University Daily Kansan / Thursday. April 23, 1987
Airlines extend discount air fares
By PEGGY O'BRIEN
Staff writer
Discount air fares, which travelers have been taking advantage of since January, will continue through the summer as major airlines extend supersaver offers.
Continental and Eastern airlines, units of Texas Air Corporation, started a heavily discounted "Maxsaver" program in January. They will continue to offer reduced air fares but at a slightly higher rate, according to sales officials.
Jim Gentry, district sales manager for Continental and Eastern Sales Inc. in Kansas City, Mo., said that starting Monday travelers could book reservations with new summer
"Maxsaver" rates
Other major airlines are expected to follow suit. An account manager with Northwest Airlines in Kansas City, Mo., said Northwest would match "Maxsaver" prices, although the company hadn't made the offer yet. The account manager said he thought Northwest's bargain fares would begin May 4.
Gentry said Continental and Eastern's rates were more steeply discounted this summer than in the past, at about a 70 percent to 80 percent discount from full coach fares. He said, however, that the summer fares were $30 to $40 more each way than the prices that were offered this spring.
Gentry said low fares definitely would encourage people who might have taken a car, bus or train under normal circumstances, to travel by plane.
Dorothy Pogge, a travel agent with Sunflower Travel, 704 Massachusetts St., said travelers who had reservations but had not already purchased tickets were calling to change reservations. They may do so if their plans fall within "Mxaasver" rules.
To qualify for "Maxsaver" rates, travelers must buy tickets within 24 hours of making reservations, which must be made at least seven days in advance, up from the two-day advanced purchase offered this spring.
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38 HIS SON JULIAN
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