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Wednesday, February 10, 1988 / University Daily Kansan
Marketing Manning Sweatshirt sales to help jazz group
Bv Cathv Cartmell
Special to the Kansan
To Danny Manning, it was just a nickname. To Jeff Johnson and Forey Millede, it was the perfect idea for a marketing experiment in sports promotion.
Johnson, Lawrence senior, and Milledge. Prairie Village senior, formed EZD & Company with the help of Bernard Morgan, a Kansas City, Mo., creative designs specialist.
EZD is Danny Manning's nickname. He wears a gold necklace with those initials, Johnson said. The word "company" is used to represent everyone else on the Kansas Jayhawks basketball team, Milledge said.
Manning is aware of EZD & Company, Johnson said.
"He's very modest and obviously not going to be the ringleader for something like this," Johnson said.
In fact, modest Manning is embarrassed about EZD & Company.
"How would you feel if you walked into a room and saw sweatshirts with your nickname on them?" Manning asked.
Manning said he didn't object to the use of his nickname, but he insists that he has nothing to do with EZD & Company.
Johnson, a former KU basketball player, and Milledge do not want EZD & Company to be thought of as Manning's fan club.
"We're not looking to form a fan
edge," he said. "We're looking to
sit up." *In*
EZD & Company members must purchase a $22 sweatshirt and wear it to home basketball games.
"There is something behind our sweatshirts," Johnson said. "They are not just bookstore sweatshirts."
Originally, Johnson and Milledge advertised EZD & Company by word of mouth. The two then distributed letters and bookmarks explaining EZD & Company at spring registration. Currently, Johnson and Milledge have incorporated the basketball band into their advertising efforts.
Ron McCurdy, men's basketball band director and jazz coordinator, has agreed to let band members wear EZD & Company sweatshirts at home basketball games.
ing Johnson and Millede with sweat-shirt sales to help defray the costs of the group's trip to Europe this summer. From each sale, $5 goes directly to the Jazz Ensemble, Millede said.
The Jazz Ensemble has been invited to play at the Montreux Jazz Festival and the North Sea Jazz Festival in July.
"We are going to milk sales as far as we possibly can," McCurdy said.
EZD & Company sweatshirts were sold Saturday at 10 a.m. in the Brompton mall in Murray Hall.
Jazz Ensemble members are help-
All profit money from the sweat-shirt sales will be pooled for an EZD &
Company members-only prize drawing or will go directly to the Jazz
EZD & Company sweatshirt sales will not be permitted in residence halls, said Fred McElhene, director of residential programs.
McElhene has agreed to post flyers advertising EZD & Company in each residence hall, Milledge said.
Johnson and Milledge began with 131 sweatshirts and immediately ordered 92 more. Approximately 50 sweatshirts have been sold, Milledge said.
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