Section B · Page 8
The University Daily Kansan
Wednesday, January 24, 2001
WHERE ARE THEY NOW?
Cromwell a versatile Jayhawk
WHERE ARE THEY NOW?
WHERE ARE THEY NOW?
Name: Nolan Cromwell
Sports: Football, track
Years in Kansas: 1973-76
Hometown: Ransom
Accomplishments at Kansas: (Football) honorable mention All-American, 1975 Big Eight Offensive Player of the Year. (Track) AllAmerican, Big Eight champion in 400-meter hurdles (Kansas record).
Junior quarterback Nolan Cromwell (1973-77) scans the field for a receiver during Kansas State during the 1975 season. Cromwell is now a coach with the Seahawks. Photo courtesy of University Archives
Then: Nolan Cromwell put Ransom on the map after having standout careers in football and track at Kansas.
Cromwell: now coach with Seattle Seahawks
Cromwell started at safety his freshman year, including an appearance in the 1973 Liberty Bowl. After starting on defense for two years, Cromwell made the switch to quarterback and had instant success.
As a junior quarterback
in 1975, Cromwell rushed for 1,124 yards, the third highest in NCAA history at the time, and led the Jayhawks to the 1975 Sun Bow. He claims the Big Eight single game record for rushing yards by a quarterback with 294, he set in 1975. Cromwell also finished at Kansas with 1,664 rushing yards, a school record for a quarterback, and ninth on the all-time NCAA list.
On the track side, Cromwell's All-American recognition came after setting school records in the 400- and 600-yard runs, and the 400-meter hurdles.
Now: Cromwell joined the Seattle Seahawks
staff as wide receiver coach on Jan. 14, 1999.
Cromwell was drafted by the Los Angeles Rams in the second round of the 1977 NFL draft. He spent his 12-year NFL career in Los Angeles as a safety. He was named NFC Defensive Player of the Year in 1980, earned four Pro Bowl berths, and was a member of the Rams' Super Bowl XIV team in January 1980.
Cromwell began his coaching career in 1991 as a defensive and special teams assistant with the
Los Angeles Rams for coach John Robinson. Cromwell rained Mike Holmgren's staff in 1992 at Green Bay as the special teams coach. In 1988, he became wide receivers coach with the Packers, then followed Holmgren from Green Bay to Seattle when Holmgren became the Seahawks' coach in 1999.
Shawn Linenberger
Dominating defense key to Super Bowl
The Associated Press
TAMPA, Fla. — Dominating NFL defenses often attract cichy nicknames: Steel Curtain, No Name, Doomsday, Fearsome Foursome.
No one has figured out what to call the Baltimore Ravens' record-breaking unit, although coach Brian Billick thinks "best ever" might fit. After all, the Ravens rode it right into the Super Bowl.
"Call us the Swarming Bees, the Killer Bees," defensive end Michael McCray said. "We're like something you could put together on Playstation. Like when you were a kid growing up and you got all the best kids together and dominated other neighborhoods. Our defense is awesome. It's hard to believe the talent and speed and camaraderie."
"We've got 11 guys that play very well together." he said.
The Giants believe they have the same elements on the defensive side of the ball. Certainly defensive end Michael Strahan thinks so.
Strahan said the defense has built their confidence level and feel that no one can score on them.
Both teams are equipped with impressive credentials. The Ravens have allowed 16 points in three playoff games, and the Giants are coming off a shutout of Minnesota in the NFC championship game.
Both are big, fast and very good, and they follow formulas common to other great defenses.
Nick Buoniconti, a finalist for election to the Hall of Fame and longtime broadcaster for HBO's Inside the NFL, played for Miami's No Name squad, a team that sailed through the only undefeated season in history.
"The first thing it takes is teamwork," he said. "The linebackers, the defensive backs, the defensive linemen all knew each other's assignment. Everybody knew what everyone else was doing. There were no surprises. That makes a solid defense. Breakdowns are mental mistakes. That was the way our team was."
Buoniconti said the Dolphins were close, but not perfect.
After the Super Bowl, defensive coordinator Bill Arnsparger looked at film of the 17-0 season.
"He said we made 13 mental mistakes the entire year," Buoniconti said. "If we were beaten, we were beaten physical. That means volumes. You've got to be unselfish and disciplined.
"It takes great players to execute. You can't have freelancers. You have to eliminate mental mistakes."
Dallas coach Tom Landry christened the Dolphins' defense No Name, and Buoniconti still stilbies at it.
"We were not No Names," he said. "We were a cerebral team."
Perhaps the most dominating defensive player in NFL history was Hall of Famer Dick Butkus, now the director of football operations for the XFL, which begins play next month.
Butkus said there was nothing complicated about his approach.
"It takes desire to make the play within the context of the defense," he said. "It depends on the desire to get it done. If you apply that to offense, you could say the same thing.
"It's the desire to make two blocks instead of one. You tell yourself 'Don't get blocked, no matter what.' You need the desire to do your assignment and then you move out to help. They'll never have enough blockers that way."
Defense requires an aggressive mindset, butkus said.
“It’s me against you,” he said. “I don’t care if you’re bigger. There’s no zipper on your chest to measure your heart. Ray Nitschke, Tommy Nobis, Deacon Jones and Alex Karras had that desire. All the great ones have it. They’re the ones that rise above. Maybe they’re not the physical specimens, but they have the heart for it.
"Everybody takes care of their assignments. That's no big deal. But if I just take care of mine and I am satisfied, what if another guys let up? If you come to block me, if I defeat you, there's no one else left. Once I get by, I'm free to make the tackle.
"The mental part is when you line up, I'd say, 'I've got to make the tackle. I can't rely on someone else.' Never be complacent. If everybody blocks their man, it will be a standoff. The trick is to get two blocks."
