The new Ward Parkway 22-plex, 8600 Ward Parkway, allows the movie theater to keep first-run movies longer than theaters that have only six or eight screens. And with 22 screens, the theater also can show the same movie at several different times.
Tyler Wirken / KANSAN
AMC, Continued from Page 12.
Kelly Williams, Parsons graduate student, is afraid the 22-plex could put smaller theaters out of business.
"It could destroy some of the more beautiful theaters in the Kansas City area," Williams said. "A 22-plex seems to me like fast food for the movies."
Lara Haynes, an employee at the Lawrence Dickinson 6, 2339 Iowa St. agreed with Williams.
"In Topeka there was a beautiful theater that had to shut down because a cinema 6 opened on the west side of town," Haynes said. "I can't imagine what a 22-plex would do to smaller theaters, even a cinema 6."
However, some people are not concerned with the commercial threat to
smaller theaters.
Steve Drain, film studies graduate teaching assistant, explained that the AMC 22-plex is not in competition with smaller theaters such as Liberty Hall, 642 Massachusetts St.
"They cater to different markets," Drain said. "By offering more commercial films, the 22-plex is aimed toward competing with Dickinson."
Drain said the Ward Parkway location was an asset to the public.
"For people who like films, it is a great opportunity to see three films in one night. I think it is a great idea," he said.
The new 22-plex seems to be just the beginning for cinema expansion.
"For us at AMC, it is a trend," Lickwols said. "We will never open a 6-screen again."
They said it would take YEARS of determination and HARD WORK to earn a spot in the MAJOR LEAGUES. They were right.
Now what do we do? WE PLAY TO WIN.
MICROTECH COMPUTERS
Lawrence 842-2667 2540 Iowa (Tower Plaza)
WELCOME BACK
EARN CASH $15 Today $30 This Week By donating your blood plasma
Lawrence Donor Center Walk-ins welcome
January 1996 The Hill 13