet federal requirement
By Evan Walter
**Staff Writer**
When summer school is over and the residence halls are emptied, the power transformer that supplies electricity to the Joseph R. Pearson-Residence Hall will be removed.
The current liquid-cooled transformer at JRP needs to be replaced with a dry transformer, which uses air instead of liquid for the transfer of the volume of government regulations. The replacement will occur next week.
The transformer has been working fine, said Don McConnell, assistant director of maintenance for student housing. When the transformer was put in JRP, no regulations against that type of transformer existed.
Government regulations came out about a year or two ago probing cooling systems like the one in the JRP transformer, he said.
"Before we have any problems.
we're going to take it out," McConnell said.
The University contracted with General Electric, the producer of the transformer, to replace it. GE has furnished firm firms to assist in the replacement.
they will remove the transformer next week after residents of the hall have left, because electricity in the building has to be shut off.
The operation begins next Tuesday and will last from three to four days. McConnell said.
A 7-foot by 4-foot section of the subbasement's concrete wall will be cut open, McConnell said.
The transformer is in the subbasement, a basement below another basement. The room, used mainly for storage, is called a boiler room, although it has never contained a boiler, he said.
"The power will be the same," McConnell said.
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