Few dot-coms in Superbowl lineup
The Associated Press
NEW YORK — A year after a cast of dot-coms claimed nearly 40 percent of the commercials in TV's priciest program, CBS will have a more familiar lineup of advertisers on this Sunday's Super Bowl.
Well-known brands such as Volkswagen and Levis will be making their Super Bowl debuts beside Super Sunday veterans such as Anheuer-Busch Inc, Pepsi-Cola  Inc., Visa International and FedEx Corp.
Missing are 14 of last year's 17 dot-coms, some little-known startup such as Lifeminders.com, Computer.com, OnMoney.com and OurBeginning.com, who felt the Super Bowl exposure would help make them household names.
Business failures, a drubbing in the stock market and revised objectives — such as making a profit — kept many of them from coming back this year.
"It's a much more traditional list of advertisers," said CBS ad sales boss Joe Abruzzee. "People aren't going to have any trouble figuring out what every advertiser's business is."
Despite the flight of the doctoms and a weaker overall ad market, CBS insiders say the network managed to get an average of $2.3 million for the 60 half-minute ads in the game, up 4.5 percent from the record $2.2 million average ABC claimed a year ago.
That amounts to a staggering $76,667 per second.
The Super Bowl lets advertisers address the biggest TV audience of the year. Upwards of 120 million people tune in to watch at least part of the game. The audience ratings often triple those for top-rated regular series.
In addition, the Super Bowl telecast has become widely known as a showcase for advertising. Apple Computer Inc. made it an event for Madison Avenue with its stunning 1984 ad that introduced the Macintosh computer. Viewers have come to expect entertaining spots as well.
"It's still the No.1 media event on what is arguably America's most celebrated day," said Tim Spengler, head of national commercial buying at Initiative Media.
But a Super Bowl appearance can also raise expectations too high.
Scott McGraw, head of sports sales for CBS, said some car companies begged off this year, saying their ads couldn't withstand the scrutiny that Super Bowl ads met.
That left the door open for Volkswagen of America, based in Auburn Hills, Mich., to become the game's exclusive car advertiser in its Super Bowl debut.
A popular ad is no guarantee of business success. Take Pets.com Inc., which ran an ad during last year's Super Bowl that showed its sock-puppet mascot urging people in a song to stay home with their pets and buy their supplies online.
Sergio Zyman, a one-time top marketer for Coca-Cola Co., now runs his own consulting firm, said the ad doubled the number of people in his surveys who said they would buy from Pets.com. But the company went out of business in November. Zyman said the company failed to give prospective customers enough of a price break or other advantage to keep coming back
St. 'Louis-based Anheuser-Busch is the single biggest advertiser on the Super Bowl, with four minutes of ads for Budweiser and Bud Light. Its ads feature an everyman named Cedric, a mouse helping a Clydesdale and the music group 'N Sync.
Pepsi-Cola Co. has three Super Bowl minutes and plans to push its flagship brand with the theme "Joy of Pepsi" replacing the 2-year-old "Joy of Cola." Hallie Eisenberg, the young actress who channeled voices in past "Joy" ads, won't appear in the Super Bowl ads.
Levi Strauss & Co., the clothes maker from San Francisco, pitches a new line of jeans with an odd ad in which medics strip the pants from an unconscious donor and rush them via helicopter to a forlorn man elated to get the worm duds.
Electronic Data Systems Corp. the technology consultant from Plano, Texas, is back with a sequel to its "Cat Herders" ad. This time, people are running ahead of a stampede through a sleepy Spanish town — but the animals are squirrels, not bulls.
Three dot-coms are back from last year. Online broker Etrade Group Inc. is back for the second time, while the job sites Monster.com Inc. and HotJobs.com Inc. are making their third consecutive Super Bowl appearances.
But CBS says dot-coms collectively account for only about 10 percent of the 30 minutes of ingame ads this year.
Bick's Place
YOGA & TAI CHI CLASSES Lunaria Holistic Health Center
What do Madonna & Sting have in common?
They both love to practice yoga!
Benefits of Yoga and Tai Chi
Benefits of yoga and tai chi
* Release tension & stress. * Improve brain function.
* Stimulates the immune system. * Reduce back and neck pain
for more visit www.miami.touch-research and www.lunai.net
Classes begin Jan 22-28 7 days a week, am & pm
(785) 841-1587
Yoga
Registration - 1103 Massachusetts St.
Classes meet at 1414 W. Sixth St. Suite 110
Annual memberships available
Save $100 - $24 per month
YOUR FITNESS SOLUTION!
Trial Membership only $120
Fitness Special
4 month
expires 02/15
TANNING SPECIAL
expires 02/15
Nonmembers welcome! Wolff Tanning Systems
3 month
Unlimited Tanning only $55
JUST FOR WOMEN!
BODY BOUTIQUE 925 Iowa 749-2424
Must present coupon at time of first visit.
The Women's Fitness Facility
1206 W. 23rd*842-4266*Lawrens
3330 SW. Topeka *785-266-3004*Topeka
5800 SW. 21st*785-272-6949*Topeka
*Video of equal or lesser value free
PRISCILLA'S
The Cherokee Indians &
The Supreme Court
The University of Kansas School of Law is pleased to present
Stephen G. Breyer
Associate Justice
United States Supreme Court
Thursday, January 25, 2001
12:30 p.m.
104 Green Hall
Justice Breyer is appearing as the University of Kansas' 2001 Edmund L. Page jurist in residence
This lecture is free and open to the public
Employment Fair
Wednesday February 7.2001 10 am - 3 pm Allen Field House
TIPS FOR SUCCESS Workshop Monday February 5 Burge Union
Employers listed at www.ku.edu/ courses/cef