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Thursday, November 16, 1989 / University Daily Kansan
expires 11/20/89
Smokeout efforts enter 13th year
By Holly Lawton
The American Cancer Society is urging all smokers to "leave the pack behind" today as the Great American Smokeout commences.
Kansan staff writer
according to figures from the U.S.
Surgeon General's report on tobacco.
Five and one half million smokers
did not smoke for the full 24 hours,
and about 3.4 million were smokefree
up to three days after the event.
This is the 13th year of the Great American Smokeout, conducted annually to encourage smokers to quit for 24 hours in hopes that they will quit permanently.
"We hope to have a smoke-free society by the year 2000," said Sara Westergaren, public information volunteer for the Lawrence chapter of the American Cancer Society. "It may be our 13th year, but we hope that it'll be our lucky year."
Last year 18.4 million smokers participated in the Smokeout,
According to an American Cancer Society report, there have been an estimated 9,900 new cancer cases in Kansas this year. Lung cancer accounts for an estimated 1,600 of those cases, the highest number besides colon and rectum cancer. Cigarette smoking is responsible for about 83 percent of all lung cancer cases.
Lung cancer also accounts for more cancer deaths in Kansas than any other cancer, with an estimated 1,300, according to the report. Smoking is responsible for about 30 percent of all cancer deaths, and only 13 percent of lung cancer patients live five or more years after diagnosis.
The health education department of Watkins Memorial Health Center is supporting Great American Smokeout activities on campus today, Michelle Bid, secretary for the department, said the American Cancer Society had provided a large amount of brochures and literature for students who wish to quit smoking for a day and possibly a lifetime.
"We're also supporting the 'Adopt-A-Smoker' program, where friends can help each other stop smoking," she said.
Westergen said she was pleased with the effort KU was making.
"We really want to hit all the ages of smokers," she said. "It's great
that we're working at the college age, too."
Student reaction on campus to the Great American Smokeout varied. Kris Marr, Overland Park junior, couldn't influence her to quit for a day.
"I used to, but it really doesn't affect me anymore," she said. "It's one of those things I don't think about too much."
Amber Mackey, Wichita junior,
said she was planning to quit smoking
for a day with her two room-
mates.
"I don't have to smoke, so maybe it won't be as hard for me to quit as other people," she said. "I'm more of a social smoker. I usually only smoke when I go out."
Special Olympians to compete in Lawrence
By Melanie Matthes
Kansan staff writer
Lawrence will play host to more than 1,200 Olympic athletes from eastern Kansas this Friday and Saturday as they compete for the gold, silver and bronze medals in bowling and volleyball.
These Special Olympians are mentally and physically handicapped athletes who will take part in the 1989 Kansas Special Olympics Indoor Sports Tournament-East.
The tournament will last two days and will employ the help of more than 600 volunteers, said Trisha Harris,
publicity chairman for Kansas Special Olympics Inc. This is the fourth year that the tournament has been held in Lawrence.
"I would say at least half of these volunteers are KU students," she said.
The eastern tournament is about three times the size of the western tournament, which is held in Salina, because it includes the larger metropolitan areas Kansas City and Topeka.
years out.
The Olympics will include a bowling tournament from 8:30 a.m. to 3:10 p.m. Friday and 8:30 a.m. to 4:50 p.m. Saturday at Royal Crest Lanes, Ninth and Iowa streets, and a volleyball tournament from 9 a.m. to 5 p.m. Friday at Robinson Center.
years old.
Harris said that a large number of the Olympians in this week's tournament were adults but that the tournament was open to athletes over 8
KU police will escort Olympians as they open the tournament with a torch run at 10:30 a.m. Friday from Royal Crest Lanes to Robinson Center.
Land, 3210 Iowa St., and a free showing of Big Top Pee Wee at Hillcrest Theatres, Ninth and Iowa streets.
An awards ceremony will take place at 6 p.m. Friday in the Kansas Union Ballroom to recognize all of the participating teams and athletes. The ceremony is open to the public and is followed by a dance hosted by KLZR disc jockey Darin Graber.
Other tournament events for the athletes include free games and movies across from Royal Crest Lanes, free roller skating at Fantasy-
"It's really a neat deal for them because a lot of the teams just get to see their friends at the state events," Harris said. "And they dance the whole time."
Hospitals begin competing with advertisements
Kansan staff writer
Rv Melanie Matthes
This message is the businessman's appeal to the consumer for business.
Kansas City area hospitals are sending their patients a message through newspapers, magazines, radio and television.
Advertisements for health care in the Kansas City area are the result of growing competition between hospitals, health officials said.
talk, these days.
"I think it's becoming more competitive all the time," said Robert Kissel, director of marketing and communications for Bethany Medical Center in Kansas City, Kan. "I don't think we'll ever go back to where we don't advertise."
Bethany has advertised for specific products and services since 1983. He said that the increase in hospital competition and advertisements began about 1980.
Eugene Staples, vice chancellor for hospital administration at the University of Kansas Medical Center, said that although the health care market was becoming more competitive, the Med Center had not been adversely affected by the competition.
He said emergency room visits at the Med Center had increased 1.6 percent from fiscal year 1988 to 1989. Out-patient visits increased by 8 percent and out-patient pediatrics increased by 5 percent.
primary and specialty care in some newspapers and specialty magazines, Staples said, but does not engage in massive advertising campaigns.
A large portion of Med Center advertising takes place through the physician's referral. Staples said the Med Center notified doctors about Med Center services and doctors then would refer patients to the Med Center.
Increasing costs of health care and the push by insurance agencies to keep health care costs at a minimum have caused a great deal of the competition among the hospitals, Staples said.
The Med Center advertises for
He said insurance policies discouraged hospital stays with a reimbursement system that was governed by diagnostic related groups, or DRG.
The DRG system places medical services into categories to determine how long of a hospital stay a medical service warrants.
Staples said that some insurance policies now allowed only one day for a mother to deliver a child.
The limitations on reimbursements by insurance companies has resulted in empty beds in hospitals, hospital mergers and closings. Staples said.
Stephen Tucker, marketing and communications coordinator for Shawnee Mission Medical Center in Kansas City, Kan, said that shorter hospital stays also were the result of technological advancements.
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