Monday, March 24, 1986
Nation/World
University Daily Kansan
9
Ban sought for tobacco-backed events
United Press International
DAYTONA BEACH, Fla. — The American Cancer Society called yesterday for a ban on cigarette companies sponsoring sports and cultural events aimed at young people.
"There is no question about the link between tobacco and cancer," said Charles A. LeMaintre, president of the society. "The evidence against tobacco has continued to mount for over 20 years."
LeMaistre cited studies that found up to 85 percent of teenagers who experiment with as few as three packs of cigarettes develop lifelong smoking habits.
"Ninety percent of today's smokers have tried to quit," said LeMaistre, speaking at the opening of a four-day seminar for science writers. "Saddest of all, less than one smoker in 10 ultimately succeeds in quitting for good."
Although cigarette companies have been banned from advertising on television or radio since 1971, they often circumvent the ban by sponsoring
televised events, said Irving Rimer, a spokesman for the cancer society.
"I think the public needs to understand the not so subtle ways the cigarette companies are moving their product onto the public airways. They are associating their product with tennis events, ski trips, rock concerts and other healthy, pleasing events. They're trying to convey that their product is healthy and pleasing and it's not. It's a lethal product," said Rimer.
The cancer society hopes to generate public pressure to force tobacco companies to stop promoting their products through such events, but Rimer said congressional action may be necessary.
LeMaistre also repeated the cancer society's call for extending the ban on cigarette and smokeless tobacco product advertising to include newspapers, magazines and billboards.
"In the past when we've talked about the elimination of cigarette advertising we've put it on a voluntary basis. We realize that hasn't taken
place so we believe action on the federal level may be necessary.' said Rimer.
As a first step, a resolution approved by the cancer society's board of directors calls for the elimination of all models and scenery in tobacco advertising and limiting illustrations to depictions of the cigarette packages.
"If the industry were not to do that it would be a logical step for the Congress to step in," said Rimer.
Avertising copy should be restricted to the tar and nicetone content of the product, one of the four rotating warning messages from the U.S. Surgeon General and the price of the product.
LeMaitre said the annual death toll from cigarettes, including cigarette-related fires and accidents, was more than all those killed in both world wars, the Korean War and the Vietnam war, and seven times those killed annually in car accidents.
"While cigarette smoking in this country has leveled off, people continue to smoke and die."
Latest poison scare wanes
United Press International
PHLADELPHIA — Consumer calls seeking information about three over-the-counter drugs laced with rat poison tapered off yesterday. The manufacturer concentrated on coordinating the return of thousands of capsules from stores across the United States.
Bill Grigg, a spokesman for the Food and Drug Administration, said a Teldrin capsule laced with rat poison was found Saturday, bringing the total number of tainted capsules to nine.
The six poisoned Contac, two Teldrin and one Dietac capsules all came from the shelves of stores in Orlando, Fla., and Houston.
Contac, Teldrin and Dietac were voluntarily recalled Friday by
SmithKline Beckman Corp., the manufacturer, after tests by the FDA revealed traces of warfarin, the active ingredient of rat poison, in several capsules.
The discovery came two days after the company and news organizations in several cities began receiving phone calls from a man calling himself Gary. He threatened to poison the drugs with rat poison and cyanide. He did not ask for money but demanded the removal of all capsules as a safety precaution.
Alan Wachter, a spokesman for SmithKline, said that the company had 3,300 calls from consumers since establishing a toll-free information line Friday but that only 46 calls had been received by the company yesterday morning. Many calls were
from people requesting refunds rather than information, he said.
"The product is off the shelves." Wachter said. "Consumers have heard all about this situation, and it's just normally quieting down."
The tainting of the capsules has been labeled an act of terrorism by Frank Young, commissioner of the FDA.
SmithKline said the quantity of warfarin, an anti-coagulant, found in the capsules would not harm humans. No contaminated capsules have been found in the hands of consumers.
The FBI, which is investigating the incident, said the case had highest priority, but declined to comment further.
Tylenol jar may contain glass pieces
United Press International
TEXAS CITY, Texas — A 4-month-old girl was treated at a Galveston hospital for small mouth cuts that her mother said were caused by glass fragments found in a bottle of liquid children's Tylenol, authorities reported yesterday.
Tiffany Esclavon, the girl, was released Saturday night after treatment at John Sealy Hospital, Linda Westerlidge, a hospital spokesman, said
A physician found some small cuts in the baby's mouth but no glass, she said.
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