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Wednesday, February 8. 1989 / University Daily Kansan
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Source: KU Weather Service
A 1977 Ford Granada valued at $500 was stolen Monday from a yard in the 3600 block of Westridge Road. Lawrence police reported
Police Record
Glass was broken by a snowball yesterday at the Sigma Nu fraternity house, 1501 Sigma Nu Place, Lawrence police reported.
A canoe valued at $300 was found Monday on the Kansas River at County Road 1061 and the Kaw River Bridge, the Douglas County sheriff reported.
A purse and its contents valued together at $174 were taken Monday from the cafeteria in Corbin Hall.
A jacket, glasses and three textbooks valued together at $276 were taken Monday from a room in McCollum Hall, KU police report.
A set of speakers, a wireless microphone and an adapter valued together at $172 were taken Monday from 2522 Wesco Hall.
Big bucks from school logos equal big funds for students
by Steven Wolcott Kansan staff writer
Royalties from items go toward scholarships
A rite of passage for many new students is a trip to the college bookstore to stock up on items embalaged with their school's logos.
At the University of Kansas, that school loyalty is helping some of those same students pay for their college tuition.
converse.
"The bulk of the (royalty) money generated by the sale of these products is used for scholarships," said Michael Reid, general manager of the KU Bookstores.
KU charges a royalty of 6.5 percent of the wholesale price. After a marketing group commission, the rest of the royalty revenue is split, with 65 percent going to the Kansas University Endowment Association and 35 percent to the Williams Fund, Reid said.
the products; the sales
The marketing of school logos has become a thriving source of revenue for many universities.
"The Williams Fund gets a percentage because they are partially responsible for generating interest in the products," he said.
Jim Jones, of International College Enterprises, the marketing group that represents KU and five other Big Eight Conference schools, said the marketing of college logos boomed about six years ago and 'still was going strong.
"AT, KU," they (the marketing group) get 40 percent of the first $50,000 collected," Reid said. Above that, a sliding scale system is used.
going strong.
"We represent 103 schools and are signging more every day," said Jones, who is vice president of marketing
for ICE.
Jones said the phenomenon of marketing team logos was started about 25 years ago by the National Football League.
Jones company represents all the Big Eight schools except the University of Oklahoma and Iowa State University.
John Fairman, assistant vice president for university relations at Kansas State University, said the marketing group had signed most of the country's big schools.
county's big school.
"Michigan is by far their biggest
money-maker," Fairman said. "I
think the school took in about $700,000
last year from the sale of logo
items."
Jones said that as the amount of royalty revenue generated for the school increased, the percentage taken out by the marketing group decreased. The lowest commission taken out by the marketing group was 20 percent, Jones said.
Reid said that for the fiscal year ending July 1, 1988, KU collected approximately 153,000 in royalty during 2016 fiscal year. During 2015 fiscal year, KU collected $61,003.
Reid said the large increase in revenues was due to the sale of
national championship products.
Only three other Big Eight schools would release revenue figures for the last fiscal year. Iowa State collected $74,300 in State $7,240 and Colorado $20,000.
KU protects six marks, or logos,
from use by unlicensed parties. Protected are the 1946 version of the Jayhawk and any variations of it, the words "Jayhawks," "Jaywhacks," "Jayhawks," "Jaywhaks," "KU," and the seal of the University.
Reid said counterfeiting of logos was a problem.
"I'm sure the University is losing quite a bit of scholarship funds," Reid said.
"This is done for four reasons: to promote KU; to protect the usage of its marks; to protect the consumer from badly made products; and to produce revenue for scholarships." Reid said counterfeiting of logos
"During the NCAA Final Four at Kemper (Arena), ICE had two full-time people working the area around the stadium for unlicensed wengers." Reed said.
He said if any campus groups wanted to have items made with any of the protected logos on them, they should deal with one of the businesses licensed by KU.
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