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Wednesday, February 11, 1987 / University Daily Kansan
Natural Fiber Clothing 820 Mass. 841-0100
New cola can cause caffeine kick
By JERRI NIEBAUM
Staff writer
While other colas brag about being diet and caffeine-free, Jolt Cola proudly has "all the sugar and twice the caffeine."
Jolt contains no NutraSweet, saccharin or high fructose corn syrup. Sugar is listed as its second ingredient.
"Sugar is a much more premium sweetening agent," said Jim Beauchamp, vice president of Jolt Company in Rochester, New York.
Beauchamp said that a 12-ounce can of Jolt contained 71.2 milligrams of caffeine, just under the Food and Drug Administration's legal limit of 72 milligrams for a 12-ounce cola drink.
The cola is designed to appeal to consumers who want more caffeine than most soft drinks contain, but
don't want as much as is in coffee.
Julia Hewley, F.D.A. consumer affairs officer in Kansas City, Mo. said the F.D.A. was aware of Jolt and that the cola tested under the legal limit of 6 milligrams of caffeine an ounce.
By comparison, a 12-ounce can of Coke contains 46 milligrams of caffeine, said Ron Coleman, manager of the sports department headquarters in Atlanta, Georgia.
Doris Saltkill, Wichita senior, is an evening cashier at the store. She said Jolt drinkers came in regularly to get a quick energy boost.
The Convenient Food Mart, Nineth and Indiana streets, has been selling Jolt since it opened in late November.
"I have a test," they would explain as they gave her their money, she said.
Saltkill said the convenience store sold about three-fourths of a case of Jolt a day.
Debbie Krische, cashier at Kroger Super Store, 23rd Street and Naismith Drive, said most Jolt customers were KU students who wanted to try the new drink. She said the store sold about 3 cases of Jolt a week.
She said up to 300 milligrams of caffeine a day would not be too much for most people.
Ann Kohl, registered dietitian at Watkins Memorial Hospital, said caffeine stimulated the central nervous system, increasing alertness and improving motor skills.
Kohl said that cup of instant coffee had about 60 milligrams and a cup of percolated coffee had about 115 milligrams of caffeine. Thus a 12-ounce Jolt still has less than two-thirds the caffeine of a cup of percolated coffee.
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