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Thursday. March 7, 1991 / University Daily Kansan
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SHAWNEE COUNTY PARKS & CREATION Seasonal Summer Positions
Applications accepted thru March 11,1991
Number Position ... Begin Date  End Date  Hour Rate
PARK POSITIONS
8  Park Main
9  Park Main
10  Main Leaders
11  Cordoba
12  Mech Assist
13  Marine Attt.
14  Campground/Marine Supervisor
15  Campground Attt.
16  Marine Attt.
17  Marine Attt.
18  Marine Attt.
(Just be Kansas Certified Law Enforcement Officer)
GOBI CODE COURSE IDS
RECREATION POSITIONS
| | 4/2/91 | 9/7/91 | 4.50 |
| :--- | :---: | :---: | :---: |
| **Cust Manager** | 4/22/91 | 9/2/91 | 5.50 |
| 10 Cust Workers | 4/22/91 | 9/2/91 | 4.25 |
| 7 Day Comp Counsellors | 5/20/91 | 8/9/91 | 4.35 |
| (Counselors must be 18 years of age or older to meet KDHE Licensing) | | | |
| Ball D Moist | 4/15/91 | 9/9/91 | 4.25-4.40 |
| :--- | :---: | :---: | :---: |
| 20 School Leaders | 4/15/91 | 9/9/91 | 4.25 |
| 1 Pool Manager | 5/13/91 | 9/9/91 | 4.00-6.75 |
| 1 Pool Assist Mgr | 5/13/91 | 9/9/91 | 4.20-5.95 |
| 1 Pool Head Guard | 5/13/91 | 9/9/91 | 4.70-5.45 |
| 1 Pool W S I | 5/13/91 | 9/9/91 | 4.00-5.00 |
| 9 Pool Lifeguards | 5/13/91 | 9/9/91 | 4.25-5.00 |
| 1 Beach Manager | 5/13/91 | 9/9/91 | 4.00-6.75 |
| 1 Beach Assist Mgr | 5/13/91 | 9/9/91 | 5.20-5.95 |
| 1 Beach Head Guard | 5/13/91 | 9/9/91 | 4.25-4.45 |
| 1 Beach W S I | 5/13/91 | 9/9/91 | 4.25-5.00 |
| 10 Beach Lifeguards | 5/13/91 | 9/9/91 | 4.25-5.00 |
Apply at: Dept of Human Resources, Shawnee County Courthouse, Rm B-22 A, 200 E 7th Street, Topeka
Advertising dollars aid KU athletics
Equal Opportunity Employer — M/F/H
Stadium signs generate nearly $350,000 a year
By Mark Spencer Kansan staff writer
Unlike thousands of crazed Jayhawk fans, Timothy Mobbyler, assistant professor of religious studies is disillusioned with the way he comes when he goes to Allen Field House.
"It used to be you could go over there and not get assaulted commercially," he said. "To my mind, it's excessive."
He also is appalled by Becerro Bencharmers and other brightly lit advertising strips above the exit ramps, postage-stamp size Vista restaurant ads on the front windows of contests and various paid commercial endorsements that blare over the loudspeaker during nearly every time out.
By Mark Spencer
"The cost of running an athletic program is very expensive," Helt said. "We look for ways to operate money, and are one way to enlist sponsors."
Kip Helt, Kansas director of sports marketing, said the field house was a hot advertising arena for merchants.
Miller and others may complain, but the Athletic Department says advertising dollars are too important to the athletic budget to be ignored.
"The success and winning program that the basketball team has is something sponsors want to be associated with." he said.
Helt said that advertising schemes that include exit-ramp advertising signs could be found in almost every arena in the country.
"We got the idea from Wichita State," Helt said. "The ultimate compliment is when other schools come here and say, 'We ought to start something like this.' It just shows you that it's not something unusual."
Miller is referring to Gatorade and. Pizza Hut logos on courtside advertising panels.
The marketing division is constantly looking for ways to increase revenue for the department.
***
An advertiser's arena
There are several levels of advertising with different benefits that a sponsor can purchase.
The 24 lighted signs placed over the exit ramps were installed this season and were well received by sponsors, Helt said.
Advertisements
"It was a two-month project to sell them all," he said. "The sponsors have been happy with them."
But the advertising scheme at the field house extends beyond exit-ramp signs.
Businesses can purchase corporate-sponsor status where they are guaranteed advertising space one floor in front of press room. Hell said.
Corporate sponsors also receive tickets, public address system announcements, parking passes, ads in Hogland-Maupin Stadium and exclusive ads in Memorial Stadium, Helt said.
"The stadiums and fields are very attractive to sponsors," he said.
Advertising from all of Kansas' athletic arenas generates nearly $350,000 annually, according to an
Monev talks
*trade-in deals figured in totals
Advertisements Quantity Price each Total
Outfield fence signs at Hogland-Maupin Stadium 30 $1,000 $30,000
Exit ramp signs at Allen Field House 24 $2,500 $60,000
Corporate sponsorships 5 $50,000 $250,000
The 24 field house exit-ramp signs cost $2,500 each and generate $60,000 each season. The 30 outfield fence cost $1,900 each, produce $30,000 more.
Corporate sponsorships provide more than $240,000, the representative said.
The five corporate sponsors this season are Mainline Printing, Pizza Hut, KU Bookstores, Gatorade and KLZR/KLWN.
For example, Parker said that Mainline printed the programs of Kansas athletic events to defray part of their corporate sponsor expense.
