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Wednesday, July 13, 1988 / University Daily Kansan
Cancer victim receives funds from community
By Lisa Sheikh
Kansan staff writer
With just three weeks before her bone marrow transplant surgery, Kathy Brinkman focuses not on the fear to which she has grown so accustomed. Fear for her is a reality.
"Friends, family, support and a lot of prayers, that's what keeps me going," she said.
Instead, this former University of Kansas employee and Lawrence mother of two, concentrates on the support and prayers she's received from friends and strangers in her hometown, St. Mary's.
Brinkman was diagnosed in January 1987 with inflammatory breast cancer. She underwent 12 months of chemotherapy followed by $5\frac{1}{2}$ weeks of cobalt treatment until the disease is an autologous bone marrow transplant.
Autologous, she said, means that doctors will be taking her own bone marrow for transplantation, as opposed to allogenic, in which the bone marrow is taken from someone else.
Because autologous transplants for breast cancer still are considered experimental by Blue Cross-Blue Shield in Kansas, Brinkman said, her next operation will not be covered by her insurance.
For that reason, a committee has been formed in Lawrence to raise money for Brinkman's surgery and other expenses. Since it began its fund-raising effort three weeks ago, the committee has raised nearly $14,000. The goal, she said, is to reach at least $30,000.
F
— Kathy Brinkman Cancer victim
friends, family, support and a lot of prayers, that's what keeps me going.'
Kevin Kaye, committee spokesman, said that the effort to raise money so far included a garage sale last Saturday, which raised $1,200 and a benefit hair-cutting last Sunday, where local hardressers volunteered four hours of their time and raised $1,178. In addition, donations have been taken through money jars on display at local businesses.
Kaye said that the effort would continue full force this weekend with another garage sale beginning at 7 a.m. Saturday at 2219 Marvonne Road and a pig roast from 4 p.m. to 8 p.m. Sunday at Corpus Christi Catholic Church, 1100 Kasold Drive.
Before her illness, Brinkman worked as a word processor at the KU Center for Research. Some of the 10 committee members now working on her behalf are former co-workers. Others include friends, neighbors and fellow parishioners.
Brinkman said that she had been overwhelmed by the response of the community to her financial need so far. But even more than that, she is grateful for the moral and spiritual support.
"I feel pretty lucky," she said.
"I've had the support and the prayers, and that's a lot. The money is one thing, but if you don't have that, you don't have anything."
Because the KU budget doesn't meet all the costs of departmental needs, the Kansas University Endowment Association's fund-raisers have to contact alumni for financial support.
Kansan staff writer
The time-consuming job of figuring whom to call, when and for what amount, is done by the Endowment Association's prospect research department, which has organized the information.
Dale Seufferling, director of major gifts at the Endowment Association, said prospect research was the systematic gathering of information on potential donors and the search for new donors. The Endowment Association has had a prospect research department, staffed with two researchers, for nearly three years.
Sefferingl said that prospect research was used by most educational institutions, hospitals, symphonies and philanthropic societies.
It captures and centralizes files about potential donors, improving the Endowment Association's data management and accuracy.
"Prospect research is relatively new as a field." Soeuring said, "But it's something that's always the focus of fundraising, only not as organized."
Seuflering said most prospect researchers were more specialized than tund-raisers. The researchers typically have a background in journalism, library information studies or law. Kay Pittman, KU prospect researchers coordinator, has a para-
By Linda Gaumnitz
Research tool is a gem for KUEA
The researchers also have used court records, Pittman said. If necessary, researchers consult land ownership records and records of previous donations.
"We use standard references and information that is readily available to the public," Pittman said. "It's like a news story in that we stick with the facts that we have."
"We try to get a firm foundation for the fund-raisers," Pittman said. "We try to get information that shows what a prospect's interests are and what in that area would interest a donor in terms of benefitting the University."
Information is compiled on a prospect's professional success, salary and career goals. Researchers also study family history, personal interests and business relationships.
for approaching a prospect. In designing a strategy, volunteers must take into account such things as a donor's financial stability, the number of children in the family and educational experiences at KU.
"For instance," Pittman said, "if a prospect is interested in art, then a gift to the art museum would be in order."
Once the information is put into a file, Endowment Association volunteers and staff formulate a strategy
Cultivating a relationship with a prospect could take several years because prospects might not be able to make a donation right away, Seuflerling said. If a prospect has the potential to make a substantial contribution, then researchers must keep abreast of address and career changes.
The amount and form of a gift also depends on a prospect's philanthropic record and his ability to give. Seuflerling said. But once someone has made a donation, the Endowment Association tries to establish a donation pattern.
Despite the advantages of prospect research, the newly-formed American Prospect Research Association has been concerned with the ethics of delving into donors' private lives.
However, Jim Martin, director of educational fund raising, said that no one had expressed concern about their researchers' methods.
higher or lower than he could afford, it would telegraph a message to the donor that we haven't done any research. I think people are flattered that we take the time to research and contact them."
"We used to keep information on all our alumni on three-by-five cards. Now we have a way to manage more information. With prospect research, we know where to devote our time. The researchers have identified more prospects and given us the ability to see why they are better prospects," Seuferling said.
Right now, Pittman and Emily Sweet, a prospect research clerk, are focusing their efforts on subjects for the Campaign Kansas fund drive.
"Quite the contrary is true," Martin said. "We're just doing our homework. I think that if we approached a donor with a proposal that was either
The campaign, which was launched May 12, has been in the works for about 18 months. John Scarife, director of public relations at the Endowment Association, said that more than $76.4 million had been raised, which is more than half the $150 million target.
Pittman and Sweet have concentrated on those able to donate $50,000 to $100,000. Martin said that group was the core of about 2,500 files.
Although KU's prospect research department is young compared with those at other institutions, Seuferling said it already had increased KU's donor recruitment power.
Working on names given to them by colleagues and faculty, the researchers use specialized computer data searches and reference books, such as Who's Who and Standard and Poor's Business Journal, to find information on a prospective donor.
"Every year, we are setting records in the numbers of donors in terms the amount of money they are giving," Seuflering said. "Prospect research expands the top of the giving base."
That means that the Endowment Association is able to ask for larger donations from a wider range of people. Without prospect research, the Endowment Association couldn't realize its goals. Seefauling said.
Next week: Fantastic Planet
legal certificate in research.
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