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Monday, March 21, 1988 / University Daily Kansan
SportsMonday
Football program is biggest challenge for athletic director
By Tom Stinson
Kansan sports writer
It is a lot of weight on one man's shoulders. It definitely weighs more than a ton of bricks. It rarely even escapes a conversation concerning the Kansas athletic department.
Kansas Athletic Director Bob Frederick wants and needs to sell Kansas football.
referencest wants no one left out and no tickets unsold to alumni, students, faculty and the community.
"I knew coming in from my experience at the University of Kansas that football was the biggest challenge for the athletic director," said Frederick, who was named to the position last June, "and it continues to be the biggest challenge.
Kansas athletic director Bob Frederick says he hopes he can help resurrect the Jayhawk football program.
With Kansas' record of 41-71 the last two seasons, the attendance of Memorial Stadium has dropped to an average of 29,617. There were only 18,500 spectators at the Jayhawks' final home game against Oklahoma State last fall. The stadium seats 51,500.
"We have to put people in the seats," Frederick said. "That gives our other sports a chance to be successful. We have to be successful at the gate."
Developing a marketing strategy that will regain lost enthusiasm in the football program is Frederick's most recent challenge.
He hopes to promote Glen Mason, the new football coach, and other appealing aspects of the program to the public. Frederick hopes to start the campaign at the end of the basketball season.
"I'm enthused about this challenge now with the new feeling about the future of the program," Frederick said. "The football coaching job requires someone with great enthusiasm and a high energy level, and Glen has that.
Glen has that:
"I feel like we need to do something everyday to try to make our football program successful. Some people might say we're putting too much emphasis on it but, in reality, you have to be economically successful in football to fund other sports."
With his record as Executive Director of the Williams Fund and
Assistant Athletic Director from 1981 to 1985, Frederick knows how to bring in the money. The fund eclipsed the $2 million mark in annual fundraising during his tenure.
ng dugling his education. Frederick also completed his doctorate in educational administration during that time.
But relating to people has always been Frederick's strong point, he said. Frederick's career as a basketball player, coach and administrator has placed him in numerous positions dealing with all kinds of people.
He said the only way to handle so many different constituents was to not exclude any interested groups.
Frederick hopes everyone involved will consider that it is their athletic program. He also wants to draw fans with no university affiliation from across the state and the country to support Kansas athletics.
"Except for men's basketball the last couple of years, we don't enjoy the broad-based support that Nebraska does," Frederick said. "We need to draw just the average person with no affiliation to the University of Kansas. We really need to work on this."
"I think it is good that we're training athletic administrators in college programs, but I still think it is important that an athletic director has a good feel for the coaching process. I think I understand the problems that our coaches face. I wouldn't trade that experience."
would trade that experience.
Frederick walked on to the KU basketball team in 1958. He played under coach Dick Harp until he earned a bachelor of science degree in education with a major in chemistry in 1962. He then served as a graduate assistant until 1964 when he earned a master of science in education.
1971.
After one season as golf coach and as an assistant basketball coach under Ted Owens, he moved to Brigham Young where he was an assistant coach until 1975. He was "
assistant coach at Stanford from 1975 to 1977.
Frederick then taught and coached at Rich Central High School in Olympia Fields, Ill., Russell (Kan.) High School and Coffeyville Community College before returning to Kansas in 1971.
Frederick returned to Lawrence again to coach at Lawrence High School until 1981.
He readily admits that his family's love for KU draws them back to Lawrence. He and his wife, Margye, were married in Danforth Chapel on Mount Oread, and two of his four sons were born in Lawrence.
"Lawrence is a great, quality place. We left before for professional advancement reasons. Fortunately we could come back."
Frederick left Kansas in 1985 to serve as Athletic Director at Illinois State University for two years. While he was there, he administered a 20-sport program that won the Missouri Valley Conference all-sports championship in 1986.
