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Friday, May 4, 1990 / University Daily Kansan
Student product puts day in order
By Sarah Davis
by Sarah Davis Special to the Kansan
Curtis Estes displays the academic planner that he sold this year.
Nobody has enough time. But Curtis Estes, Atchison junior, has created a way to make it more useful. He invented and sells Keynotes, an academic planner sold at several Universities across the countr
"As opposed to waking up in the morning with nothing to do, Keynotes provides order to the day's activities," Estes said. "It gives students one reference to write down events that happen and how you use time that is important."
Estes is as organized as the product he sells. Dressed in a crisp white shirt complete with red paisley tie, he conveys the same polished image as Keynotes does with its glossy red cover with a Jayhawk imprinted on
Although Keynotes is the same size as other academic planners sold at the University of Kansas and is in basic calendar form, it differs from the rest in one aspect. All the academic, social, cultural and sporting events are included on the day that they happen, instead of being lumped together on one page in the front of the book.
Mike Swalw, manager of the Jayhawk Bookstore, 1420 Crescent Road, bought 400 Keynotes in Fall 1989.
"Bringing Keynotes in was a gamble," he said, "but I thought it would work, and it did. Keynotes is extremely practical, not only for students, but anyone affiliated with the University."
Although the book sells for $6.95,
Swalim is confident that students will pay
that amount to avoid the hassle of
having to fill in all the extra
information the other planers do not
include.
"This item is truly customized," he said. "It's a better book."
Erik Ostermueller, Prairie Village senior who uses Keynotes, agreed.
"You don't have to look in the paper or call KU to find out about campus activities," he said.
Swalm said that students wanted to be organized and that Keynotes fits right in.
"Students will buy what works," he
said. "Once students are aware of Keynotes and its differences, then they'll see it works for them."
Estes came up with the idea for Keynotes last summer while on an internship in Washington, D.C. He had used TTD (Things To Do) lists to budget his time. Keynotes was an extension of that into a campus academic program, and it helped Rob Ousier, a student at UCLA, decide to market the idea because they saw a need for time management on the college level.
The first Keynotes hit the shelves at the Jayhawk Bookstore in Fall 1989, and since then they have been sold on many other college campuses. Ossorio handles West Coast schools, another business representative sells in the New England area, and Estes works in the Midwest. Each book is customized for the school where it is distributed.
During Spring Break this year Eustes visited three schools that had placed orders for Keynotes. The University of Maryland ordered 1,500, Pennsylvania State University, 500, and Michigan State University, which they will use as the beginning of the Fall 1990 school year.
KU will buy more from Estes as well. The Jayhawk Bookstore ordered 500, and the KU Books stores also ordered 500. The booksstore buys Keynotetools to students to help them to students for $6.95. Eurasen makes $1 on each sale.
Previously Keynotes was printed in Kansas City, Mo., but this year the printing will be done in Los Angeles. The books cost $3 to print.
Last year Estes lost $1,900.
"We expect to get this back as the business grows." be said.
But with the combination of sales from last year and this year, a total of 4,400 Keynotes have been sold in France during singing in $17,600 in revenue for 1990.
"I mostly re-invest it back into the company." Estes said.
Keynotes may expand to high schools as well. Estes is working on testing Keynotes in a New York City high school.
Swalm said Estes had found something with practical value.
"Curtis is very bright," he said. "He's caught on to a concept that's very valuable and needed."
Estes gets full use of his own
keynotes because he thrives on keeping
busy. This semester he is taking
these notes and containing
his 3.52 grade point average.
"If you're committed to something and you enjoy it, then you'll make time." he said.
Estes also makes time for his other activities, which include Student Senate, the Association of Collegiate Entrepreneurs and KU on Capitol
"I enjoy keeping busy." Estes said.
"I feel like I was put on this Earth to make a positive difference for others, to help people get more things done."
Dixon admired Estes' involve-
Hill.
"He has a lot of energy and is always on the ball," Dixon said.
For three years, Estes had wanted to produce his idea of time management and Keynotes. He finally made his idea a reality.
"If you have a dream, you can achieve it," he said. "You just have to do it."
Kansas sets trend in lucrative trade of raising turkeys
The Associated Press
GALENA — If you want to talk turkey in Kansas, Cherokee County is the place to be.
Four years ago, farmer Orin Eckhardt built the state's first large-scale turkey farm just north of Galena. He had about 33,000 turkeys. Now three farms are in county and many are in the works.
These farmers and others in the four-state area are working to fill a demand for turkey meat that has skivedrock in recent years.
Per-capita turkey consumption in the United States has more than doubled since 1960, with the average U.S. citizen now eating nearly 18 pounds a year, according to the Agriculture Virginia-based association of turkey growers, processors and marketers.
"People, for health reasons, are switching from red meat to poultry, but they don't want to have chicken all the time," said Laurie Wilson, consumer affairs manager for the federation.
People in the United States are eating more turkey because it is available in a wide variety of products, she said.
Increasing demand means a bigger supply, and that's where Cherokee County enters the picture.
ConAgra Turkey Co., the third largest turkey processor in the United States, has a plant in Carthage, Mo.
Turkey processors have started making bologna, ham and hot dogs out of turkey. Wilson said.
During 1989, the Carthage plant processed 7.5 million turkeys. ConAgra spokesman Gerald Duncan said the company planned to process 10 million a year by 1992
To get those turkeys, the company is seeking people who can set up farms and raise turkeys under contract.
Duncan would like 40 more turkey farms to be set up by 1991 within 30 miles of Carthage.
Keith Atkinson, who owns an auto body shop in Columbus, is working to get the financing for the start a farm near Pittsburgh.
The initial investment is approximately $315,000, which would finance several turkey houses the size of a football field and larger, automated feeding and watering equipment, lighting and other gadgets to keep the turkeys healthy and happy.
"I think there's more of a future in this than there is in body work," Atkinson said.
Normally, businessmen might be uncomfortable getting into something as new as turkey farm-farming, Johnson said he was not too worried.
Projections for turkey farms predict that the initial investment can be naid off in about 10 years.
Marion Atkinson started his turkey farm three years ago, after losing his job when the B.F. Goodrich plant in Miami, Okla., shut down.
Two of the three operating turkey farms in Cherokee County are run by his brothers, and he said that they had done well.
"It doesn't take anything to learn this," Atkinson said, adding that ConAgra sends people to the farms every day for the first week of operation and twice a week after that to offer help.
TEXTBOOK PRE-ORDER FORM
KU Bookstore University of Kansas Lawrence, Ks 66045 Kansas and Burge Unions Textbook Dept.- 913-864-5285
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TEXTBOOK REFUND POLICY: All textbooks purchased during the first 3 weeks of classes can be returned for a full refund anytime through Sept.17,1990. All returned books must be accompanied by a cash register receipt and be in new condition (except books purchased used). Fall 1990 Semester Form
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