Tuesday, Feb. 18, 1986
University Daily Kansan
7
Campus/Area
Ottawa radio station plans local expansion
By Barbara Shear
Staff writer
Radio station KHUM Ottawa-
Lawrence is planning to build a
$500,000 broadcast tower and studio
near Topeka to better serve the
Lawrence and Topeka communities
Scott Davis, vice president and general manager, said yesterday the process for approving the new tower would be completed in a few weeks. Construction of the tower would begin in the spring and continue through the summer.
The radio station now is licensed to Ottawa and broadcasts to Ottawa and Lawrence. The new tower, which will be located in Overbrook, is between Lawrence, Ottawa and Topeka, and would increase the listening area.
"The tower can expand the coverage area," he said. "It will also increase the strength of the station in Lawrence."
Along with the FM station, KHUM also has an AM station that broadcasts only to Ottawa, but Davis said they would only expand the FM station.
Davis said Marcom of Kansas Ltd., the company that owns the station, decided to expand when they changed the format of the previous station, KKK-KF-M, a hard rock station, to its
new format — light hits of the 1960s,
70s and 80s.
He said they changed the format of the radio station because they wanted to appeal to the 30-year-old and 40-year-old audience.
When the station changed format, they also wanted to reach other communities that did not have access to this type of format.
"We thought there was a need for a pleasant adult station in Lawrence," Davis said. "We have had a lot of positive feedback from students. They think its great to study with."
"We wanted to make the station in to a large facility to reach as many people as possible." Davis said. "We don't know of any station with this type of around. We think people need this kind of station."
Hank Booth, general manager of KLZR and KLWN, said expansion of radio stations was very common.
He also said that lately more stations were expanding because of a new rule passed at least a year ago by the Federal Communications Commission. The rule states that there will be new classifications for stations, and existing radio stations can no longer expand after 1987. At that time, all existing radio stations will be frozen at their tower height and location.
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