Section B·Page 4 The University Daily Kansan Friday, February 23, 2001 Are your fears about social situations disrupting your daily life and relationships? al medication that could Social Phobia. Do you fear being the focus of attention? Would you turn down a job promotion because of the anxiety of giving a presentation? Do you have the fear that others scrutinize you? Do you fret about being humiliated in public? If so, you may be suffering from Social Phobia. Take this opportunity to learn more about your feelings, your physical reactions and about this problem. A well-known pharmaceutical company is studying an investigation-help those who suffer from If you're at least 18 years old and exhibit these kind of intense anxiety provoking fears and distressing reactions, call to learn more about this research study and how your may qualify for evaluations and investigational medication at no charge. Helen, Sweetheart of the Internet Jackass successful with MTV's audience The Associated Press No: Not even MTV with its sway over the acne set should be held accountable when a teenager, taking a cue from the show's high-jinks, up and sets himself on fire. CALL TO FIND OUT IF YOU QUALIFY (816) 926-0932 NEW YORK — Yes: Moments of MTV's Jackass are funny. Yes: You're a natural to join the growing Jackass flock if the sight or mention of fecal matter cracks you un. No: Despite brazen hints to the contrary, *Jackass* doesn't spell the end of civilization. (On the other hand, what's the deal with the brawny guy in a thong who, underwater, humps a great white shark?) Airing Sundays at 9 p.m., Jackass is a ragged collection of stunts, pranks and gross-out exhibitionism, all shot in the zero-budget, hand-held style of public access video. It is populated by creator-host Johnny Knoxville, whose real name is P.J. Clapp, and (in MTV's words) "a bumbling cast of idiots" whose antics meet three rigid standards: 1. Neither taste nor brain power is in evidence. 2. No skill is required. 3. No skill is permitted. As Johnny Knoxville on Jackass, he, along with MTV, which introduced the series in October, has swiftly turned you-know-what into Shinola. No wonder. Clapp's Jackass persona is in perfect harmony with the MTV ideal: the mook. One dictionary defines "mook" as "an insignificant or contemptible person." (What about jackass?) But in advertisers' eyes, the mook is the dream young male consumer. That's the finding of media analyst Douglas Rushkoff, who explores mook culture on The Merchants of Cool, a Frontline documentary airing at 9 p.m. Tuesday on PBS. At the moment, the mook is richly represented in the media: The mook is Tom Green of The Tom Green Show, the hosts of Comedy Central's The Man Show, and, unsurpassed as the Great White Mook, Infinity Broadcasting's Howard Stern. However risky or slipshod the mook's Jackass showcase may seem, never fear — it's safely integrated into MTV's seamless marketing crusade. 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