CHAMPS!
University Daily Kansan/April 8, 1988
13B
Big tournament brings a payoff for conference
Bv Tom Stinson
Kansan sportswriter
By having five teams in the NCAA tournament, two in the Final Four, two in the championship game and, of course, the national champion, the Big Eight Conference enhanced its reputation and gained national exposure.
Better yet, its bank account rose by an estimated $3.691.700.
"It has been excellent for the conference," said Big Eight Commissioner Carl C. James. "We have eight programs that are competitive in Division I basketball. People recognize that the conference is moving forward. We've had strong power ratings the last few years and have placed five teams in the tournament this year and before.
"Having two teams in the Final Four is special. Not many conferences have had that. That's exposure we can't buy."
The estimated conference earnings are $1.7 million more than in 1986, when Kansas made the Final Four and the league had five teams in the tournament, said Susan Wachter, KU assistant athletic director.
This year, the Final Four teams earned more than $1 million each.
Kansas' and Oklahoma's earnings go to the Big Eight league office and pay its expenses. The remainder is divided among the eight athletic departments.
Wachter said that in 1986, Kansas received between $225,000 and $250,000 for the following fiscal year.
Kansas' added money goes into a "Big Eight share" account, said Athletic Director Bob Frederick. Most of the account's capital is from television contracts, football bowl games and the NCAA Tournament.
Teams competing in postseason play are supplemented for their tournament travel expenses with an insurance allowance from the league office.
Wachter said that the league office changed the expense formula in 1986 after Kansas' allowance did not cover its expenses.
"It was ammended to allow for a larger traveling party as you move further in the tournament," Wachter said.
"It does not pay for all expenses. It pays for so many people to travel and for so much per day for meals and lodging. But we won't realize it until September, so it's for next year's budget."
March Madness translates into bucks bonanza for KC
By Joel Zeff
Take away all the fanfare, fame and glory, and Kansas City is left with one item in its hand from the Final Four hoopla.
Kansan staff writer
Money
Money:
Estimates of the amount of money that has been poured into the Kansas City economy during the Final Four have ranged from $18.2 million to four times that amount.
Mary Novaria, a member of the Kansas City Economic Development Council, said the revenue from the Final Four tournament would continue to have an impact on the economy well into 1988.
"ins kind of event creates a real window on our city." Novaria said. "It will showcase our city to people whose worse would not have seen the city."
Novaria said the event would trigger revenue increases for the city's tourism industry, convention business and new businesses in the area.
The Kansas City area has spent some money in the preparation and cleanup of the festivities,but
Novaria said the gain had outweighed the cost.
"Most of the money for the preparations was paid for by private sponsors and not public money." Novaria said.
Novaria said that revenue had increased in the Westport and Plaza areas, Hall's Crown Center and for the hotel and retail industry.
Linda Odell, retail promotional manager for Hall's Crown Center, said that Easter in Kansas City usually was slow for the retail market but that sales this year were exceptionally high.
Odell said Crown Center usually was closed on Easter, but because of the Final Four the center remained open.
"We were open on Easter because of the unbelievable opportunity," Odell said. "Traffic in the center has tripped."
Odell said that retail stores and restaurants in the center were making profits considerably higher than last year but that no figures were yet available.
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