"This is a much more difficult job," Frederick said. "The financial pressure and the alumni involvement is greater. It is a higher profile job with the stronger conference."
with the strong Associate Athletic Director Gary Hunter said the transition between Frederick and former athletic director Monte Johnson went well. Frederick's belief in creating a strong all-around program helped the transition.
"He was able to hit the ground running since he had only been gone two years," Hunter said. "The transition between Monte and Bob went smoother than if the selection committee had named someone without prior experience in the Kansas athletic program or without ties to the University."
With his background in fund raising and coaching and his doctorate, Frederick thought he had the tools to be a successful athletic director. He also said the support of Chancellor A. Budig was very significant in acquiring both his first directory and his current position.
ship and his curent boss,
"Bob Frederick is an athletic director for the 1900's." Budig said.
"We need more individuals like Bob Frederick. I am committed to Bob and his career.
"I believe leaders in intercollegiate athletics need a strong appreciation for the academic side of the
University, and he is committed to the student-athlete. He did an excellent job at Illinois State University, and I know they hated to see him leave."
Budig was president of Illinois State University from 1972 to 1977.
State university
Staying close to younger people
was what prompted Frederick to
pursue his administrative career,
which he said he never considered a
career option until 1980. He
missed coaching because of the student contacts a coach made.
myself from athletics.
"I'd be dishonest if I said I didn't miss coaching. I don't miss the recruiting or the physical toll of the games. But, I enjoyed practice. I wanted to stay close to young people. It keeps me younger."
But for now, Frederick said his commitment was filling Memorial Stadium in the fall and establishing the best possible sports program for all of Kansas' 18 sports.
"I'm excited about the athletic program," Frederick said. "Our tennis program has obviously started to achieve national recognition. I think
our new baseball coach (Dave Bingham) is going to be a great one. We have the tradition to hire an excellent track coach. And we continue to be strong in both men's and women's basketball and men's and women's swimming.
"If we can just get some people in Memorial Stadium, we've got a great opportunity here."
there's the football aspect again
It just won't leave. But, Bob Frederick enjoys a challenge. It's a big challenge, but also a big opportunity. Bob Frederic is ready to take on both.
Broken nose and 5 tough matches tell story of tennis team's Break
Kansan sports writer
By Tom Stinson
The Kansas men's tennis team had a long, grueling spring break. The Jayhawks played five matches, three against top ranked teams, competed in the Rice Invitational tournament and were involved in a car accident.
in California, Kansas defeated San Jose State 6-3 and Princeton 6-3, but it lost to California at Berkley 5-4, to the University of California at Irvine 7-2 and to Perpendice 7-2.
epperdine 1-2.
Pepperdine is ranked fifth
nationally, Cal-Irvine is ranked seventh and Cal-Berkley is ranked 11th.
"I'm pleased with the week," coach Scott Perelman said. "We played three top teams and we were in all three matches. It was very competitive.
"Everybody is hitting the ball better now than 10 days ago when we left Lawrence. We overscheduled because of possible bad weather, but we ended up playing all the matches. It was a grueling trip. We're going to take a couple days off before we hit it again."
Sophomore Chris Walker won his only singles match of the trip while playing with his nose broken. He was injured in a car accident. Walker was in the front seat when Perelman hit a pole in the team's car.
Perelman said they thought it was just a bloody nose, so Walker went ahead and played.
For the week in singles, freshman John Falbo falbro 2-4; seahorse more Craig Wildey 6-3; junior Jim Secrent 2-4; senior Jay Larsap Cal 4-5; freshman Jeff Gross 4-3; and senior Reggie Hodges 0-3.
Baseball team wins 2, loses 4
By Tom Stinson
Kansan sports writer
Before traveling to Edinburg, Texas, to compete in the Pan American Citrus Tournament, Kansas baseball coach Dave Bingham set a goal of winning four and losing four.
The Jayhawks lost four games in the tournament and won only two during the week. The other three games were rained out. An additional game was played on Saturday. Last year the Jayhawks went 2-6 in the same tournament.