"We do some trade-out and donate o the Williams Fund, also," he said.
John Parker, president of Mainline Printing, said corporate sponsorship cost between $40,000 and $50,000 is required in raising package a sponsor purchases.
"They have different packages for different people." he said.
"If we have a TV station with a sign that costs $1,500, they might give us $1,500 in announcements," he said.
"It's the same thing as cash, but it's easier than us cutting them a check, and them cutting us one."
Knowing the limits
Amy Privite, of the NCAA legal affairs department, said Kansas could sell advertising space anywhere in the field house, including the playing field, under NCAA regulations
"There is nothing in the rules that would restrict that," she said. "That would be an institutional decision."
The chance of a logo appearing in the free-throw lane, however, is unlikely.
The executive committee of the Athletic Board, which includes Helt, Frederick and their staffs, determine the equipment for a proper manner in the field house.
'The cost of running an athletic program is very expensive. You've got to look for ways to generate money, and the ads are one way to entice sponsors.'
Helt said: "We're very sensitive to the location of a logo and whether it's
Kansas director of sports marketing
- Kip Helt
** **
Bob Frederick, athletic director, said corporate sponsorship was an additional revenue stream KU needed to tap.
"When you project scholarship costs, we can't keep up with just gate receipts and Big Eight revenue shares." he said.
The athletic budget, however, is not financed solely by these three revenue sources.
Last year, the Williams Fund solicited more than 3,400 donors and raised in excess of $2.7 million, one-third of its $8.1 million operating budget.
"All that money goes into the general athletic fund where it is divided among the sports," he said.
The Williams Fund is the annual fund-raising program of the KU athletic department and provides scholarships to more than 400 student athletes.
The increased advertisements are only an effort to build up more revenue for now and the future, not to have a lot of overexpenditures, Frederick said.
***
"We don't go into it just looking for ad space," she said. "By supporting Kansas University athletics, hopefully we're making that athletic team more confident and giving them a chance to do some things they couldn't do before."
Cindy Harris, manager of Gatorade Communications, said Gatorade viewed corporate sponsorship as a partnership with KU.
Helt said there were instances when arena advertising was used in exchange for the sponsor's product or services.
"We had an opportunity to have our scoreboard a long time before we did from a beer sponsor," he said. "It was the one we wanted." I sinon that we do it, and I agreed."
appropriate. We won't overdo it to the point where no one wants to be in there."
Frederick said he was unaware of any specific guidelines the committee followed in regard to how far the placement of ads would go, but the sponsor's product was definitely a consideration.
Helt said the NCAA's lack of concern for the amount of advertising in an arena did not mean KU was unconcerned.
"I would doubt that you will ever see any logos on the floor," he said.
"I can't see us going beyond the signs in the exits and the signs along the court," he said.
Frederick said the field house probably had reached its advertising capacity.
The NCAA does have strict regulations on the amount of advertising that can appear on team uniforms and equipment.
Privette said, "Any equipment, like baseball gloves, bats, footballs or basketball, is limited to the team as it is said to the general public."
Manufacturers of uniforms and warm-ups such as Nike and Champion are limited to a 1 inch by 1.5 inch square with their logo, Privette said.
in the arenas themselves, the NCAA draws the line only in championship competition situations.
"The concern is that a student athlete can't endorse a commercial product." she said.
"If there was ever a regional at Allen Field House, then the NCAA would not allow any advertising on
the floor," Privette said. "The NCAA has no limit on the amount of advertising in an arena otherwise."
Helt said that although there had not been many complaints that he knew of, the opinions of alumni, who were considered in the determining process.
"We take every letter or call that has a concern about our ads seriously," Helt said. "It hasn't reached the point where someone has said 'I like the Hawks, but I won't go to the game.'"
The field of dreams
Kansas baseball coach Dave Bingham said advertising dollars from corporate sponsorship had been the savior of his program.
"When I came into this program, our budget was not going to allow us to run a baseball game," he said. "We were next to last in the Big Bright Conference budget-wise. We knew we had to have more resources."
Now that advertising has been established on the outfield fence of Hoglund-Maupin Stadium, Bingham said it was an important factor in the resurgence of the Kansas baseball program.
"It has allowed us to push the level of our program a little higher," he said. "It has allowed us to go farther and farther." We, we just didn't have the money."
This season, the sports marketing department will sell 30 outfield fence signs, the limit for Bingham.
"You have to do it classy," he said. "We've tried to keep it to the point where the green fence is the dominant factor and a signboard sits on top.
"Go down to Oklahoma State. The signs are the dominant factor. Every inch of the fence is painted. With our way, you can keep the ballpark looking nice and still sell the advertising."
Not all ads appreciated
But for those like Miller, who do not understand, it appears that they will have to tolerate advertising at Kansas athletic events.
When asked about the increased advertising, several season ticket holders said they understood the reasons behind it.
Miller considers that unfortunate because the field house and other campus stadiums represent advertisements that cater to captured audiences.
"I don't have a TV because I don't want me or my kids to be bombarded with that mess," he said. "Why do we have to put up with it there?"
Miller said he realized the advertising dollars benefited Kansas athletic programs.
"I understand that it isn't KU athletics setting the trend for this," he said. "But I can't see how we're better off for it."
Any opposition to the increased advertisements notwithstanding, Helt said they were likely to remain in place next year.
"No pun intended, but it's just a sign of the times," he said.
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