====PAGE-LEVEL METADATA==== University Daily Kansan Page 0734 from reel: L 3285 (1990-11-27 to 1991-04-25) https://digital.lib.ku.edu/ku-udk/92526 Title: Advertising Dollars Aid KU Athletics Summary: Article detailing how advertising revenue supports University of Kansas athletic programs, including stadium signage, corporate sponsorships, and revenue generation strategies. Category: sports Subjects: university athletics; sports funding; corporate sponsorship Named Entities: Helt, Kip [director of sports marketing]; Frederick, Bob [athletic director]; Spencer, Mark [staff writer] Confidence: 0.9 Title: Sports Talk Summary: Promotional section for KUJH 90.7 FM radio show featuring sports discussions with the tagline 'You Hear It From The Field-Not From The Sidelines'. Category: sports Subjects: radio programming; sports commentary; university athletics Confidence: 0.8 Title: [classifieds] Category: classifieds Confidence: 0.9 Title: [advertisements] Advertisers include: KJH 90.7 Fm; Mass Street Deli Inc.; Schlotzsky's; Benchwarmers; Shawnee Mission Ford; Cornucopia; Shawnee County Parks & Recreation Category: advertisements Confidence: 0.9 Note: Descriptive metadata for this item has been generated in part using AI (artificial intelligence) technologies and may be incomplete, misleading, or inaccurate. Please contact the Kenneth Spencer Research Library with specific questions or concerns.