THE UNIVERSITY DAILY KANSAN
TUESDAY FEBRUARY 6 2007
SPORTS
7A
NATION
Novices take over for pro ad creators
BY SETH SUTEL ASSOCIATED PRESS
NEW YORK — There was a new entry this year in the annual showdown of advertisers in the Super Bowl: amateurs.
A goofty spot for Doritos showing a hapless driver distracted by a pretty woman passing by marked the first time a purely amateur-created aired during the Super Bowl. Frito-Lay, the PepsiCo Inc. division that makes Doritos, ran an online competition to pick the winning spot.
at the sight of a new Chevy HHR rolling down the street.
Katie Crabb, University of Wisconsin at Stevens Point freshman, was the winner of a separate contest by General Motors Corp. and had her idea for an ad made into reality by Chevrolet's marketing division. That ad was true to the tradition of using oddball humor in Super Bowl ads, showing a number of men stripping off their shirts — and some other articles of clothing
Sight gags were back, including one from Bud Light showing a rather unusual tactic for winning at rock-paper-scissors — throwing an actual rock at the head of your opponent. The gag wasn't completely new, however, since last year Sprint Nextel Corp. featured a phone with a "crime deterrent" — which turned out to be throwing the phone at someone's head.
Flood of fans
A lot rides on the ads, and not just because CBS Corp. charges as much as $2.6 million for a 30-second spot during the game. With some 90 million people watching, it's the most-viewed program all year on television.
Tom Strickland/ASSOCIATED PRESS
Indianapolis Colts fans wait to enter the RCA Dome before attending a Super Bowl Rally in Indianapolis on Monday. The Colts beat the Chicago Bears 29-17 in Super Bowl XL1.
》 NATION
Board makes flight-path restrictions permanent
BY DEVLIN BARRETT ASSOCIATED PRESS
WASHINGTON — Flight restrictions imposed around Manhattan after New York Yankees pitcher Cory Lidle crashed his single-engine plane into an apartment tower will be made permanent, government documents indicate.
The plan for the rule change was revealed as the National Transportation Safety Board released papers Monday detailing its investigation of the Oct. 11 crash that killed Lidle and his flight instructor.
included in the papers are toxicology reports showing that neither Lidle, 34, nor instruc
The plan — which applies to all big leaguers — contains an exclusion for "any incident related to travel in an aircraft
the NTSB may have trouble reaching a conclusion on that issue.
The issue has financial implications for Lidle's survivors. The life insurance policy Lidle received as a major league baseball player calls for a $450,000 life insurance benefit and has an accidental death benefit of $1.05 million.
However, the plan — which applies to all big leaguers — contains an exclusion for "any incident related to travel in an aircraft ... while acting in any capacity other than as a passenger."
... while acting in any capacity other than as a passenger."
tor Tyler Stanger, 26, had drugs or alcohol in their systems. The NTSB found the airplane's global positioning device and cockpit display unit were too badly damaged by the fiery crash to reveal any information.
Lidle owned the Cirrus SR-20 plane, and had taken it for a midday trip past the State of Liberty and north up the East River. The plane apparently ran into trouble in attempting to turn around and back south back.
The NTSB's documents do not contain final conclusions about what caused the accident but lay out the facts and evidence gathered by investigators.
The agency does not spell out who was at the controls when it crashed, and due to the lack of data recovered from the plane,
That could mean the Lidle family would not be eligible for the $1.05 million.
After the accident, the Federal Aviation Administration temporarily ordered small fixed wing planes not to fly
over the river, which runs along Manhattan's East Side, unless the pilot was in contact with air traffic controllers.
According to the NTSB documents, the FAA on Dec. 12 "indicated that they would be proceeding with a rulemaking action to make the restrictions ... permanently effective."
The restriction remains in place, an FAA spokesman said Monday, but the spokesman could not immediately confirm that the agency planned to make the rule permanent.
Small planes could previously fly below 1,100 feet along the river without filing flight plans or checking in with air traffic control. Lidle's plane had flown between 500 and 700 feet above the river.
Johnson County Clin-Trials
HEALTHY VOLUNTEERS NEEDED!
If you qualify,you may be able to participate in a 13-month research study to evaluate an experimental botulism vaccine.
Must be:
18-40 Years of Age, Male or Female in good health willing to undergo study-related physical exams, blood and urine laboratory tests, as well as other screening procedures. You will also be asked to visit the clinic a
total of 13-14 visits over a period of 13 months. If you qualify, your participation will be completely voluntary.
You may be compensated for your time and travel. This study is funded by the Department of Defense for the purpose of bio-defense research.
FOR FURTHER DETAILS CONTACT
Johnson County Clin-Trials - Casey Johnson DO 15602 College Blvd. Lenexa, Kansas
Phone: (913) 825-4400 . WWW.JCCT.COM
Take symptoms of the flu seriously.
cough • sore throat • headache • fever • sweats • chills • fatigue
Radiant Research is conducting a clinical research study on an investigational flu treatment. If you are 18 years of age or older and currently experiencing flu-like symptoms, call the number below right away to see if you qualify for this study. Qualified participants receive all study-related care and study treatment at no cost and may be compensated up to $300 for time and travel.
Call Mon-Fri for more information
913.599.5656
12200 W. 106th Street, Suite 330, Overland Park, KS located on campus of Overland Park Regional Medical Center at I-435 and Quivira Road www.radiantresearch.com
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