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Wednesday, June 22, 1988 / University Daily Kansan
Kansas foods a big hit at New York City store
The Associated Press
NEW YORK — It's now, it's happening, its trend.
The cuisine of the Sunflower State, home of the Agricultural Hall of Fame, where cattle outnumber humans by more than two to one, has made a splash at Bloomingdale's, the unscale. New York-based emporium.
In a 39-day salute to "Land of Oz"
delicacies that ended Saturday,
Bloomies sold $150,000 worth of Kansan
gourmet specialties — the finest buffalo meat in the country, popping
corns that rival the best anywhere
and elegant cream cakes that melt in
the mouth.
There were also fresh catfish (raised on a farm) and gum-drops cookies that have appeared on the TV series "Family Ties."
"Not many people in the East know us as anything more than covered wagons," said Bob Storey, a lawyer from Topeka, Kan. who stopped by Boringdale's with his wife, Kerry, on a recent trip to Manhattan, N.Y.
Bloomingdale's reordered some Kansas goods as often as four times during the promotion at 15 of its stores. It will continue to sell the items and expects to ring up an additional $10,000 of Kansan goods
oy Dec. 31, said Bill Lane, merchandising manager for the store's gourmet food division.
Why did Bloomingdale's, which has already tipped its hat to Vermont, Louisiana and Oregon, pick Kansas for its fourth state promotion in as many years?
"When you think of maple syrup, you think of Vermont. When you think of Kansas, you really don't know," Lane said.
But the store found that Kansas has plenty of down-home food and an appealing mix of traditional farming values and pioneer spirit that appeals to its upscale urban customers.
The trend now is for nurturing,
comfort foods — a play on the food
you grew up with, a play on food you
understand by getting a dictionary.
Lane said.
By the end of the promotion, Lane estimated the store had sold 2,000 bottles of Louisisburg Cider Mill's sparkling apple and apple-cranberry juice, 1,800 bottles of Hayward's and Mom's barbecue sauces, 1,100 bottles of soynuts, 2,500 packages of Wallogalsky Milling pancake mix and 40 jars of pecan honey from the West Glen Honey Co.
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