AMC's intimate 22-plex theaters by Lesli Carpenter
At a new movie theater that boasts more than 20 screens, technological advances in design have created the movie experience of the future.
To check out this new trend in moviegoing, students need only travel to AMC's
new Ward Parkway 22plex at 8600 Ward Parkway in Kansas City, Mo.
One major movie problem always has been seating arrangements. AMC officials have tried to solve this by redesigning each movie house for more effective viewing.
The new theaters also are equipped with technological advances, such as Sony Digi-
"The theaters have stadium seating now, like Allen Field House or Memorial Stadium," said Ken Lickwols, senior manager of the 22-plex. "Wherever you sit, no one can block your view. You're on steps, really."
are the curved screens, so there isn't a bad seat in the house," Lickwols said.
In addition to the technological advances, company officials have added some practical elements to make attending the new cinema more enjoyable, espe-
"Each new theater has tar screens, which
Viewers also are faced with a different kind of movie screen.
tal Direct Sound for a more effective sound experience. This sound quality advancement surrounds movie viewers.
cially for couples on dates.
"We have the retractable, cupholder arms on the seats," Lickwols said. "They're retractable so you can still snuggle up to someone if you want to."
Some newer seats even rock,he said.
The new theaters are able to accommodate more customers because of the increased number of screens.
"With 22 screens, we can have a 7:30 and an 8:30 show of the same movie," Lickwols said.
Also, with 22 screens, theater owners aren't forced to bump a film too soon allowing more first-
run films to show at the same time.
Some KU students are skeptical of the impact such a large cinema complex will have.
See AMC,Page 13.
Next Hill February 21,1996
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The Hill January 1996