14
Friday, December 3, 1976
University Daily Kansan
Wood pulp in bread new fad diet
By ROBERT MACKEY
Picture frames aren't the only things being made of wood these days; in the wake of the latest diet-fat diet-hyperfiber–six packs, we introduced bread container wood nub.
Not that wood pulp is harmful. Because it is indigestible, it passes through a person's body unchanged and unabsorbed, adding bulk that is necessary to avoid constipation. Researchers, however, insist that more fiber is required before the effect of fiber is fully understood.
"It hasn't been shown yet that we have smaller excretions because of our diet," Peter Beyer, assistant professor of diet and nutrition at the KU Medical Center, said recently. "But people complain about it an awful lot."
BEYER, WHO HAS DONE work on high fiber diets, said that the term "fiber" was a catchall for a difficult-to-classify group of plants. The most common group, is the substance that makes plants keep their rigid shape. Pulp from trees is readily available source of fiber that industry is producing on a large scale. About two to six times the price of flour.
Buddy Straight, owner of Norwegian Wood, a natural food stores, 1144 Indiana St., questioned the need for fiber additives in bread.
"The most logical thing is to use grains. Whi substitute wood rubb" he said.
Straight said he thought the manu-
der made a mistake and read were just
interested in making profit.
MARIE CROSS, associate professor of
human development and nutrition instruction, said. "I don't think we need fiber that badly. There's just circumstantial evidence so far."
According to a recent issue of the National Observer, Denis Burkitt of England's Medical Research Council started the groundwork of night diet in a study that compared the hypotheses that people he observed eating foods containing a lot of fiber suffered less stomach and intestinal ailments. Burkitt insists that fiber in the diet reduces the risk of hyperlipidemia, cancer or even hardening of the arteries and heart disease.
"HURKITT'S IS NOT a real study," Beyer said, "because he didn't measure what those people ate. The rationale is taken from bits and pieces of articles out of context. It's used instead of the correct therapy."
The correct therapy, Beyer said, consists of a balanced diet of the four basic foods: meats, milk and cheese, fruits and vegetables, and breads and cereals. The last two groups contain foods naturally high in fiber.
Cross recommended obtaining fiber from those natural sources.
"That way you get something else besides the fiber," she said, referring to vitamins and minerals.
ACCORDING TO THE FOOD and Drug Administration (FDA), fiber obtained from wood pulp isn't dangerous. Pulp has been on the FDA's "Generally Recognized as Safe" list since 1988. Early this year, the FDA allowed limited use of pulp in bread along
with other products already allowed to use pulb.
Bread manufacturers had been waiting for this move by the FDA. According to the Observer, the manufacturers wanted to use wood pulp to make low-calorie bread. With the demand for low-calorie bread, they found a greater market than before.
The six new breads, which cost about 69 cents a pound, are: Less, by Lert's, Inc.; Fresh Hortizos; by ITT Continental Baking Company; by Campbell Taggert, Inc.; Sunbeam, by Quality Bakers of America; Vim, by W.E. Long Co. (white and wheat); and First Light, by Le Page Baking Co., which is owned by Campbell Taggert, local Cooper stock some of these breads.
A SPOKESMAN FOR Safeway, 711 W. 23rd St., said that the store sold Fresh Horizons and Contour, which are distributed by Wonder and Manor bakeries. He said people bought more than called the high fiber breads 'specially' breads. Specially breads are any breads other than white and plain wheat.
Steve Julian, assistant manager at Rusty's Food Center, 23rd and Louisiana streets, said his store sold Vim, Contour and Fresh Hortons.
"IT TELLS WELL FOR WHAT it is, a speciality bread," he said, adding that its price was equal to, and sometimes less than the price of other specialty breads at Rusty's.
Julian said he had tried Fresh Horizons bread and liked it despite its content. "It was good," he said.
Manufacturers say that their bread ranges from 50 to 140 per cent higher in fiber than regular bread, and is one-fourth to one-third lower in calories.
long as it's editable and doesn't hurt you, I don't object to it." he said.
WOOD PULP ISN'T NEW to food processors. For more than a decade, pulp has been added in small quantities to foods containing almond oil and consistency. For example, wood pulp keeps ice crystals from forming in ice cream and prevents the contents of low-calorie salad dressings from separating. Imitation almond oil is available in fish stocks also contain cellulose from wood.
Cellulose can be found on the labels of these products as alpha cellulose, purified cellulose, powdered cellulose, edible cellulose, cellulose gum, cellulose gel, microcrystalline cellulose, sodium carboxymethyl cellulose and Avicil.
CELLULOSE IS USED in two diet drinks,
Carnation Slender and Sego, made by Pet
Inc., to provide bulk and to keep the
chocolate flavoring from settling.
The lowering of calories works two ways,
that is, the diet that isn't digested,
it can't provide adding nutrients.
5th. Annual
ESCAPADES
MASQUERADE
DANCE
"In Pink"
Music by FROG TREE
Union Ballroom
Sat., Dec. 4 at 8:00
Tickets $2.00 from SUA
or at the door.
Appreciation Sale
10% off
the entire stock
(THIS OFFER GOOD THRU SATURDAY)
FREE GIFT WRAPPING
We will be open Thursdays until 8:30
FREEGIFT.
Free Quarter Pounder $ ^{ \textcircled{*} } $ with the purchase of one.
McDonald's* wants to help in making your holidays enjoyable ones by giving you a free Quarter Pounder* with the purchase of a Quarter Chocolate Bar. Thank you and wishing each of our customers a joyous holiday season.
Cut out the coupon below and take it to any participating McDonald's in Greater Kansas City, St. Joseph, Lawrence, Warrensburg or Leavenworth for your free Quarter Pounder with the purchase of one.
*Weight before cooking 1/4 pound.
We do it all for you $ ^{\textcircled{8}} $
Quarter Pounder $ \textcircled{*} $ Two for the price of one
Quarter Pounder with cheese an additional 15c plus tax. Void after Dec. 8, 1976
Offer good only at participating McDonnell in Greater Kokomo, City, St. Joseph, Lawrence, Watertown and Lanserne and have your own cooking 14% pound We do all for you **McDONNELL**
We do all for you **McDONNEL**
This coupon entitles you to two 100% pure Seat Quarter Points* and awards for the price one. One coupon per person via Flip. Please present coupon price on request.
---