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Monday, February 5, 1990 / University Daily Kansan
Phil EllsworthKANSAN
Crimson Girls Natalie Nickell, Deidra Rose, and Alecia Hain raise money selling T-shirts.
KU programs seek business at Expo '90
By Sandra Moran
Kansan staff writer
The KU Spirit Squad and KU Marketing Program were among 100 local businesses represented last week at Expo '90 at the Lawrence Holiday Im Holdome.
Expo, an annual event that allows area businesses to set up boots to generate business, is the Lawrence Chamber of Comperece.
Rusty Thomas, commerce chairman, said it was an opportunity for people to look at products and talk to local merchants.
"It's a chance to allow the consumer to come in and do a little shopping and not feel pressured," Thomas said.
Charley Crabtree, commerce member, said this was the sixth year for the Expo event. About a month ago, he said the event, that began Friday evening.
event, that began Friday evening.
Ken Ryan, an intern with the KU
marketing program, said his booth was successful because it attracted attention to KU athletics by distributing free bumper stickers, sports schedules and posters.
"There are always a lot of people who snicker when you mention KU football," said Ryan, whose program focuses on KU sports that are overhadowed by basketball. "You're saying to do is get people interested."
Ryan said the booth was popular because it was at the Hololdome entrance and had a sign that reminded players for free KU basketball tickets.
"I'd say eight of every 10 people who come here stop." Ryan said.
The KU Spirit Squad also was represented by a fund-raising group, and t-shirts, posters and other KU athletic promotional material.
Lori Calcara, Overland Park junior, said the squad was there to
raise money to help cover expenses incurred on trips to events with the KU athletic teams.
"Right now, we just don't have the funds to do what we should be doing," Calcara said.
She said the booth, which had been manned in alternate shifts by members of the Crimson Girl and The Miracle Man, made about $100 in profits.
Greg Winkeljohn, Lawrence vice-president of Computerland, 2429 Iowa St., said expo was a successful marketing tool because it generated exposure for his business.
He said it cost $300 to rent the booth space and that sales generated by the event usually covered the initial price..
Debi Moore, commerce director of small businesses and community affairs, said about $18,000 was given away in booth prizes and door prizes during the event.
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