8B Tuesday, December 10, 1996 UNIVERSITY DAILY KANSAN Tchaikovsky's classic Sleeping Beauty ...on ice. Start your holidays on ice at the Lied Center Sleeping on ice Beauty a Lied Family Series event Books not worth buy back can be given to good cause By Kimberly Crabtree Kansan staff writer featuring St. Petersburg State Ice Ballet making their North American debut For those who balk at the bookstore cashier who tells them the bookstore will pay just 25 cents when buying back a $25 textbook, another option is available: donating used books to a library. Although librarians at Watson Library and the Lawrence Public Library, 707 Vermont St., say they can't guarantee that donated books will end up on library shelves, they said that donating books was a good idea. "If you can't get money for it, absolutely bring it down," said Pattie Johnston, head of the adult circulation department at the Lawrence Public Library. "We take anything." Lars Leon, a Watson library Although librarians at both libraries said they would be happy to consider any gift, Leon said once donations were made, the gift became the library's property. If a book is donated but the library chooses not to retain it, Leon said, the library has a couple of ways it disposed of the book, including putting it in a sale to benefit the library or exchanging it with other libraries across the country. He also said the library couldn't guarantee that a book be put in a certain location or branch of the library. library. She cited space limitations as a main reason the library couldn't keep all books that were donated. Johnston said most donated books at Lawrence Public Library were given to the Friends of the Library for that group's annual book sale. However, she said, librarians do review donations and occasionally retain books for the Saturday & Sunday, December 14 & 15, 1996 2:00 & 7:00 p.m The public library has a box in the building's lobby for donations. Donors should ask for a receipt if they want to deduct the gift from their taxes, Johnston said. "I never knew you could do that," she said. "But if I can't sell them back this semester, I might donate them." assistant, said donating books was simple. Because of reorganization inside Watson, he said, donors should leave books at the Interlibrary Loan Service desk on the second floor. The desk is open from 8 a.m. to 5 p.m. Monday through Friday. For small donations, the library requests that donors give their names and addresses when leaving donations. Shannon Adamson, Bonner Springs senior, said she hadn't considered donating used books to the library until now. Donations to libraries are tax-deductible, although he said the libraries could only note the number of books donated, and then the donor could determine the value of the donation for tax purposes. Library personnel cannot determine the value of gifts for Internal Revenue Service deductions, Leon said. Despite Adamson's reaction, Johnston said many students donated used textbooks to the library. "It mostly so we can write a thank-you letter," Leon said. "But it's also for IRS purposes." "At the end of the semester," she said, "we always seem to get a lot of books." Advertising alive in media Local businesses use radio, 'Net, TV to reach audience Dave Breitenstein Kansan staff writer The goal of advertisements is to attract students to businesses, but sometimes the ads are unnoticed. Students should pay attention to more than just their professors. At least that's what many local businesses hope for when they advertise. The Union Technology Center, on the third floor of the Burge Union, advertises through several media, including the University Daily Kansan, television, flyers and its Web site. "We've been very effective in getting our message out," said Ticket on sale at: The Tied Center Box Office (664-4A57) Munich University (664-3982) SUA Box Office (664-3477) Tailor ticket (663-1234-4545) Steed Bell, coordinator of the center. "The Kansan is probably the easy way to reach our customer base, which is KU students, faculty and staff. It's one of the few ways we advertise on campus." Kristin Copeland, Emporia senior and special events coordinator for Student Union Activities, said advertising increased ticket sales. ALL TICKETS 1/2 PRICE FOR STUDENTS He also sees TV commercials and reads fliers, Snyder said. Most students pay attention to advertisements because they are everywhere. ■ KJHK—businesses: $5 for 30 seconds; campus groups up to 20,000 eds for $5 Aaron Snyder, Topeka freshman, said he frequently read advertisements in the Kansan. "I read them just to see what they're selling and what objects I can buy," he said. "It seems like the most creative ads are in the newspaper." 60 seconds later Lawrence commercials — $4 to $150 for 30 seconds "A lot of students read the paper to see what's happening on campus," Copeland said. "It's pretty effective because a the radio, with fliers and posters and by word-of-mouth, she said. It also advertises for speakers coming to campus, including the Bobby Seale speech about two weeks ago. ■ Billboards — $300-$600 a month for a highway bus ■ Sides of buses — $50 a month on a Lawrence bus ■ Fliers — copies average between 3 and 10 cents each ■ Kansan — about $145 for a $6" x 6" ad lot of students read the paper instead of looking at filers." SUA sponsors events and advertises heavily for them on She said SUA had a good reputation for bringing good programs to the University as well as promoting them at other events. Roadside billboards also provide an avenue for advertising. Advertising Lance Ferguson , account executive at Martin Outdoor Advertising in Topeka, said many businesses, especially restaurants, hotels, entertainment providers and retailers frequently use billboards as forms of advertisement. "Billboards are effective because it is an out-of-home media and is guaranteed to reach out to all markets," he said. "There are so many radio and television stations that it becomes a closed market. You know you won't be able to reach out to everyone." STUDENT SENATE AD (Dec. 15) SallieMae OF LIED CENTR While many professors are concerned with preparing final examinations and wrapping up the end of the fall semester, Zamir Bavel, professor of information processing studies, has been busy writing an orchestral score for the Topeka Symphony. "I initially, I was not particularly happy with the assignment since most of the Hanukkah songs are, by design, quite simple so that they are accessible to children," Bavel said. "Unfortunately, that results in a lack of harmonic content and that, in turn, makes it difficult to come up with interesting treatments. I Bavel, a violinist who has played with the symphony for more than 15 years, was commissioned to compose the piece especially for the orchestra. Hanukkah Fantasy will be performed at 8 p.m. Wednesday at the Toneke Performing Arts Center. made sketches for quite a long time, and then started discovering some of the potential in the Hanukkah tunes." Bavel has been a part of the KU faculty since 1968. He is a native of Israel and was first violinist for the Israeli Symphony and Israeli Opera before coming to the United States. KU professor writes music for symphony Judy Tumlinson, concert master of the symphony, said Hanukkah Fantasy was a uniquely woven piece. Most of the existing Hanukkah compositions are written for youth orchestras, Bavel said. Members of the Topeka Symphony have dreaded playing the simple pieces at the annual holiday concert and had asked that they no longer have to abandon The Tikvah Band By Erin Rooney Kansan staff writer "There's a lot of texture to the piece," said Tumlinson, who is the first violinist. "The conductor will sometimes stop and rehearse other sections of the orchestra, and since we're so busy with our part, we're not even aware of what was going on underneath. It's kind of like, 'Oh, I didn't know that was there.'" Zamir Bavel "My Hanukkah Fantasy is quite an intricate piece, richly intertwined, with harmonies that are not usual and with multi-voice contrapuntal treatment that will probably take several listenings to ferret out," he said. "In fact, it is complex enough that even I don't remember all of it. I think the conductor, Dr. John Strickler, is the only one who really knows the piece." came into the picture Presented by The University of Kansas School of Fine Arts Ladies Center Series and Saline Male Servicing Centers. HOLIDAY BREAK GAMES STUDENT TICKETS ON SALE NOW! KANSAS BASKETBALL 3 exciting men's games during the break: Dec.21 Dec. 30 Washburn Jan. 2 Brown GET YOUR TICKETS NOW AT THE KU TICKET OFFICE ALLEN FIELD HOUSE TICKETS ONLY $3! Must show a valid Fall '96 or Spring '97 sticker when purchasing student tickets. Limit one ticket per KUID. When you get a job which utilizes your college education! 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