University Daily Kansan / Monday, December 11, 1989
7A
Deck the Halls
E. Joseph Zurga/KANSAN
A Christmas tree decorates the shopping area at Halls on the Plaza.
Hallmark is working ahead Mother's, Father's Day cards are produced during Christmas
By Beth Behrens Kansan staff writer
Kansan staff writer
"We work in the future for seasonal cards," he said. "Unseasonal cards like birthday and anniversary run year-round."
Cochran said the cards would be stored for about six months after production in distribution centers in Enfield, Conn., and Liberty, Mo., before orders would start coming in for them. He said artwork for the Christmas card line in 1991 probably had started already.
The Christmas shopping season officially started Nov. 23, but the seasonal cards on the production floor at Hallmark cards, inc., are for Mother's Day, May 13th, and Father's Day, June 17th.
Production for next year's Christmas cards will start in February or March, said Don Cochran, a press operator for Hallmark Cards in Kansas City. Mo. Works at the plant and at the Hallmark Visitors Center at Crown Center where the public can see how cards are made.
Hallmark produces more than 11 million cards daily in its plants in Lawrence, Kansas City, Leavenworth, Topeka and Osage City. The
privately owned company employs 3,325 people in those production plants and more than 19,000 people world-wide.
Cochran said that the time it took to produce a card depended on the intricacy of the design. On the average, a card will run through five or six different machines before it is boxed and stored.
Cards start out as drawings conceived at the artists' tables. The drawings are scanned by a machine that reads the colors used in the original. Separate films are produced for each color of printing ink that will be used to reproduce designs on cards.
The film images are transferred onto light-sensitive printing plates. The printing plates are wrapped around press cylinders. As paper runs through the press, ink colors will be added one at a time.
That is only one of the methods used. A card could also be screen printed or have photos reproduced.
That is only the beginning
From there, the card may be cut into a different shape, the figures on it may be embossed. I so the figures on them are raised, or glitter may be added to it.
Cochran said a more intricate design would take longer in production and increase the cost of the card.
Dick Cook works on a cutting die that cuts cards into different shapes
He said the dies had to be shaped by hand from thin strips of metal. The time it added to production depended on how many cards would run on one lithograph sheet. A lithograph sheet is a sheet of printing paper that has about 30 different cards on it.
He said the card he was working on, a Mother's Day card with a jagged edge, already had taken about eight hours and would take about eight more to complete. The cards were printed on will have four of those cards on it, so four of the cutting dies have to be made.
Cochran said the cards on a lithograph sheet were all different to keep production on several cards at a steady level. He said this would speed production because the presses were set to handle each card until once instead of having to stop and reset each machine for each new card.
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