1 set a goal of going four and four." Bingham said. "I would have been satisfied with that. But I wasn't as satisfied as I would have liked to have been. We had good days and we had bad days."
Kansas opened the week losing two
against Miami of Ohio 10-7 and 5-0, respectively. The Jayhawks won their first game on Tuesday against Michigan, 5-4.
Then the rain came. Kansas was leading St. Johns 5-2 in the fourth inning before the game was washed out. The Wednesday afternoon game against Pan American and the Thursday game against Texas Southern also were rained out.
The Jayhawks then lost to St. Johns 15-6, beat Miami 6-4 and lost to Michigan 4-1 in the added game that concluded the tournament.
"I was concerned with our inconsistency and our quality of play." Bingham said of the 8-8 Jayhawks. "We played great games and real bad games, and that wasn't just a few individuals, that was everyone."
The return of sophomore pitcher Brad Hinkle was one of the highlights for Kansas, Bingham said. Hinkle won both games for the Jayhawks as he went 2-1 during the week.
Bingham was pleased with the pitching of sophomores Craig Stoppel and Tom Bilyeu and from junior Scott Tavlor.
Playing well offensively for the Jayhawks were junior Steve Dowling, Jeff Mentel and Pete Simmerson, Bingham said.
"We found positive things." "Bingham said. 'We took a step up in the quality of pitching, so our offensive wasn't as strong as at home. But overall it was OK."
"Experience against Big Eightcaliber competition is something we need badly.
Jayhawk women take victory in first round
Rv Keith Stroker
Kansan sports writer
The Kansas Jayhawks needed a career game from Lisa Baker to defeat a psky Middle Tennessee State team Wednesday at Allen Field House in first-round action of the Women's NCAA Tournament.
Baker, a 5-foot-10 Oklahoma City senior, scored a career high 28 points and grabbed 10 rebounds to lead the Jayhawks to an 81-75 victory over Middle Tennessee State. The victory
The Middle Tennessee State Raiders were paced by junior guard Sandy Brown with 23 points, including five of 10 shooting from three-point range. She said the three-point shot was a set part of the team's offense.
"Their defense was not as tough as we have faced in the Big Eight this season," Baker said. "The crowd seemed to pump us up a whole lot tonight. We needed it. They were a very good offensive team."
'Our supporters were great tonight, and they helped us to pull out a victory. We went out and did our best and it seemed to work at the right times this evening.'
Last season, Kansas defeated Northeast Louisiana 78-72, before losing 82-51 to Georgia in the second round of the NCAA tournament.
Kansas coach Marian Washington said that the 1,059 Kansas fans who attended were a big factor in the outcome of the game.
"Our supporters were great tonight, and they helped us to pull out a victory," Washington said. "We went out and did our best and it seemed to work at the right times this evening."
Wednesdays' victory moved the Jayhawks into the second round to face Louisiana Tech on Saturday at Ruston, La.
marked the second year in a row the Jayhawks have won a first-round game.
Kansas led 39-38 at halftime on a shot by Baker as the buzzer sounded. Baker made eight of 10 field goal attempts in that half for 16 points.
Marian Washington
Women's basketball coach
"We try to work hard at getting the ball inside to Tawanya (Mucker) as our first option," Brown said. "If they are concentrating on her, it is easier for me to get an open shot. I am very confident from the three-point range."
Middle Tennessee State finished its season 20-8, including an Ohio Valley Conference regular season championship and post-season tournament championship.
Raiders guard Stephanie Capley scored 15 points and added eight rebounds. Capley, a freshman, said that the fact that the team had been sick have played a factor in the outcome of the game.
"They were more aggressive than we were tonight, because we haven't been feeling well lately." Capley said. "It was going to take a perfect game from our team tonight to pull out a win, but we couldn't quite do it."
Cheryl Jackson and Lisa Baker of Kansas battle for the ball against Middle Tennessee State's Stephanie Capley. KU won 81-75.
Dale Fulkerson/KANSAN
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