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Wednesday, April 11, 1990 / University Daily Kansan
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Graduate students meet Harley riders, executives
Group talks about format of corporation
By Mark McHugh
Kansan staff writer
Ray Worth, owner of Worth Harley-Davidson in Kansas City, Mo., discusses the history and service policies of the Harley-Davidson Co.
Richard Quinn/Special to the KANSAN
OVERLAND PARK — Rudeness and Rowdiness. Wet T-shirt contests and massive campouts. Hell's Angels.
These images have plagued the riders of Harley—Davidson motorcycles* But not last night, when the structure of the 87-year-old corporation was discussed by a class of graduate students at the Regents Center in Overland Park.
Date Jackson, director of the engineering management graduate program the Regents Center, and 13 graduate students in an advanced operations management class discussed Harley-Davidson with company executives, local motorcycle enthusiasts and merchants. Other executives joined the group 'You'll see a Harley rider going down the highway, leaning back, and he's happy because he's already where he wants to be.'
Jackson said he organized the meeting because she was a new teacher studying the book
"Well Made in America" by Peter C. Reid, which tells of Harley's corporate backbench story in the mid-1980s.
Doug Lockwood, Kansas City, Mo., lawyer and president of the local Harley Owners Group, said that the image of bikers and the corporation had changed during the past two decades.
"We (our chapters) do a lot of fund-raisers to change the negative
tion.
image of the biker. "Lockwood said. "People in my profession don't look down on me just because I ride a Harley."
Lockwood, who bought his first Harley in 1969, said that the corporation recommitted itself to making high quality products in the early 1980s in response to foreign competi-
"You'll see a guy on one of those imported bikes who's just blowing right by you because he wants to get somewhere fast," he said. "And you'll see a Harley rider going down the highway, leaning back, and he's happy because he's already where he wants to be."
For all your entertainment news.
- This offer is available only to qualified students, faculty and staff who purchase IBM PS/2 through participating campus outlets. Orders are subject to availability. Prices are subject to change and IBM may waive the order at any time without written notice.
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* IBM Corporation 1980